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Optibac

Fail

The top 5 brands take 100% of clicks, so Optibac is a Fail.

Flapen Score
40
40 / 100
Ranks 330 of 371 Health niches · −11 vs the category median of 51
Market size
$86K/yr7K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
97%top-5 click share · 3 brands · 11 sellers

Flapen Score

Optibac against its category

The dotted line is the Health average. Past it, Optibac is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Optibac market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Optibac 7K times last year and spent an estimated $86K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
9.1%
Market size, estimated
$86Ka year
Top search term
optibac4K searches a year

02 · Price

A sale here is worth $127.58.

Listings sell for $127.58 on average, from $27.59 to $366.72. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At $127.58 that is $13K to $32K a year per listing.

Average price
$127.58above the $15 to $100 sweet spot
Price range
$27.59–$366.72
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
500–750
Units per listing a year
100–250
Revenue per listing a year
$13K–$32K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #450 within Baby & Child Care. It carries 477 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#450in Baby & Child Care
Average rating
4.38 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
477per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Optibac products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

$0$9K$17K$26K$34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Optibac Probiotics62%
  • OptiBac35%
  • MOKOBARA3%

Reviews and returns

What reviews say buyers love and hate about Optibac

We read the reviews and the return reasons for every product selling here.

0.1%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common Optibac questions

Answered from the same tracked data.