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Oil Pulling

Fail

The top 5 brands take 98% of clicks, so Oil Pulling is a Fail.

Flapen Score
45
45 / 100
Ranks 275 of 371 Health niches · −6 vs the category median of 51
Market size
$116K/yr29K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
61%top-5 click share · 6 brands · 45 sellers

Flapen Score

Oil Pulling against its category

The dotted line is the Health average. Past it, Oil Pulling is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oil Pulling market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Oil Pulling 29K times last year and spent an estimated $116K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
6.3%
Market size, estimated
$116Ka year
Peak month
September2.0× the quietest month
Top search term
guru nanda8K searches a year

02 · Price

A sale here is worth $64.88.

Listings sell for $64.88 on average, from $24.16 to $155.57. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $64.88 that is $0 to $6K a year per listing.

Average price
$64.88inside the $15 to $100 sweet spot
Price range
$24.16–$155.57
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
0.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #96 within Dental Care. It carries 10,287 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#96in Dental Care
Average rating
4.41 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
10,287per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Oil Pulling products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$12K$23K$35K$47K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

45

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • GuruNanda75%
  • Generic11%
  • Raslok6%
  • OLDGOA4%
  • ALIVER3%
  • Handcraft Blends2%
  • Open — no brand owns it (0%)

Demand

Oil Pulling search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Oil Pulling search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guru nanda8K/yr
  • oil pulling9K/yr
  • oil pulling coconut oil4K/yr
  • gurunanda7K/yr

Reviews and returns

What reviews say buyers love and hate about Oil Pulling

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “نظافة الفم”
25%of negative reviews mention “حلاوة”
0.4%of orders come back
“Too sweet and watery”
A buyer, on “حلاوة”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Oil Pulling questions

Answered from the same tracked data.