oil pulling
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$64.88avg listing price — sweet spot $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Price range
Good$24.16–$155.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$116K$116K/yr · 29K searches
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Review moat
Bad10,286.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, oil pulling is a $116K/yr Amazon United Arab Emirates market (29K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
oil pulling market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $130K–$162K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #96
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 1.1%
- Avg brand age
- 46 months
- Avg seller age
- 89 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
45
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- GuruNanda75%
- Generic11%
- Raslok6%
- OLDGOA4%
- ALIVER3%
- Handcraft Blends2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.0×
Top oil pulling search terms
- guru nanda8K/yr
- oil pulling9K/yr
- oil pulling coconut oil4K/yr
- gurunanda7K/yr
Top oil pulling products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GuruNanda Oil Pulling (8 Fl.Oz) with Coconut & Peppermint Oil with Tongue Scraper Inside the Box - Natural Alcohol Free Mouthwash to Help With Fresh Breath Teeth Whitening and Healthier Teeth & Gums
GuruNanda$53.134.5★22,293 rev
GuruNanda Express Whitening Strips for Whiter Teeth Made of Natural Coconut Oil for Sensitive Teeth Enamel Safe (14 Strips) Clear 1 Count
GuruNanda$60.854.4★20,112 rev
Pulling Oil with Coconut & Peppermint Oil-Mouthwash for Oral Care-Teeth Whitening and Fresh Breath Organic Essential Oils Mouthwash With Tongue Scraper Alcohol-Free Treatment for Gums-8 Fl.Oz
Generic$38.984.2★42 rev
Raslok Coconut Oil Pulling Fresh Breath and Whitening Mouthwash | Healthy Teeth & Gums Alcohol Free 6.7 fl. oz. (200ml)
Raslok$25.344.3★187 rev
GuruNanda MCT Oil Pulling Mouthwash for Gentle & Natural Oral Care Pure Coconut Oil Extracts Unflavoured Odorless & Colorless Alcohol-Free 8 Oz
GuruNanda$44.414.6★115 rev
Newest
by launch dateGuruNanda MCT Oil Pulling Mouthwash for Gentle & Natural Oral Care Pure Coconut Oil Extracts Unflavoured Odorless & Colorless Alcohol-Free 8 Oz
GuruNanda$44.41115 rev
GuruNanda Sesame Mint Oil Pulling Mouthwash for Gentle & Natural Oral Care Pure Sesame & Mint Extracts Supports Happy Gums & Oral Hygiene Alcohol-Free 8 Oz
GuruNanda$44.80141 rev
GuruNanda Ready-to-Go Disposable Mini Travel Toothbrushes - Butter on Gums Softex Bristles Pre-Pasted Toothbrush & Toothpick - Fluoride-Free No Rinsing Needed 70 Ct
GuruNanda$155.571,909 rev
GuruNanda Professional Teeth Whitening Wireless Kit with LED Light & Whitening Pen Helps Remove Surface Stains from Coffee Food Soda 40 Treatments
GuruNanda$139.92708 rev
Handcraft Blends Coconut Oil Pulling For Teeth And Gums With Peppermint - Organic Mouthwash Fresh Breath Oral Health Cleaner 236 Ml
Handcraft Blends$72.3537,512 rev
Trending
90-day click momentumHandcraft Blends Coconut Oil Pulling For Teeth And Gums With Peppermint - Organic Mouthwash Fresh Breath Oral Health Cleaner 236 Ml
Handcraft Blends$72.354.6★
GuruNanda Original Oil Pulling with Tongue Scraper Alcohol & Fluoriode Free Mouthwash for Teeth & Gum Health & Fresh Breath (Unflavoured) 8.45 Fl Oz
GuruNanda$50.104.4★
GuruNanda - Teeth Whitening Strips 16 Day Treatment with Anti-Slip Dry Strip Technology
GuruNanda$112.454.4★
GuruNanda Professional Teeth Whitening Wireless Kit with LED Light & Whitening Pen Helps Remove Surface Stains from Coffee Food Soda 40 Treatments
GuruNanda$139.924.5★
GuruNanda Travel Sachets Coconut Oil Pulling Promotes Fresh Breath and Happy Gums 7 Essential Oils & Vitamins for Happy Teeth & Gums 7 Sachets
GuruNanda$52.554.7★
What buyers say about oil pulling
What buyers praise and complain about, mined from review topics.What buyers love
“Keep my teeth clean”
“Very good quality”
“Good taste”
“The best 👌 made a huge difference, plus it's organic”
“The best Pulling oil in the market”
“easy to use”
“The freshness lasts so long”
“fresh breath instead of that dry or stale feeling”
What buyers complain about
“Too sweet and watery”
“its hard to take out whats left in the bottle specially if the coconut oil is hard”
“Not good as described”
“Cant even be heated in hot water as its plastic”
“causes me stomach discomfort”
“Good Product, But the Taste Was Too Strong for Me”
Top return reasons
Common questions
- Is oil pulling profitable to sell on Amazon United Arab Emirates?
- The niche generates $116K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the oil pulling niche?
- 6 brands and 45 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in oil pulling?
- Top complaints mined from reviews: حلاوة, سهولة الاستخدام, المنتج المعلن عنه مقابل المنتج الفعلي. The return rate is 0.4%.
- When does demand for oil pulling peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.0× the quietest.
- What does it cost to enter the oil pulling niche?
- Listings span $24.16–$155.57; the average listing price is $64.88 (sweet spot $15–$100). The average incumbent carries 10,287 reviews — the moat a new listing must climb.