Neck Massager
FailPrices span $27.25–$561.14, mostly outside the sweet spot, so Neck Massager is a Fail.
- Flapen Score
- 37 / 100Ranks 354 of 371 Health niches · −14 vs the category median of 5137
- Market size
- $436K/yr120K searches / yr
- 90-day growth
- -14.3%search demand this quarter
- Competition
- 72%top-5 click share · 13 brands · 138 sellers
Flapen Score
Neck Massager against its category
The dotted line is the Health average. Past it, Neck Massager is stronger. Inside it, weaker.
Market
The Neck Massager market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Neck Massager 120K times last year and spent an estimated $436K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 37 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $436K a year.
- Searches, last 12 months
- 120K
- Growth, 90 days vs prior 90
- -14.3%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $436Ka year
- Peak month
- January2.5× the quietest month
- Top search term
- neck massager67K searches a year
02 · Price
A sale here is worth $170.94.
Listings sell for $170.94 on average, from $27.25 to $561.14. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $170.94 that is $17K to $43K a year per listing.
- Average price
- $170.94above the $15 to $100 sweet spot
- Price range
- $27.25–$561.14
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $17K–$43K
- Returns
- 5.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #23 within Wellness. It carries 15,514 reviews at 4.07 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #23in Wellness
- Average rating
- 4.07 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 15,514per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Neck Massager products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Aocesk ZoserX - Bionic Heated Massager Portable Shiatsu Neck and Back Massager Electric Deep Tissue 4D Kneading Massage Simulated Human Hand Design for Pain Relief and Muscle Relax (Green)
- Price
- $79.57
- Rating
- 3.6/5
- Reviews
- 240
- Age
- 10mo ago
Nekteck Shiatsu Neck and Back Massager with Soothing Heat Electric Deep Tissue 3D Kneading Massage Pillow for Shoulder Leg Body Muscle Pain Relief Home Office and Car Use
- Price
- $158.45
- Rating
- 4.2/5
- Reviews
- 53,903
- Age
- 9y ago
SHGTS Siaasoo Neck Massager Neck and Shoulder Pro N7 Master Hand Shoulder and Neck Massager Cervical Massager Electric Masajeador en Forma de Mano Real Hand Massagers for Muscles Like Fingers
- Price
- $87.70
- Rating
- 2.7/5
- Reviews
- 26
- Age
- 9mo ago
Mebak N1 Neck Massager with Heat Neck and Shoulder Massager - Deep Tissue Kneading Massage Pillow for Back Legs and Waist Muscle Pain Relief - Home Office & Car Use
- Price
- $160.48
- Rating
- 4.5/5
- Reviews
- 2,295
- Age
- 2y ago
Nekteck Cordless Neck Massager with Soothing Heat Deep Tissue 4D Expert Kneading Massager Shiatsu Neck and Shoulder Massage Pillow for Neck Traps Back and Leg Gifts for Men Women Mom Dad
- Price
- $175.44
- Rating
- 4.3/5
- Reviews
- 8,033
- Age
- 2y ago
Trending
90-day click momentum
Nekteck Cordless Neck Massager with Heat 6D Deep Kneading Massage for Shoulder 3 Modes 2 Intensities Auto Shut Off Rechargeable Electric Back Massager for Full Body Muscle Pain Relief
- Price
- $171.98
- Rating
- 4.3/5
- Reviews
- 8,033
- Age
- 7mo ago
AERLANG Cordless Shiatsu Neck Massager Back and Shoulder Massager with Heat Deep Tissue 4D Kneading Back Massage for Neck Back & Shoulder Relaxation Home Office Car Use Black
- Price
- $142.88
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 9mo ago
SKG Foldable Neck Massager with Heat Cordless Deep Tissue Vibration Massager for Pain Relief Portable 9D Electric Neck Relaxation Device for Women and Men Gift
- Price
- $561.14
- Rating
- 4.3/5
- Reviews
- 295
- Age
- 2y ago
Aocesk ZoserX - Bionic Heated Massager Portable Shiatsu Neck and Back Massager Electric Deep Tissue 4D Kneading Massage Simulated Human Hand Design for Pain Relief and Muscle Relax (Green)
- Price
- $79.57
- Rating
- 3.6/5
- Reviews
- 240
- Age
- 10mo ago
Nekteck Shiatsu Neck and Back Massager with Soothing Heat Electric Deep Tissue 3D Kneading Massage Pillow for Shoulder Leg Body Muscle Pain Relief Home Office and Car Use Includes Carrying Bag
- Price
- $175.83
- Rating
- 4.2/5
- Reviews
- 53,903
- Age
- 4y ago
Newest
by launch dateNekteck Cordless Neck Massager with Heat 6D Deep Kneading Massage for Shoulder 3 Modes 2 Intensities Auto Shut Off Rechargeable Electric Back Massager for Full Body Muscle Pain Relief
- Price
- $171.98
- Rating
- 4.3/5
- Reviews
- 8,033
- Age
- 7mo ago
Neck Massager with Hands Bionic Heated Shiatsu Neck & Back Massager Wireless Portable Deep Tissue Electric Massage with Human Hand Simulation Heat Function for Neck Shoulder & Back Relaxation
- Price
- $152.09
- Rating
- 3.7/5
- Reviews
- 18
- Age
- 8mo ago
AERLANG Cordless Shiatsu Neck Massager Back and Shoulder Massager with Heat Deep Tissue 4D Kneading Back Massage for Neck Back & Shoulder Relaxation Home Office Car Use Black
- Price
- $142.88
- Rating
- 4.4/5
- Reviews
- 145
- Age
- 9mo ago
SHGTS Siaasoo Neck Massager Neck and Shoulder Pro N7 Master Hand Shoulder and Neck Massager Cervical Massager Electric Masajeador en Forma de Mano Real Hand Massagers for Muscles Like Fingers
- Price
- $87.70
- Rating
- 2.7/5
- Reviews
- 26
- Age
- 9mo ago
Aocesk ZoserX - Bionic Heated Massager Portable Shiatsu Neck and Back Massager Electric Deep Tissue 4D Kneading Massage Simulated Human Hand Design for Pain Relief and Muscle Relax (Green)
- Price
- $79.57
- Rating
- 3.6/5
- Reviews
- 240
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
13 falling
Sellers
138
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
16%
- Aocesk30%
- Nekteck26%
- SHGTS11%
- Mebak9%
- Toshionics5%
- VUITTOX4%
- Open — no brand owns it (7 brands, 16%)
Demand
Neck Massager search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.5×
Search terms
Top Neck Massager search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- neck massager67K/yr
- neck massage23K/yr
- جهاز مساج للرقبة والكتف7K/yr
- shoulder massager10K/yr
- مساج للرقبة6K/yr
- neck and shoulder massager6K/yr
Reviews and returns
What reviews say buyers love and hate about Neck Massager
We read the reviews and the return reasons for every product selling here.
“charging issue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Neck Massager questions
Answered from the same tracked data.