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Napkins

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -21.1% this quarter, so Napkins is a Maybe.

Flapen Score
62
62 / 100
Top 12% of 371 Health niches · +11 vs the category median of 51
Market size
$192K/yr96K searches / yr
90-day growth
-21.1%search demand this quarter
Competition
41%top-5 click share · 27 brands · 103 sellers

Flapen Score

Napkins against its category

The dotted line is the Health average. Past it, Napkins is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Napkins market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Napkins 96K times last year and spent an estimated $192K. The top 5 brands take 72% of clicks. Demand peaks in Feb. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
7.6%
Market size, estimated
$192Ka year
Peak month
February2.2× the quietest month
Top search term
napkins44K searches a year

02 · Price

A sale here is worth $26.49.

Listings sell for $26.49 on average, from $1.86 to $95.95. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $26.49 that is $7K to $13K a year per listing.

Average price
$26.49inside the $15 to $100 sweet spot
Price range
$1.86–$95.95
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
0.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #311 within Home Care & Cleaning. It carries 388 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#311in Home Care & Cleaning
Average rating
4.31 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
388per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Napkins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$12K$17K$23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

103

Top-5 brand share

72%

Top 20: 95%

Top-5 click share

41%

Top 20: 82%

Open market

25%

  • FUN BY AL BAYADER فن40%
  • Ikea13%
  • فالكون باك FALCON PACK10%
  • SNH Packing5%
  • JEBBLAS5%
  • BIGTHREE3%

Demand

Napkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.2×

Search terms

Top Napkins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • napkins44K/yr
  • napkin17K/yr
  • paper napkins9K/yr
  • napkins paper8K/yr
  • table napkins5K/yr
  • table napkin5K/yr
  • مناديل ورقية5K/yr
  • منديل3K/yr

Reviews and returns

What reviews say buyers love and hate about Napkins

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “الجودة الشاملة”
100%of negative reviews mention “جودة الورق”
0.3%of orders come back
“Hard Paper”
A buyer, on “جودة الورق”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Napkins questions

Answered from the same tracked data.