Napkins
Napkins shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 12% of 371 Health niches · +11 vs the category median of 51
Is Napkins profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Napkins is a $192K/yr Amazon United Arab Emirates market (96K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Feb. Verdict: Worth a look — 62/100.
Napkins: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -21.1% over the last 90 days and 7.6% of searches end in a purchase.
$192K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 42 products
Top Napkins products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Ikea Fantastisk Paper Napkin White 40x40cm (Pack of 100 Pieces)
- Price
- $22.40
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 6y ago
Falcon Napkin Paper - 100 Pieces
- Price
- $2.62
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 7y ago
FUN BY AL BAYADER فن Everyday Premium 2-Ply Paper Napkin Tissue Paper 25x25cm White Pack of 100
- Price
- $5.48
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 7y ago
FUN BY AL BAYADER فن Everyday 1-Ply Paper Napkin Tissue Paper 30x30cm White Pack of 100
- Price
- $2.30
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 7y ago
FUN BY AL BAYADER فن Everyday 2-Ply Paper Napkin Tissue Paper 40X40cm White Pack Of 50
- Price
- $7.61
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 7y ago
Trending
90-day click momentum
100 Pieces Scalloped Cocktail Napkins Plaid Thick Paper Napkins Disposable Scalloped Napkins Sage Green Napkins Perfect for Picnic Wedding Baby & Bridal Shower 5.9 x 5.9 Inches
- Price
- $27.79
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago
FUN BY AL BAYADER فن Promopack 1-Ply Paper Napkin Tissue Paper 30X30Cm White(Pack 100 X 5)
- Price
- $12.74
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 2y ago
FUN BY AL BAYADER فن Everyday Premium 2-Ply Paper Napkin Tissue Paper 33x33cm White Pack of 50
- Price
- $4.74
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 6y ago
Talking Tables Kind 100 x Bulk Pack Soft Blue Chinoiserie Paper Napkins Disposable Party Serviettes for Birthday Weddings Hen Everyday ware Catering Christmas Recyclable Made in EU 2ply 33cm
- Price
- $46.31
- Rating
- 4.6/5
- Reviews
- 380
- Age
- 1y ago
Zelten Colored Paper Napkins 20 Count Shabby Chic Napkins for Wedding Dinner Tea Party Shower (Blue and white porcelain)
- Price
- $23.52
- Rating
- 4.6/5
- Reviews
- 1,892
- Age
- 7y ago
Newest
by launch date100 Pieces Scalloped Cocktail Napkins Plaid Thick Paper Napkins Disposable Scalloped Napkins Sage Green Napkins Perfect for Picnic Wedding Baby & Bridal Shower 5.9 x 5.9 Inches
- Price
- $27.79
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago
100 Count Disposable Cocktail Napkins - 2-Ply Scalloped Edge Dessert Napkins (10x10 Inch Green) - Elegant for Weddings Birthday Parties & Bridal Showers
- Price
- $33.77
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
BIGTHREE Lunchtime Napkins for Party Supplies Blue Yellow Napkin Lemon Tile Pattern Paper Napkins 20 Sheets Decorative Dinner Paper Napkin for Spring Summer Party Decor Supplies
- Price
- $29.86
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago
Talking Tables Kind 100 x Bulk Pack Soft Blue Chinoiserie Paper Napkins Disposable Party Serviettes for Birthday Weddings Hen Everyday ware Catering Christmas Recyclable Made in EU 2ply 33cm
- Price
- $46.31
- Rating
- 4.6/5
- Reviews
- 380
- Age
- 1y ago
SNH Packing 1-Ply (Pack of 70) Paper Napkin Tissue Paper 30X30 Cm White Disposable Tissue Paper Napkins Sterilized Table Napkins Paper for Everyday Use
- Price
- $3.73
- Rating
- 3.7/5
- Reviews
- 3
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
27 rising
Sellers
103
Top-5 brand share
72%
Top 20: 95%
Top-5 click share
41%
Top 20: 82%
Open market
25%
- FUN BY AL BAYADER فن40%
- Ikea13%
- فالكون باك FALCON PACK10%
- SNH Packing5%
- JEBBLAS5%
- BIGTHREE3%
Napkins demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb · busiest ÷ quietest = 2.2×
Top Napkins search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- napkins44K/yr
- napkin17K/yr
- paper napkins9K/yr
- napkins paper8K/yr
- table napkins5K/yr
- table napkin5K/yr
- مناديل ورقية5K/yr
- منديل3K/yr
What reviews say buyers love and hate about Napkins
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Good quality”
“Super convenient and essential for everyday use”
“I also take them with me when were out with the children — theyre handy in the car or on-the-go for quick cleanups”
“I also take them with me when were out with the children — theyre handy in the car or on-the-go for quick cleanups”
“These are super economical”
What buyers complain about
100% of reviews“Hard Paper”
Napkins return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Napkins questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
