Napkins
MaybeReturns run at only 0.3% of orders. But demand is soft, at -21.1% this quarter, so Napkins is a Maybe.
- Flapen Score
- 62 / 100Top 12% of 371 Health niches · +11 vs the category median of 5162
- Market size
- $192K/yr96K searches / yr
- 90-day growth
- -21.1%search demand this quarter
- Competition
- 41%top-5 click share · 27 brands · 103 sellers
Flapen Score
Napkins against its category
The dotted line is the Health average. Past it, Napkins is stronger. Inside it, weaker.
Market
The Napkins market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Napkins 96K times last year and spent an estimated $192K. The top 5 brands take 72% of clicks. Demand peaks in Feb. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.
- Searches, last 12 months
- 96K
- Growth, 90 days vs prior 90
- -21.1%
- Conversion, latest week
- 7.6%
- Market size, estimated
- $192Ka year
- Peak month
- February2.2× the quietest month
- Top search term
- napkins44K searches a year
02 · Price
A sale here is worth $26.49.
Listings sell for $26.49 on average, from $1.86 to $95.95. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $26.49 that is $7K to $13K a year per listing.
- Average price
- $26.49inside the $15 to $100 sweet spot
- Price range
- $1.86–$95.95
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$13K
- Returns
- 0.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #311 within Home Care & Cleaning. It carries 388 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #311in Home Care & Cleaning
- Average rating
- 4.31 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 388per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Napkins products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ikea Fantastisk Paper Napkin White 40x40cm (Pack of 100 Pieces)
- Price
- $22.40
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 6y ago

Falcon Napkin Paper - 100 Pieces
- Price
- $2.62
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 7y ago

FUN BY AL BAYADER فن Everyday Premium 2-Ply Paper Napkin Tissue Paper 25x25cm White Pack of 100
- Price
- $5.48
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 7y ago

FUN BY AL BAYADER فن Everyday 1-Ply Paper Napkin Tissue Paper 30x30cm White Pack of 100
- Price
- $2.30
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 7y ago

FUN BY AL BAYADER فن Everyday 2-Ply Paper Napkin Tissue Paper 40X40cm White Pack Of 50
- Price
- $7.61
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 7y ago
Trending
90-day click momentum
100 Pieces Scalloped Cocktail Napkins Plaid Thick Paper Napkins Disposable Scalloped Napkins Sage Green Napkins Perfect for Picnic Wedding Baby & Bridal Shower 5.9 x 5.9 Inches
- Price
- $27.79
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago

FUN BY AL BAYADER فن Promopack 1-Ply Paper Napkin Tissue Paper 30X30Cm White(Pack 100 X 5)
- Price
- $12.74
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 2y ago

FUN BY AL BAYADER فن Everyday Premium 2-Ply Paper Napkin Tissue Paper 33x33cm White Pack of 50
- Price
- $4.74
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 6y ago

Talking Tables Kind 100 x Bulk Pack Soft Blue Chinoiserie Paper Napkins Disposable Party Serviettes for Birthday Weddings Hen Everyday ware Catering Christmas Recyclable Made in EU 2ply 33cm
- Price
- $46.31
- Rating
- 4.6/5
- Reviews
- 380
- Age
- 1y ago

Zelten Colored Paper Napkins 20 Count Shabby Chic Napkins for Wedding Dinner Tea Party Shower (Blue and white porcelain)
- Price
- $23.52
- Rating
- 4.6/5
- Reviews
- 1,892
- Age
- 7y ago
Newest
by launch date
100 Pieces Scalloped Cocktail Napkins Plaid Thick Paper Napkins Disposable Scalloped Napkins Sage Green Napkins Perfect for Picnic Wedding Baby & Bridal Shower 5.9 x 5.9 Inches
- Price
- $27.79
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago

100 Count Disposable Cocktail Napkins - 2-Ply Scalloped Edge Dessert Napkins (10x10 Inch Green) - Elegant for Weddings Birthday Parties & Bridal Showers
- Price
- $33.77
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

BIGTHREE Lunchtime Napkins for Party Supplies Blue Yellow Napkin Lemon Tile Pattern Paper Napkins 20 Sheets Decorative Dinner Paper Napkin for Spring Summer Party Decor Supplies
- Price
- $29.86
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

Talking Tables Kind 100 x Bulk Pack Soft Blue Chinoiserie Paper Napkins Disposable Party Serviettes for Birthday Weddings Hen Everyday ware Catering Christmas Recyclable Made in EU 2ply 33cm
- Price
- $46.31
- Rating
- 4.6/5
- Reviews
- 380
- Age
- 1y ago

SNH Packing 1-Ply (Pack of 70) Paper Napkin Tissue Paper 30X30 Cm White Disposable Tissue Paper Napkins Sterilized Table Napkins Paper for Everyday Use
- Price
- $3.73
- Rating
- 3.7/5
- Reviews
- 3
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 rising
Sellers
103
Top-5 brand share
72%
Top 20: 95%
Top-5 click share
41%
Top 20: 82%
Open market
25%
- FUN BY AL BAYADER فن40%
- Ikea13%
- فالكون باك FALCON PACK10%
- SNH Packing5%
- JEBBLAS5%
- BIGTHREE3%
Demand
Napkins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.2×
Search terms
Top Napkins search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- napkins44K/yr
- napkin17K/yr
- paper napkins9K/yr
- napkins paper8K/yr
- table napkins5K/yr
- table napkin5K/yr
- مناديل ورقية5K/yr
- منديل3K/yr
Reviews and returns
What reviews say buyers love and hate about Napkins
We read the reviews and the return reasons for every product selling here.
“Hard Paper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Napkins questions
Answered from the same tracked data.









