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Naphthalene Balls

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $57K a year here, so Naphthalene Balls is a Maybe.

Flapen Score
60
60 / 100
Top 15% of 371 Health niches · +9 vs the category median of 51
Market size
$57K/yr28K searches / yr
90-day growth
+36.2%search demand this quarter
Competition
62%top-5 click share · 10 brands · 32 sellers

Flapen Score

Naphthalene Balls against its category

The dotted line is the Health average. Past it, Naphthalene Balls is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Naphthalene Balls market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Naphthalene Balls 28K times last year and spent an estimated $57K. The top 5 brands take 82% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+36.2%
Conversion, latest week
9.8%
Market size, estimated
$57Ka year
Peak month
July1.4× the quietest month
Top search term
naphthalene balls23K searches a year

02 · Price

A sale here is worth $20.74.

Listings sell for $20.74 on average, from $3.64 to $41.86. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $20.74 that is $2K to $5K a year per listing.

Average price
$20.74inside the $15 to $100 sweet spot
Price range
$3.64–$41.86
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #287 within Home Care & Cleaning. It carries 136 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
94%
Out of stock, average day
9.8%
Average rank
#287in Home Care & Cleaning
Average rating
4.19 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
136per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Naphthalene Balls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$11K$17K$23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

32

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

12%

  • generic32%
  • Vincere22%
  • Lulu11%
  • SYOSI8%
  • Trishul7%
  • Timelux6%
  • Open — no brand owns it (4 brands, 12%)

Demand

Naphthalene Balls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Naphthalene Balls

We read the reviews and the return reasons for every product selling here.

50%of negative reviews mention “الوظيفة - بشكل عام”
0.5%of orders come back
“didn't work at all”
A buyer, on “الوظيفة - بشكل عام”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Naphthalene Balls questions

Answered from the same tracked data.