Mouthwash
MaybeReturns run at only 0.2% of orders. But the top 5 brands take 94% of clicks, so Mouthwash is a Maybe.
- Flapen Score
- 64 / 100Top 8% of 371 Health niches · +13 vs the category median of 5164
- Market size
- $1.8M/yr447K searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 37%top-5 click share · 8 brands · 128 sellers
Flapen Score
Mouthwash against its category
The dotted line is the Health average. Past it, Mouthwash is stronger. Inside it, weaker.
Market
The Mouthwash market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Mouthwash 447K times last year and spent an estimated $1.8M. The top 5 brands take 94% of clicks. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
10.5% of searches ended in a purchase last week.
Shoppers searched for this 447K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.
- Searches, last 12 months
- 447K
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 10.5%
- Market size, estimated
- $1.8Ma year
- Peak month
- November1.3× the quietest month
- Top search term
- mouthwash165K searches a year
02 · Price
A sale here is worth $37.93.
Listings sell for $37.93 on average, from $9.84 to $91.05. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $37.93 that is $47K to $57K a year per listing.
- Average price
- $37.93inside the $15 to $100 sweet spot
- Price range
- $9.84–$91.05
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $47K–$57K
- Returns
- 0.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #35 within Dental Care. It carries 5,293 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #35in Dental Care
- Average rating
- 4.49 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 5,293per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Mouthwash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The Breath Co Fresh Breath Oral Rinse Dentist Formulated Alcohol-Free Oral Mouthwash for 12 Hours of Fresh Breath - Icy Mint Flavour (500ml)
- Price
- $49.07
- Rating
- 4.5/5
- Reviews
- 3,244
- Age
- 11y ago

Listerine Cool Mint Mouthwash Mint Flavour Kills 99% of Germs That Cause Plaque and Bad Breath When Used Twice a Day 500ml (Pack of 3)
- Price
- $38.86
- Rating
- 4.5/5
- Reviews
- 1,241
- Age
- 7y ago

Parodontax Mouthwash Active Gum Health Daily Use Alcohol-Free Contains Fluoride to keep gums healthy and Breath Fresh Creates a Protective Shield 300 ml
- Price
- $16.83
- Rating
- 4.5/5
- Reviews
- 503
- Age
- 7y ago

Listerine Cool Mint Mouthwash Pack of 2x500ml Mouth Freshener from Listerine for a Fresh Healthy Breath 24 Hour Protection Against Plaque Refreshing Sensation for a Healthier Mouth
- Price
- $27.43
- Rating
- 4.5/5
- Reviews
- 526
- Age
- 8y ago

Listerine Breath Freshening Mouthwash Cool Mint Milder Taste kills 99% of germs that cause plaque and bad breath when used twice daily 250ml
- Price
- $13.69
- Rating
- 4.4/5
- Reviews
- 680
- Age
- 7y ago
Trending
90-day click momentum
Listerine Cool Mint Mouthwash 500ml Fresh Breath & Plaque Protection (Packaging May Vary)
- Price
- $13.67
- Rating
- 4.9/5
- Reviews
- 147
- Age
- 5mo ago

Colgate Mouthwash Triple Action Mouthwash For Fresh Breath with Zero Alcohol 4x500 ml 4 Pack
- Price
- $32.66
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 11mo ago

Listerine Fresh Burst Daily Mouthwash With Germ-Killing Oral Care Formula to Reduce Plaque 250ml Freshens Breath and Promotes Healthy Gums
- Price
- $18.59
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 7y ago

Listerine Cool Mint Mouthwash Pack of 2x500ml Mouth Freshener from Listerine for a Fresh Healthy Breath 24 Hour Protection Against Plaque Refreshing Sensation for a Healthier Mouth
- Price
- $27.43
- Rating
- 4.5/5
- Reviews
- 526
- Age
- 8y ago

Parodontax Mouthwash Active Gum Health Daily Use Alcohol-Free Contains Fluoride to keep gums healthy and Breath Fresh Creates a Protective Shield 300 ml
- Price
- $16.83
- Rating
- 4.5/5
- Reviews
- 503
- Age
- 7y ago
Newest
by launch date
Listerine Cool Mint Mouthwash 500ml Fresh Breath & Plaque Protection (Packaging May Vary)
- Price
- $13.67
- Rating
- 4.9/5
- Reviews
- 147
- Age
- 5mo ago

Colgate Mouthwash Triple Action Mouthwash For Fresh Breath with Zero Alcohol 4x500 ml 4 Pack
- Price
- $32.66
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 11mo ago

Colgate Plax Ice Mouthwash for Fresh Breath with Zero Alcohol 500mL - 3 pieces
- Price
- $30.89
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 2y ago

Listerine Advanced White Mouthwash Removes Tough Coffee and Tea Stains Milder Taste Spearmint Flavour for Fresh and Clean Breath 250ml
- Price
- $22.79
- Rating
- 4.3/5
- Reviews
- 1,050
- Age
- 3y ago

TheraBreath Whitening Fresh Breath Oral Rinse Dazzling Mint 16 Ounce (Pack of 2)
- Price
- $91.05
- Rating
- 4.7/5
- Reviews
- 4,209
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
8 falling
Sellers
128
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
37%
Top 20: 85%
Open market
1%
- Listerine53%
- TheraBreath14%
- The Breath Co11%
- Colgate10%
- Parodontax6%
- The Breath Co.5%
- Open — no brand owns it (2 brands, 1%)
Demand
Mouthwash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Mouthwash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mouthwash165K/yr
- listerine mouthwash64K/yr
- mouth wash51K/yr
- therabreath42K/yr
- listerine32K/yr
- غسول فم25K/yr
- therabreath mouthwash16K/yr
- the breath co9K/yr
- colgate mouthwash8K/yr
- mouthwash alcohol free8K/yr
Reviews and returns
What reviews say buyers love and hate about Mouthwash
We read the reviews and the return reasons for every product selling here.
“Not good taste and smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mouthwash questions
Answered from the same tracked data.









