Skip to content

Mouthwash

Maybe

Returns run at only 0.2% of orders. But the top 5 brands take 94% of clicks, so Mouthwash is a Maybe.

Flapen Score
64
64 / 100
Top 8% of 371 Health niches · +13 vs the category median of 51
Market size
$1.8M/yr447K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
37%top-5 click share · 8 brands · 128 sellers

Flapen Score

Mouthwash against its category

The dotted line is the Health average. Past it, Mouthwash is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mouthwash market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Mouthwash 447K times last year and spent an estimated $1.8M. The top 5 brands take 94% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 447K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
447K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
10.5%
Market size, estimated
$1.8Ma year
Peak month
November1.3× the quietest month
Top search term
mouthwash165K searches a year

02 · Price

A sale here is worth $37.93.

Listings sell for $37.93 on average, from $9.84 to $91.05. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $37.93 that is $47K to $57K a year per listing.

Average price
$37.93inside the $15 to $100 sweet spot
Price range
$9.84–$91.05
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
$47K–$57K
Returns
0.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #35 within Dental Care. It carries 5,293 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#35in Dental Care
Average rating
4.49 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
5,293per listing
Listings tracked
38

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
71 months

Products

Top Mouthwash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$54K$107K$161K$214K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

128

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

37%

Top 20: 85%

Open market

1%

  • Listerine53%
  • TheraBreath14%
  • The Breath Co11%
  • Colgate10%
  • Parodontax6%
  • The Breath Co.5%
  • Open — no brand owns it (2 brands, 1%)

Demand

Mouthwash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Mouthwash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mouthwash165K/yr
  • listerine mouthwash64K/yr
  • mouth wash51K/yr
  • therabreath42K/yr
  • listerine32K/yr
  • غسول فم25K/yr
  • therabreath mouthwash16K/yr
  • the breath co9K/yr
  • colgate mouthwash8K/yr
  • mouthwash alcohol free8K/yr

Reviews and returns

What reviews say buyers love and hate about Mouthwash

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “الجودة الشاملة”
19%of negative reviews mention “الذوق العام”
0.2%of orders come back
“Not good taste and smell”
A buyer, on “الذوق العام”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Mouthwash questions

Answered from the same tracked data.