mouth guard
Worth a lookShows beatable incumbent ratings (3.8★), but a small market ($72K/yr) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Great$50.91avg listing price — sweet spot $15–$100
Price range
Great$16.63–$117.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,583.18avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 41K searches
According to Flapen's Amazon United Arab Emirates niche tracking, mouth guard is a $72K/yr Amazon United Arab Emirates market (41K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mouth guard market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $76K–$102K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 9.9%
- Avg brand age
- 48 months
- Avg seller age
- 78 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
51
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
53%
Top 20: 91%
Open market
23%
- Venum44%
- FIGHTR11%
- Generic6%
- CyanCloud6%
- DAMAGE CONTROL5%
- GlorySmile5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top mouth guard search terms
- mouth guard31K/yr
- mouthguard6K/yr
- mouth guard boxing4K/yr
Top mouth guard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Venum Challenger Mouthguard-Black/Black
Venum$53.594.4★25,104 rev
VENUM VN616 Challenger Venum Challenger Mouthguard-Red Devil Adult Mouth Guard Mouth Guard Protect Combat Sports-Black/Red
Venum$53.904.4★25,104 rev
FIGHTR Premium Mouth Guard - for Excellent Breathing & Easy to fit | Sports Mouth Guard for Boxing MMA Football Lacrosse Hockey and Other Sports | incl. hygienic Box
FIGHTR$60.714.3★8,871 rev
CyanCloud Sports Mouth Guard for Adult 5 Pieces Athletic Mouthguard with Case for Boxing Basketball Lacrosse Football MMA Martial Arts Hockey and All Contact Sports Adult & Youth
CyanCloud$43.364.4★11 rev
Damage Control High-Impact Mouth Guard Sports Mouthguard for Boxing Football Hockey Lacrosse & Basketball Protects Teeth & Jaw Protective Mouthpiece for Adults & Youth (Adult SymBite 2.0)
DAMAGE CONTROL$117.574.2★670 rev
Newest
by launch date
Mouthguard Slim Fit Adults and Junior Mouth Guard with Case for Boxing Basketball Lacrosse Football MMA Martial Arts Hockey and All Contact Sports
vercapm$26.650 rev
Mouth Guard for Grinding Teeth 8 Pack - Custom Moldable Dental Night Guard Night Guards for Teeth Grinding Reusable Mouth Guard for Sleeping Bite Guard (2 Sizes)
Generic$60.460 rev
Mouthguard for Boxing Kickboxing MMA & Karate | Premium Protection for Professional Sports | Includes Case (Venom)
Generic$88.651 rev
Proberos Boxing Mouthguard with Storage Box EVA Moulded Mouthguard Teeth Guard High-density Mouthguard Single Mouthguard for Upper Teeth for Boxing Training One Size for Adult Teen Use
HASTHIP$18.603 rev
KOWVOWZ 2 PCS Sports Mouthguard Adult Athletic Mouthguard with Case Breathable Mouthguard for Soccer Boxing Martial Arts Hockey MMA Karate Taekwondo and Other Contact Sports
KOWVOWZ$35.190 rev
Trending
90-day click momentumMouthguard Slim Fit Adults and Junior Mouth Guard with Case for Boxing Basketball Lacrosse Football MMA Martial Arts Hockey and All Contact Sports
vercapm$26.650.0★
GlorySmile - Mouth Guard for Teeth Grinding (8 Pack) | Comfortable Custom Mold Night Time Grinding Protection Teeth Cover | Comes in 2 Sizes Light and Heavy Grinding | Night Guard for Teeth Grinding
GlorySmile$39.422.6★
Mouth Guard for Grinding Teeth 8 Pack - Custom Moldable Dental Night Guard Night Guards for Teeth Grinding Reusable Mouth Guard for Sleeping Bite Guard (2 Sizes)
Generic$60.460.0★
Mouth Guard MMA Boxing Mouthguard Braces for Sports Football Bruxism Basketball Battle Teeth Protection with Case
Generic$31.900.0★
Mouthguard for Boxing Kickboxing MMA & Karate | Premium Protection for Professional Sports | Includes Case (Venom)
Generic$88.654.0★
What buyers say about mouth guard
What buyers praise and complain about, mined from review topics.What buyers love
“Followed the instructions”
“fit well even after several tries”
“design of this product”
“Really love the overall quality”
“Easy to cut”
What buyers complain about
“Doesnt fit”
“maybe it should be thick”
“Didnt work”
“app not allowing”
“you cant breath properly”
“not very not comfortable to wear as its very thick”
“Not convenient to use”
“Bad quality”
“mouth cannot open”
“very think and hard material”
Top return reasons
Common questions
- Is mouth guard profitable to sell on Amazon United Arab Emirates?
- The niche generates $72K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the mouth guard niche?
- 16 brands and 51 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in mouth guard?
- Top complaints mined from reviews: الحجم الكلي, سماكة, الوظيفة - بشكل عام. The return rate is 1.8%.
- When does demand for mouth guard peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the mouth guard niche?
- Listings span $16.63–$117.57; the average listing price is $50.91 (sweet spot $15–$100). The average incumbent carries 3,583 reviews — the moat a new listing must climb.