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Moringa

Maybe

Returns run at only 1.2% of orders. But demand is soft, at -20.7% this quarter, so Moringa is a Maybe.

Flapen Score
54
54 / 100
Top 34% of 371 Health niches · +3 vs the category median of 51
Market size
$295K/yr70K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
61%top-5 click share · 23 brands · 42 sellers

Flapen Score

Moringa against its category

The dotted line is the Health average. Past it, Moringa is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moringa market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Moringa 70K times last year and spent an estimated $295K. The top 5 brands take 61% of clicks. Demand peaks in Oct–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $295K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
5.7%
Market size, estimated
$295Ka year
Peak month
October2.0× the quietest month
Top search term
moringa26K searches a year

02 · Price

A sale here is worth $74.17.

Listings sell for $74.17 on average, from $3.71 to $297.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $74.17 that is $7K to $19K a year per listing.

Average price
$74.17inside the $15 to $100 sweet spot
Price range
$3.71–$297.22
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$7K–$19K
Returns
1.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #501 within Diet & Nutrition. It carries 2,261 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#501in Diet & Nutrition
Average rating
4.31 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,261per listing
Listings tracked
24

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Moringa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$12K$24K$35K$47K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 flat

Sellers

42

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

61%

Top 20: 96%

Open market

39%

  • WeightWorld16%
  • Noble Nature15%
  • PURA VIDA MORINGA9%
  • Oladole Natural8%
  • NBL NATURAL7%
  • AMBROSIAL7%

Demand

Moringa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Moringa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moringa26K/yr
  • moringa capsules27K/yr
  • مورينجا6K/yr
  • rosabella moringa7K/yr
  • vitalux moringa5K/yr

Reviews and returns

What reviews say buyers love and hate about Moringa

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “نباتي/عضوي”
33%of negative reviews mention “الجرعة”
1.2%of orders come back
“500mg per capsule is not effective”
A buyer, on “الجرعة”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Moringa questions

Answered from the same tracked data.