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Melatonin Spray

Fail

The top 5 products take 95% of clicks, so Melatonin Spray is a Fail.

Flapen Score
41
41 / 100
Ranks 323 of 371 Health niches · −10 vs the category median of 51
Market size
$54K/yr10K searches / yr
90-day growth
+8.1%search demand this quarter
Competition
95%top-5 click share · 6 brands · 22 sellers

Flapen Score

Melatonin Spray against its category

The dotted line is the Health average. Past it, Melatonin Spray is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melatonin Spray market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Melatonin Spray 10K times last year and spent an estimated $54K. The top 5 brands take 98% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
+8.1%
Conversion, latest week
7.1%
Market size, estimated
$54Ka year
Top search term
melatonin spray4K searches a year

02 · Price

A sale here is worth $73.15.

Listings sell for $73.15 on average, from $23.99 to $132.96. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $73.15 that is $0 to $7K a year per listing.

Average price
$73.15inside the $15 to $100 sweet spot
Price range
$23.99–$132.96
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
0.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #103 within Diet & Nutrition. It carries 6,122 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
71%
Out of stock, average day
1.1%
Average rank
#103in Diet & Nutrition
Average rating
4.34 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
6,122per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Melatonin Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

$0$5K$11K$16K$22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

22

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • GlowRADiANCE70%
  • Dr Teal's11%
  • Feather & Down10%
  • Piping Rock4%
  • THISWORKS3%
  • NorVita2%
  • Open — no brand owns it (0%)

Search terms

Top Melatonin Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • melatonin spray4K/yr
  • sleep spray3K/yr
  • nighty spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Melatonin Spray

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “الذوق العام”
40%of negative reviews mention “يشم”
0.8%of orders come back
“No smell at all”
A buyer, on “يشم”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Melatonin Spray questions

Answered from the same tracked data.