Skip to content

Melatonin

Maybe

Returns run at only 0.2% of orders. But the average product has 5,418 reviews to catch up to, so Melatonin is a Maybe.

Flapen Score
57
57 / 100
Top 23% of 371 Health niches · +6 vs the category median of 51
Market size
$1.1M/yr211K searches / yr
90-day growth
+7.8%search demand this quarter
Competition
64%top-5 click share · 11 brands · 33 sellers

Flapen Score

Melatonin against its category

The dotted line is the Health average. Past it, Melatonin is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melatonin market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Melatonin 211K times last year and spent an estimated $1.1M. The top 5 brands take 86% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
+7.8%
Conversion, latest week
6.5%
Market size, estimated
$1.1Ma year
Peak month
April1.3× the quietest month
Top search term
melatonin130K searches a year

02 · Price

A sale here is worth $81.01.

Listings sell for $81.01 on average, from $25.52 to $187.67. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $81.01 that is $61K to $81K a year per listing.

Average price
$81.01inside the $15 to $100 sweet spot
Price range
$25.52–$187.67
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$61K–$81K
Returns
0.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #23 within Diet & Nutrition. It carries 5,418 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
87%
Out of stock, average day
1.7%
Average rank
#23in Diet & Nutrition
Average rating
4.35 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
5,418per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Melatonin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

$0$55K$111K$166K$221K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 flat

Sellers

33

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

10%

  • Natrol28%
  • Sunshine Nutrition22%
  • NOW19%
  • Nature's Bounty12%
  • OLLY5%
  • Goli4%
  • Open — no brand owns it (5 brands, 10%)

Demand

Melatonin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Melatonin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • melatonin130K/yr
  • melatonin 10mg27K/yr
  • melatonin 5mg21K/yr
  • ميلاتونين8K/yr
  • melatonin 1mg8K/yr
  • ميلاتونين للنوم للكبار8K/yr
  • natrol melatonin6K/yr
  • pure melatonin 10 mg4K/yr

Reviews and returns

What reviews say buyers love and hate about Melatonin

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “جودة النوم”
36%of negative reviews mention “جودة النوم”
0.2%of orders come back
“Im struggling with getting into sleep”
A buyer, on “جودة النوم”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Melatonin questions

Answered from the same tracked data.