Melatonin
MaybeReturns run at only 0.2% of orders. But the average product has 5,418 reviews to catch up to, so Melatonin is a Maybe.
- Flapen Score
- 57 / 100Top 23% of 371 Health niches · +6 vs the category median of 5157
- Market size
- $1.1M/yr211K searches / yr
- 90-day growth
- +7.8%search demand this quarter
- Competition
- 64%top-5 click share · 11 brands · 33 sellers
Flapen Score
Melatonin against its category
The dotted line is the Health average. Past it, Melatonin is stronger. Inside it, weaker.
Market
The Melatonin market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Melatonin 211K times last year and spent an estimated $1.1M. The top 5 brands take 86% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
6.5% of searches ended in a purchase last week.
Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 211K
- Growth, 90 days vs prior 90
- +7.8%
- Conversion, latest week
- 6.5%
- Market size, estimated
- $1.1Ma year
- Peak month
- April1.3× the quietest month
- Top search term
- melatonin130K searches a year
02 · Price
A sale here is worth $81.01.
Listings sell for $81.01 on average, from $25.52 to $187.67. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $81.01 that is $61K to $81K a year per listing.
- Average price
- $81.01inside the $15 to $100 sweet spot
- Price range
- $25.52–$187.67
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $61K–$81K
- Returns
- 0.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
47% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #23 within Diet & Nutrition. It carries 5,418 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 87%
- Out of stock, average day
- 1.7%
- Average rank
- #23in Diet & Nutrition
- Average rating
- 4.35 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 5,418per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Melatonin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Natrol Melatonin Fast Dissolve Tablets Helps You Fall Asleep Faster Stay Asleep Longer Easy to Take Dissolve in Mouth Strengthen Immune System Maximum Strength Strawberry Flavor 10mg 100Count
- Price
- $92.56
- Rating
- 4.6/5
- Reviews
- 38,090
- Age
- 10y ago

Sunshine Nutrition Melatonin 5mg I Non-Habit Forming I 100 Tablets
- Price
- $79.19
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 2y ago

Natures Bounty Melatonin 5mg Dual Spectrum Quick Release and Extended Release Promotes Relaxation and Sleep Health 60 Bi-Layer Tablets
- Price
- $82.47
- Rating
- 4.5/5
- Reviews
- 18,533
- Age
- 12y ago

NOW Foods Melatonin 3mg | Sleep Aid for Restful Sleep & Relaxation & Jet Lag Support & Antioxidant Free Radical Scavenging | 60 Veg Capsules
- Price
- $46.70
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 2y ago

Sunshine Nutrition Melatonin 3mg | Non-Habit Forming I 100 Tablets
- Price
- $50.87
- Rating
- 4.4/5
- Reviews
- 128
- Age
- 2y ago
Trending
90-day click momentum
SUMMONE 30 Pcs Adult Sleep Patches Natural Sleep Aid Melatonin Patches Stress Relief Sleep Stickers
- Price
- $35.80
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Sleep Patches 60 Aid Patches To Promote Sleep Natural Improve Quality Unisex Easy Use Lasts All Night
- Price
- $25.52
- Rating
- 2.9/5
- Reviews
- 12
- Age
- 1y ago

Swarneo Melatonin 10mg Mouth Melts | Non-Habit Forming | No Water Needed | 10 Sachets | Supports Better Sleep Restores Sleep Cycle Soothes & Relaxes | Blueberry Flavor
- Price
- $35.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

OLLY Sleep Gummy 3mg Melatonin L-Theanine Chamomile Lemon Balm Sleep Aid Occasional Sleep Support BlackBerry 90 Count
- Price
- $115.65
- Rating
- 4.5/5
- Reviews
- 1,434
- Age
- 2y ago

NOW Foods Melatonin 3mg | Sleep Aid for Restful Sleep & Relaxation & Jet Lag Support & Antioxidant Free Radical Scavenging | 60 Veg Capsules
- Price
- $46.70
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 2y ago
Newest
by launch date
SUMMONE 30 Pcs Adult Sleep Patches Natural Sleep Aid Melatonin Patches Stress Relief Sleep Stickers
- Price
- $35.80
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Swarneo Melatonin 10mg Mouth Melts | Non-Habit Forming | No Water Needed | 10 Sachets | Supports Better Sleep Restores Sleep Cycle Soothes & Relaxes | Blueberry Flavor
- Price
- $35.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Sleep Patches 60 Aid Patches To Promote Sleep Natural Improve Quality Unisex Easy Use Lasts All Night
- Price
- $25.52
- Rating
- 2.9/5
- Reviews
- 12
- Age
- 1y ago

OLLY Sleep Gummy 3mg Melatonin L-Theanine Chamomile Lemon Balm Sleep Aid Occasional Sleep Support BlackBerry 90 Count
- Price
- $115.65
- Rating
- 4.5/5
- Reviews
- 1,434
- Age
- 2y ago

OLLY Extra Strength Sleep Gummy 5 mg Melatonin L-Theanine Chamomile Lemon Balm Sleep Aid Occasional Sleep Support BlackBerry - 90 Count
- Price
- $131.20
- Rating
- 4.6/5
- Reviews
- 1,451
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
33
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
10%
- Natrol28%
- Sunshine Nutrition22%
- NOW19%
- Nature's Bounty12%
- OLLY5%
- Goli4%
- Open — no brand owns it (5 brands, 10%)
Demand
Melatonin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Melatonin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- melatonin130K/yr
- melatonin 10mg27K/yr
- melatonin 5mg21K/yr
- ميلاتونين8K/yr
- melatonin 1mg8K/yr
- ميلاتونين للنوم للكبار8K/yr
- natrol melatonin6K/yr
- pure melatonin 10 mg4K/yr
Reviews and returns
What reviews say buyers love and hate about Melatonin
We read the reviews and the return reasons for every product selling here.
“Im struggling with getting into sleep”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Melatonin questions
Answered from the same tracked data.









