Matches
MaybeThe average product has only 20 reviews. But demand is soft, at -29.9% this quarter, so Matches is a Maybe.
- Flapen Score
- 50 / 100Ranks 188 of 371 Health niches · −1 vs the category median of 5150
- Market size
- $56K/yr33K searches / yr
- 90-day growth
- -29.9%search demand this quarter
- Competition
- 72%top-5 click share · 9 brands · 29 sellers
Flapen Score
Matches against its category
The dotted line is the Health average. Past it, Matches is stronger. Inside it, weaker.
Market
The Matches market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Matches 33K times last year and spent an estimated $56K. The top 5 brands take 88% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
6.2% of searches ended in a purchase last week.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- -29.9%
- Conversion, latest week
- 6.2%
- Market size, estimated
- $56Ka year
- Top search term
- matches17K searches a year
02 · Price
A sale here is worth $27.97.
Listings sell for $27.97 on average, from $1.45 to $100.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $27.97 that is $3K to $7K a year per listing.
- Average price
- $27.97inside the $15 to $100 sweet spot
- Price range
- $1.45–$100.30
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
35% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #70 within Home Care & Cleaning. It carries 20 reviews at 3.88 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 35%
- Prime listings
- 82%
- Out of stock, average day
- 12.3%
- Average rank
- #70in Home Care & Cleaning
- Average rating
- 3.88 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 20per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Matches products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The Flower Basket Match Box Small 10pcs
- Price
- $2.94
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 3y ago

GO2CAMPS The Saqer Safety Match Box Small (Pack of 10 Pcs)
- Price
- $8.88
- Rating
- 3.8/5
- Reviews
- 57
- Age
- 3y ago

GO2CAMPS The flower basket Safety Match Box Big-1 Pc | Large Size Single Pc
- Price
- $10.31
- Rating
- 4.4/5
- Reviews
- 98
- Age
- 3y ago

Flower Basket The safety match box big 1pc
- Price
- $4.60
- Rating
- 3.4/5
- Reviews
- 16
- Age
- 5y ago

LUYAO 150pcs Romantic Long Matches Scented Candles Bottle Art Colorful Tip Cigar Lighter Aromatherapy Match Tools Smell Proof Matches (Pink)
- Price
- $50.43
- Rating
- 3.6/5
- Reviews
- 8
- Age
- 4y ago
Trending
90-day click momentum
Decorative Matches Boxes 15 Blank White Boxes with 3-Inch Long Wooden Matches for Candles DIY Crafts & Event Favors Customizable Gift Set with 5-10 matches per box
- Price
- $45.37
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Blank Match Containers DIY Match Books Storage Boxes with Double-Sided Striker Bulk Party Favor Holders for Weddings Bridal Showers Baby Showers Birthdays Events Crafts Projects (60PCS White)
- Price
- $50.33
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 6mo ago

Generic Flower Basket Safety Matches - 100 Packets (Box of 100 Small Matchboxes) - Swedish Craftsmanship - Compact & Portable - Ages 18+
- Price
- $100.30
- Rating
- 3.1/5
- Reviews
- 7
- Age
- 2y ago

Safety Matches | Wooden Matchsticks for Kitchen Home & Daily Use | One Matchbox
- Price
- $1.45
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 6mo ago

Trendful Safety Match Box Small Safety Matches for Daily Use Pack of 10 Boxes Reliable Ignition & Safe Lighting
- Price
- $36.31
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago
Newest
by launch date
Decorative Matches Boxes 15 Blank White Boxes with 3-Inch Long Wooden Matches for Candles DIY Crafts & Event Favors Customizable Gift Set with 5-10 matches per box
- Price
- $45.37
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Safety Matches | Wooden Matchsticks for Kitchen Home & Daily Use | One Matchbox
- Price
- $1.45
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 6mo ago

Blank Match Containers DIY Match Books Storage Boxes with Double-Sided Striker Bulk Party Favor Holders for Weddings Bridal Showers Baby Showers Birthdays Events Crafts Projects (60PCS White)
- Price
- $50.33
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 6mo ago

60pcs Eco-Friendly Wooden Matchsticks with Jar Lid Box Safe Tasteless Natural Wood Matches for Candle Lighting Decorative Candle Jar Lid Matches Reusable Matchbox for Home and Decor
- Price
- $40.58
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago

Trendful Safety Match Box Small Safety Matches for Daily Use Pack of 10 Boxes Reliable Ignition & Safe Lighting
- Price
- $36.31
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
29
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
8%
- GO2CAMPS41%
- The Flower23%
- Generic9%
- TERRIFI8%
- Flower Basket7%
- LUYAO4%
- Open — no brand owns it (3 brands, 8%)
Demand
Matches search demand
Weekly searches over the year. Pick a range.
Search terms
Top Matches search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- matches17K/yr
- match box11K/yr
- match4K/yr
Reviews and returns
What reviews say buyers love and hate about Matches
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matches questions
Answered from the same tracked data.









