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Matches

Maybe

The average product has only 20 reviews. But demand is soft, at -29.9% this quarter, so Matches is a Maybe.

Flapen Score
50
50 / 100
Ranks 188 of 371 Health niches · −1 vs the category median of 51
Market size
$56K/yr33K searches / yr
90-day growth
-29.9%search demand this quarter
Competition
72%top-5 click share · 9 brands · 29 sellers

Flapen Score

Matches against its category

The dotted line is the Health average. Past it, Matches is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matches market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Matches 33K times last year and spent an estimated $56K. The top 5 brands take 88% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-29.9%
Conversion, latest week
6.2%
Market size, estimated
$56Ka year
Top search term
matches17K searches a year

02 · Price

A sale here is worth $27.97.

Listings sell for $27.97 on average, from $1.45 to $100.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $27.97 that is $3K to $7K a year per listing.

Average price
$27.97inside the $15 to $100 sweet spot
Price range
$1.45–$100.30
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #70 within Home Care & Cleaning. It carries 20 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
82%
Out of stock, average day
12.3%
Average rank
#70in Home Care & Cleaning
Average rating
3.88 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
20per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Matches products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

$0$6K$11K$17K$23K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

29

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

8%

  • GO2CAMPS41%
  • The Flower23%
  • Generic9%
  • TERRIFI8%
  • Flower Basket7%
  • LUYAO4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Matches search demand

Weekly searches over the year. Pick a range.

500300May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Matches search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matches17K/yr
  • match box11K/yr
  • match4K/yr

Reviews and returns

What reviews say buyers love and hate about Matches

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “الجودة الشاملة”
38%of negative reviews mention “الجودة الشاملة”
0.5%of orders come back
“Bad quality”
A buyer, on “الجودة الشاملة”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Matches questions

Answered from the same tracked data.