magnesium
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$3.5M$3.5M/yr · 1.1M searches
Avg price
Great$49.30avg listing price — sweet spot $15–$100
Price range
Great$16.71–$109.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,719.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, magnesium is a $3.5M/yr Amazon United Arab Emirates market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
magnesium market data
- Units sold / yr
- 60K–80K
- avg 30,000–40,000/product
- Revenue / yr
- $3.0M–$3.9M
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #169
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 83 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- THORNE77%
- Carbamide Forte17%
- Nutritionl6%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.8% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Top magnesium search terms
- magnesium glycinate722K/yr
- magnesium190K/yr
- thorne43K/yr
- magnesium glycinate 400mg34K/yr
- مغنيسيوم جليسينات19K/yr
- مغنيسيوم13K/yr
- magnesium glycinate 200mg8K/yr
- magnesium glycinate 500mg7K/yr
- magnesium supplement6K/yr
- magnesium glycinate -2K/yr
Top magnesium products on Amazon
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
THORNE Magnesium Glycinate - Supports Restful Sleep Muscle Relaxation Heart Health & Metabolism - Chelated Magnesium Capsules - Third-Party Certified - Gluten Dairy & Soy-Free - 90 Servings
THORNE$109.844.7★2,621 rev

Carbamide Forte Chelated Magnesium Glycinate Supplement 1600mg | Elemental Magnesium 350mg Per Serving | Magnesium Supplement Supports Muscle Recovery & Better Sleep - 60 Tablets
Carbamide Forte$16.714.4★5,538 rev

Nutritionl Magnesium Glycinate (Bisglycinate) 1900 mg 60 Tablets - 200 mg Elemental Magnesium & 4.2 mg Vitamin B6 Per Serving - to Support Muscle & Bone Function Physical Balance & Daily Wellness
Nutritionl$21.350.0★0 rev
Newest
by launch date
Nutritionl Magnesium Glycinate (Bisglycinate) 1900 mg 60 Tablets - 200 mg Elemental Magnesium & 4.2 mg Vitamin B6 Per Serving - to Support Muscle & Bone Function Physical Balance & Daily Wellness
Nutritionl$21.350 rev

Carbamide Forte Chelated Magnesium Glycinate Supplement 1600mg | Elemental Magnesium 350mg Per Serving | Magnesium Supplement Supports Muscle Recovery & Better Sleep - 60 Tablets
Carbamide Forte$16.715,538 rev

THORNE Magnesium Glycinate - Supports Restful Sleep Muscle Relaxation Heart Health & Metabolism - Chelated Magnesium Capsules - Third-Party Certified - Gluten Dairy & Soy-Free - 90 Servings
THORNE$109.842,621 rev
Trending
90-day click momentum
Nutritionl Magnesium Glycinate (Bisglycinate) 1900 mg 60 Tablets - 200 mg Elemental Magnesium & 4.2 mg Vitamin B6 Per Serving - to Support Muscle & Bone Function Physical Balance & Daily Wellness
Nutritionl$21.350.0★

Carbamide Forte Chelated Magnesium Glycinate Supplement 1600mg | Elemental Magnesium 350mg Per Serving | Magnesium Supplement Supports Muscle Recovery & Better Sleep - 60 Tablets
Carbamide Forte$16.714.4★

THORNE Magnesium Glycinate - Supports Restful Sleep Muscle Relaxation Heart Health & Metabolism - Chelated Magnesium Capsules - Third-Party Certified - Gluten Dairy & Soy-Free - 90 Servings
THORNE$109.844.7★
What buyers say about magnesium
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“After using this regularly I feel my sleep quality has improved”
“This product helped me manage my daily stress better”
“Worth it”
“Excellent quality magnesium”
“Soothes Sore Muscles”
“It gives a subtle calming effect which I really like”
“My concentration has slightly improved”
“Good for daily comfort”
“My energy feels more stable now”
What buyers complain about
“So, I started feeling all hot and itchy – classic allergy stuff, right”
“these are rough”
“Not too strong”
“other unnecessary ingredients”
“Thorne is a professional line of supplements, absolutely not the same as Now Foods or equal to them, and of course, the price is also higher”
“Little bit sweet”
“My sleep cycle was disturbed earlier”
“my body did not feel fully relaxed”
“it was difficult to relax”
Common questions
- Is magnesium profitable to sell on Amazon United Arab Emirates?
- The niche generates $3.5M/yr across 3 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the magnesium niche?
- 3 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in magnesium?
- Top complaints mined from reviews: الحساسية, ملمس صلب, قوة. The return rate is 0.1%.
- When does demand for magnesium peak?
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the magnesium niche?
- Listings span $16.71–$109.84; the average listing price is $49.30 (sweet spot $15–$100). The average incumbent carries 2,720 reviews — the moat a new listing must climb.