- Flapen Score
- 40 / 100Ranks 330 of 371 Health niches · −11 vs the category median of 5140
- Market size
- $70K/yr11K searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 76%top-5 click share · 7 brands · 17 sellers
Flapen Score
Lutein against its category
The dotted line is the Health average. Past it, Lutein is stronger. Inside it, weaker.
Market
The Lutein market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Lutein 11K times last year and spent an estimated $70K. The top 5 brands take 86% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
6.5% of searches ended in a purchase last week.
Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.
- Searches, last 12 months
- 11K
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 6.5%
- Market size, estimated
- $70Ka year
- Top search term
- lutein and zeaxanthin7K searches a year
02 · Price
A sale here is worth $95.17.
Listings sell for $95.17 on average, from $47.39 to $134.87. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $95.17 that is $0 to $10K a year per listing.
- Average price
- $95.17inside the $15 to $100 sweet spot
- Price range
- $47.39–$134.87
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 0.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #739 within Diet & Nutrition. It carries 4,404 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 75%
- Out of stock, average day
- 11.3%
- Average rank
- #739in Diet & Nutrition
- Average rating
- 4.53 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 4,404per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 106 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 106 months
Products
Top Lutein products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NATURELO Eye Vitamins - AREDS 2 Formula Nutrients with Lutein Zeaxanthin Vitamin C E Zinc Plus DHA - Supplement for Dry Eyes Healthy Vision Eye Support - 60 Vegan Capsules
- Price
- $134.87
- Rating
- 4.4/5
- Reviews
- 1,385
- Age
- 8y ago

Dr. Mercola Lutein with Zeaxanthin 30 Servings (30 Capsules) 40 mg Lutein Per Serving Dietary Supplement Supports Vision Health and Cognitive Function Non-GMO
- Price
- $110.48
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 4y ago

Natures Bounty Lutein Softgels 40 Mg
- Price
- $47.39
- Rating
- 4.6/5
- Reviews
- 1,675
- Age
- 13y ago

Natures Bounty Lutein Blue
- Price
- $95.85
- Rating
- 4.6/5
- Reviews
- 1,096
- Age
- 8y ago

21st Century Healthy Eyes Lutein & Zeaxanthin Advanced Antioxidant (60 Capsules)
- Price
- $62.63
- Rating
- 4.4/5
- Reviews
- 354
- Age
- 12y ago
Trending
90-day click momentum
Hyalogic Eye Health with Hyaluronic Acid Lutein Zeaxanthin
- Price
- $125.76
- Rating
- 4.3/5
- Reviews
- 203
- Age
- 13y ago

Dr. Mercola Lutein with Zeaxanthin 30 Servings (30 Capsules) 40 mg Lutein Per Serving Dietary Supplement Supports Vision Health and Cognitive Function Non-GMO
- Price
- $110.48
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 4y ago

Ocuvite Eye Vitamin & Mineral Supplement Contains Zinc Vitamins C E Omega 3 Lutein & Zeaxanthin Bausch & Lomb Ocuvite Adult 50+ Eye Vitamin & Mineral Softgels 50 Count (Packaging May Vary)
- Price
- $78.38
- Rating
- 4.7/5
- Reviews
- 30,353
- Age
- 14y ago

Natures Bounty Lutein Blue
- Price
- $95.85
- Rating
- 4.6/5
- Reviews
- 1,096
- Age
- 8y ago

California Gold Nutrition Lutein with Zeaxanthin from Marigold Extract 10 mg 120 Veggie Softgels
- Price
- $106.01
- Rating
- 4.7/5
- Reviews
- 94
- Age
- 3y ago
Newest
by launch date
California Gold Nutrition Lutein with Zeaxanthin from Marigold Extract 10 mg 120 Veggie Softgels
- Price
- $106.01
- Rating
- 4.7/5
- Reviews
- 94
- Age
- 3y ago

Dr. Mercola Lutein with Zeaxanthin 30 Servings (30 Capsules) 40 mg Lutein Per Serving Dietary Supplement Supports Vision Health and Cognitive Function Non-GMO
- Price
- $110.48
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 4y ago

Natures Bounty Lutein Blue
- Price
- $95.85
- Rating
- 4.6/5
- Reviews
- 1,096
- Age
- 8y ago

NATURELO Eye Vitamins - AREDS 2 Formula Nutrients with Lutein Zeaxanthin Vitamin C E Zinc Plus DHA - Supplement for Dry Eyes Healthy Vision Eye Support - 60 Vegan Capsules
- Price
- $134.87
- Rating
- 4.4/5
- Reviews
- 1,385
- Age
- 8y ago

21st Century Healthy Eyes Lutein & Zeaxanthin Advanced Antioxidant (60 Capsules)
- Price
- $62.63
- Rating
- 4.4/5
- Reviews
- 354
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
17
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
6%
- NATURELO27%
- Nature's Bounty23%
- Dr. Mercola15%
- 21st Century10%
- Hyalogic10%
- California Gold Nutrition9%
- Open — no brand owns it (1 brand, 6%)
Demand
Lutein search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Lutein
We read the reviews and the return reasons for every product selling here.
“Not as effective as it described”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lutein questions
Answered from the same tracked data.









