Lavender Essential Oil
MaybeReturns run at only 1.0% of orders. But shoppers spend only $68K a year here, so Lavender Essential Oil is a Maybe.
- Flapen Score
- 51 / 100Ranks 169 of 371 Health niches · on the category median51
- Market size
- $68K/yr29K searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 61%top-5 click share · 12 brands · 55 sellers
Flapen Score
Lavender Essential Oil against its category
The dotted line is the Health average. Past it, Lavender Essential Oil is stronger. Inside it, weaker.
Market
The Lavender Essential Oil market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Lavender Essential Oil 29K times last year and spent an estimated $68K. The top 5 brands take 79% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
6.8% of searches ended in a purchase last week.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 6.8%
- Market size, estimated
- $68Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- lavender essential oil19K searches a year
02 · Price
A sale here is worth $34.20.
Listings sell for $34.20 on average, from $9.45 to $61.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $34.20 that is $9K to $17K a year per listing.
- Average price
- $34.20inside the $15 to $100 sweet spot
- Price range
- $9.45–$61.41
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $9K–$17K
- Returns
- 1.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Medication & Remedies. It carries 4,926 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #78in Medication & Remedies
- Average rating
- 4.31 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 4,926per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Lavender Essential Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MAJESTIC PURE Lavender Essential Oil - Huge 118 ml with Glass Dropper | 100% Pure and Natural Lavender Oil | Premium Grade Essential Oils for Diffusers Skin Aromatherapy Massage
- Price
- $48.95
- Rating
- 4.4/5
- Reviews
- 33,723
- Age
- 11y ago
AVD Organics Lavender Essential Oil 30ml 100% Pure & Natural Lavender Oil for Diffuser Aromatherapy Sleep Massage Skin Meditation & Relaxation | Therapeutic Grade | 1 fl oz
- Price
- $35.03
- Rating
- 4.2/5
- Reviews
- 933
- Age
- 4y ago
Hemani Lavender Oil 30 ml
- Price
- $9.45
- Rating
- 4.0/5
- Reviews
- 90
- Age
- 8y ago
SIVA Lavender Essential Oil 4 Fl Oz for Diffuser Skin & Hair Care Ideal for Massage & DIY Blends with Dropper
- Price
- $45.71
- Rating
- 4.6/5
- Reviews
- 6,528
- Age
- 3y ago
NOW Solutions Pure Lavender Oil (30ml)
- Price
- $31.76
- Rating
- 4.2/5
- Reviews
- 1,950
- Age
- 13y ago
Trending
90-day click momentum
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Lavender Essential Oil Lavender Oil 2 Fl Oz
- Price
- $37.05
- Rating
- 4.5/5
- Reviews
- 1,110
- Age
- 1y ago
MAJESTIC PURE Lavender Essential Oil | 100% Pure and Natural | Premium Grade Essential Oils for Hair Care Home Diffusers Skin Aromatherapy Massage and Humidifiers | 4 Fl Oz (Pack of 2)
- Price
- $61.41
- Rating
- 4.4/5
- Reviews
- 2,782
- Age
- 7y ago
Majestic Pure Eucalyptus Essential Oil Pure and Natural with Therapeutic Grade Premium Quality.
- Price
- $41.44
- Rating
- 4.4/5
- Reviews
- 25,210
- Age
- 9y ago
SKY-TOUCH Migcaput Aromatherapy Essential Oil 118ml 100% Pure & Natural Lavender Oil for Diffuser Sleep Skin Care DIY Projects & Stress Relief
- Price
- $24.65
- Rating
- 3.2/5
- Reviews
- 5
- Age
- 4mo ago
Lavender Essential Oil Roll On 丨 Aromatherapy Oil with Vitamin E & Niacinamide 丨 For Relaxation & Bedtime Routin 丨 Non-Sticky Cooling & Portable
- Price
- $28.48
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
Newest
by launch dateSKY-TOUCH Migcaput Aromatherapy Essential Oil 118ml 100% Pure & Natural Lavender Oil for Diffuser Sleep Skin Care DIY Projects & Stress Relief
- Price
- $24.65
- Rating
- 3.2/5
- Reviews
- 5
- Age
- 4mo ago
Lavender Essential Oil Roll On 丨 Aromatherapy Oil with Vitamin E & Niacinamide 丨 For Relaxation & Bedtime Routin 丨 Non-Sticky Cooling & Portable
- Price
- $28.48
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
Aromar Spa Aromatic Oil Lavender Fields Fragrance 59.15ml | Relaxing Floral Essential Oil for Diffusers Humidifiers & Candles | Calming Home Aroma for Sleep Stress Relief & Spa Ambiance
- Price
- $18.18
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 8mo ago
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Lavender Essential Oil Lavender Oil 2 Fl Oz
- Price
- $37.05
- Rating
- 4.5/5
- Reviews
- 1,110
- Age
- 1y ago
SIVA Lavender Essential Oil 4 Fl Oz for Diffuser Skin & Hair Care Ideal for Massage & DIY Blends with Dropper
- Price
- $45.71
- Rating
- 4.6/5
- Reviews
- 6,528
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
55
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
15%
- Majestic Pure31%
- Hemani16%
- AVD ORGANICS15%
- SIVA ORGANICS10%
- NOW7%
- SKY-TOUCH6%
- Open — no brand owns it (6 brands, 15%)
Demand
Lavender Essential Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews and returns
What reviews say buyers love and hate about Lavender Essential Oil
We read the reviews and the return reasons for every product selling here.
“Smell is bad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lavender Essential Oil questions
Answered from the same tracked data.