lavender essential oil
Worth a lookShows low returns (1.0%), but a small market ($68K/yr) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$34.20avg listing price — sweet spot $15–$100
Price range
Great$9.45–$61.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,925.59avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 29K searches
According to Flapen's Amazon United Arab Emirates niche tracking, lavender essential oil is a $68K/yr Amazon United Arab Emirates market (29K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
lavender essential oil market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $103K–$137K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 78 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
55
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
15%
- Majestic Pure31%
- Hemani16%
- AVD ORGANICS15%
- SIVA ORGANICS10%
- NOW7%
- SKY-TOUCH6%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top lavender essential oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAJESTIC PURE Lavender Essential Oil - Huge 118 ml with Glass Dropper | 100% Pure and Natural Lavender Oil | Premium Grade Essential Oils for Diffusers Skin Aromatherapy Massage
Majestic Pure$48.954.4★33,723 rev
AVD Organics Lavender Essential Oil 30ml 100% Pure & Natural Lavender Oil for Diffuser Aromatherapy Sleep Massage Skin Meditation & Relaxation | Therapeutic Grade | 1 fl oz
AVD ORGANICS$35.034.2★933 rev
Hemani Lavender Oil 30 ml
Hemani$9.454.0★90 rev
SIVA Lavender Essential Oil 4 Fl Oz for Diffuser Skin & Hair Care Ideal for Massage & DIY Blends with Dropper
SIVA ORGANICS$45.714.6★6,528 rev
NOW Solutions Pure Lavender Oil (30ml)
NOW$31.764.2★1,950 rev
Newest
by launch date
SKY-TOUCH Migcaput Aromatherapy Essential Oil 118ml 100% Pure & Natural Lavender Oil for Diffuser Sleep Skin Care DIY Projects & Stress Relief
SKY-TOUCH$24.655 rev
Lavender Essential Oil Roll On 丨 Aromatherapy Oil with Vitamin E & Niacinamide 丨 For Relaxation & Bedtime Routin 丨 Non-Sticky Cooling & Portable
Eouavct$28.481 rev
Aromar Spa Aromatic Oil Lavender Fields Fragrance 59.15ml | Relaxing Floral Essential Oil for Diffusers Humidifiers & Candles | Calming Home Aroma for Sleep Stress Relief & Spa Ambiance
Aromar$18.186 rev
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Lavender Essential Oil Lavender Oil 2 Fl Oz
Majestic Pure$37.051,110 rev
SIVA Lavender Essential Oil 4 Fl Oz for Diffuser Skin & Hair Care Ideal for Massage & DIY Blends with Dropper
SIVA ORGANICS$45.716,528 rev
Trending
90-day click momentumMajestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Lavender Essential Oil Lavender Oil 2 Fl Oz
Majestic Pure$37.054.5★
MAJESTIC PURE Lavender Essential Oil | 100% Pure and Natural | Premium Grade Essential Oils for Hair Care Home Diffusers Skin Aromatherapy Massage and Humidifiers | 4 Fl Oz (Pack of 2)
Majestic Pure$61.414.4★
Majestic Pure Eucalyptus Essential Oil Pure and Natural with Therapeutic Grade Premium Quality.
Majestic Pure$41.444.4★
SKY-TOUCH Migcaput Aromatherapy Essential Oil 118ml 100% Pure & Natural Lavender Oil for Diffuser Sleep Skin Care DIY Projects & Stress Relief
SKY-TOUCH$24.653.2★
Lavender Essential Oil Roll On 丨 Aromatherapy Oil with Vitamin E & Niacinamide 丨 For Relaxation & Bedtime Routin 丨 Non-Sticky Cooling & Portable
Eouavct$28.485.0★
What buyers say about lavender essential oil
What buyers praise and complain about, mined from review topics.What buyers love
“Smells good”
“Excellent product”
“good size”
“soft”
What buyers complain about
“Smell is bad”
“liquid leaked everywhere”
“Poor smells and colour”
“no pipette so very hard to use as it just pouring out of the top”
Top return reasons
Common questions
- Is lavender essential oil profitable to sell on Amazon United Arab Emirates?
- The niche generates $68K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the lavender essential oil niche?
- 12 brands and 55 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in lavender essential oil?
- Top complaints mined from reviews: يشم, مانع للتسرب, لون. The return rate is 1.0%.
- When does demand for lavender essential oil peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the lavender essential oil niche?
- Listings span $9.45–$61.41; the average listing price is $34.20 (sweet spot $15–$100). The average incumbent carries 4,926 reviews — the moat a new listing must climb.