- Flapen Score
- 37 / 100Ranks 354 of 371 Health niches · −14 vs the category median of 5137
- Market size
- $101K/yr9K searches / yr
- 90-day growth
- +10.8%search demand this quarter
- Competition
- 93%top-5 click share · 4 brands · 18 sellers
Flapen Score
Lactaid against its category
The dotted line is the Health average. Past it, Lactaid is stronger. Inside it, weaker.
Market
The Lactaid market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Lactaid 9K times last year and spent an estimated $101K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
9.9% of searches ended in a purchase last week.
Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.
- Searches, last 12 months
- 9K
- Growth, 90 days vs prior 90
- +10.8%
- Conversion, latest week
- 9.9%
- Market size, estimated
- $101Ka year
- Top search term
- lactase enzyme5K searches a year
02 · Price
A sale here is worth $107.82.
Listings sell for $107.82 on average, from $65.05 to $152.76. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $107.82 that is $11K to $27K a year per listing.
- Average price
- $107.82above the $15 to $100 sweet spot
- Price range
- $65.05–$152.76
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $11K–$27K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
14% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #182 within Diet & Nutrition. It carries 9,915 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 71%
- Out of stock, average day
- 0.0%
- Average rank
- #182in Diet & Nutrition
- Average rating
- 4.73 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 9,915per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top Lactaid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lactaid Fast Act Lactose Intolerance Chewables with Lactase Enzymes Vanilla 60 Count
- Price
- $89.33
- Rating
- 4.8/5
- Reviews
- 12,972
- Age
- 13y ago

Lactaid Fast Act Lactose Intolerance Relief Caplets Lactase Enzyme to Prevent Gas Bloating & Diarrhea Due to Lactose Sensitivity Supplements for Travel & On-The-Go 60 Packs of 1-ct.
- Price
- $84.39
- Rating
- 4.8/5
- Reviews
- 17,887
- Age
- 13y ago

Lactaid Fast Act Lactose Intolerance Relief Caplets with Lactase Enzyme 96 Count
- Price
- $122.47
- Rating
- 4.8/5
- Reviews
- 17,887
- Age
- 6y ago

Vitamatic Lactase Enzyme 9000 FCC 240 Tablets
- Price
- $105.91
- Rating
- 4.6/5
- Reviews
- 1,465
- Age
- 1y ago

Kirkland Signature Fast Acting Lactase - 180 Caplets
- Price
- $134.83
- Rating
- 4.7/5
- Reviews
- 1,465
- Age
- 13y ago
Trending
90-day click momentum
Lactaid Fast Act Lactose Intolerance Relief Chewables with Natural Lactase Enzyme to Prevent Gas Bloating & Diarrhea Due to Lactose Sensitivity On-The-Go Vanilla Twist Flavor 32 x 1 ct
- Price
- $65.05
- Rating
- 4.8/5
- Reviews
- 12,972
- Age
- 7y ago

Vitamatic Lactase Enzyme 9000 FCC 240 Tablets
- Price
- $105.91
- Rating
- 4.6/5
- Reviews
- 1,465
- Age
- 1y ago

Lactaid Fast Act Lactose Intolerance Relief Caplets Lactase Enzyme to Prevent Gas Bloating & Diarrhea Due to Lactose Sensitivity Supplements for Travel & On-The-Go 60 Packs of 1-ct.
- Price
- $84.39
- Rating
- 4.8/5
- Reviews
- 17,887
- Age
- 13y ago

LactoJoy Lactase Pills I Powerful Lactase Enzymes for Lactose Intolerance I Ultra Pure Lactase for Improved Digestion I No Silicon Dioxide No Artificial Flavors No Sucralose I 100% Vegan I 80 Pieces
- Price
- $152.76
- Rating
- 4.6/5
- Reviews
- 4,756
- Age
- 10y ago

Lactaid Fast Act Lactose Intolerance Chewables with Lactase Enzymes Vanilla 60 Count
- Price
- $89.33
- Rating
- 4.8/5
- Reviews
- 12,972
- Age
- 13y ago
Newest
by launch date
Vitamatic Lactase Enzyme 9000 FCC 240 Tablets
- Price
- $105.91
- Rating
- 4.6/5
- Reviews
- 1,465
- Age
- 1y ago

Lactaid Fast Act Lactose Intolerance Relief Caplets with Lactase Enzyme 96 Count
- Price
- $122.47
- Rating
- 4.8/5
- Reviews
- 17,887
- Age
- 6y ago

Lactaid Fast Act Lactose Intolerance Relief Chewables with Natural Lactase Enzyme to Prevent Gas Bloating & Diarrhea Due to Lactose Sensitivity On-The-Go Vanilla Twist Flavor 32 x 1 ct
- Price
- $65.05
- Rating
- 4.8/5
- Reviews
- 12,972
- Age
- 7y ago

LactoJoy Lactase Pills I Powerful Lactase Enzymes for Lactose Intolerance I Ultra Pure Lactase for Improved Digestion I No Silicon Dioxide No Artificial Flavors No Sucralose I 100% Vegan I 80 Pieces
- Price
- $152.76
- Rating
- 4.6/5
- Reviews
- 4,756
- Age
- 10y ago

Kirkland Signature Fast Acting Lactase - 180 Caplets
- Price
- $134.83
- Rating
- 4.7/5
- Reviews
- 1,465
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Lactaid83%
- Vitamatic9%
- KIRKLAND4%
- LactoJoy3%
- Open — no brand owns it (0%)
Demand
Lactaid search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Lactaid
We read the reviews and the return reasons for every product selling here.
“Its very good item”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lactaid questions
Answered from the same tracked data.









