Skip to content

Lactaid

Fail

The top 5 brands take 100% of clicks, so Lactaid is a Fail.

Flapen Score
37
37 / 100
Ranks 354 of 371 Health niches · −14 vs the category median of 51
Market size
$101K/yr9K searches / yr
90-day growth
+10.8%search demand this quarter
Competition
93%top-5 click share · 4 brands · 18 sellers

Flapen Score

Lactaid against its category

The dotted line is the Health average. Past it, Lactaid is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lactaid market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Lactaid 9K times last year and spent an estimated $101K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
+10.8%
Conversion, latest week
9.9%
Market size, estimated
$101Ka year
Top search term
lactase enzyme5K searches a year

02 · Price

A sale here is worth $107.82.

Listings sell for $107.82 on average, from $65.05 to $152.76. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $107.82 that is $11K to $27K a year per listing.

Average price
$107.82above the $15 to $100 sweet spot
Price range
$65.05–$152.76
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$11K–$27K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

14% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #182 within Diet & Nutrition. It carries 9,915 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#182in Diet & Nutrition
Average rating
4.73 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
9,915per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Lactaid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

$0$15K$30K$45K$61K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Lactaid83%
  • Vitamatic9%
  • KIRKLAND4%
  • LactoJoy3%
  • Open — no brand owns it (0%)

Demand

Lactaid search demand

Weekly searches over the year. Pick a range.

250150May '26May '26May '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Lactaid

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “الجودة الشاملة”
0.1%of orders come back
“Its very good item”
A buyer, on “الجودة الشاملة”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Lactaid questions

Answered from the same tracked data.