Kinesiology Tape
MaybeProducts sell for $40.45 on average, inside the sweet spot. But shoppers spend only $90K a year here, so Kinesiology Tape is a Maybe.
- Flapen Score
- 62 / 100Top 12% of 371 Health niches · +11 vs the category median of 5162
- Market size
- $90K/yr29K searches / yr
- 90-day growth
- +11.3%search demand this quarter
- Competition
- 51%top-5 click share · 15 brands · 48 sellers
Flapen Score
Kinesiology Tape against its category
The dotted line is the Health average. Past it, Kinesiology Tape is stronger. Inside it, weaker.
Market
The Kinesiology Tape market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Kinesiology Tape 29K times last year and spent an estimated $90K. The top 5 brands take 76% of clicks. Demand peaks in Feb. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
7.7% of searches ended in a purchase last week.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- +11.3%
- Conversion, latest week
- 7.7%
- Market size, estimated
- $90Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- kinesiology tape24K searches a year
02 · Price
A sale here is worth $40.45.
Listings sell for $40.45 on average, from $10.24 to $60.13. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $40.45 that is $0 to $4K a year per listing.
- Average price
- $40.45inside the $15 to $100 sweet spot
- Price range
- $10.24–$60.13
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #25 within Medical Supplies & Equipment. It carries 573 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 17.9%
- Average rank
- #25in Medical Supplies & Equipment
- Average rating
- 4.06 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 573per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Kinesiology Tape products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kinesiology Tape Muscle Tape Therapeutic & Hypoallergenic Sports Strapping Tape Breathable and Waterproof Adhesive for Sports & Injury Recovery for Gym Fitness Running Tennis Swimming Football 5m
- Price
- $33.06
- Rating
- 3.9/5
- Reviews
- 68
- Age
- 4y ago
Ccy Kinesiology Tape Breathable and Waterproof Latex Free Physio Tape Sports Tape for Muscles & Joints Pain Relief and Injury Recovery(brown)
- Price
- $10.24
- Rating
- 3.2/5
- Reviews
- 129
- Age
- 5y ago
CareTick Kinesiology Sports Classic Tape Uncut Roll 5cm x 5m Waterproof Elastic Physio Tape for Pain Relief and Muscle and Joint Support Latex Free Athletic Tape (Beige Uncut)
- Price
- $48.42
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 3y ago
Kintex Kinesiology Tape Classic 5 cm x 5 m Physio Tape Elastic Waterproof 0 10130 blue 5cm x 5m
- Price
- $50.56
- Rating
- 4.2/5
- Reviews
- 3,490
- Age
- 13y ago
TheraBand Kinesiology Tape Waterproof Physio Tape for Pain Relief Muscle & Joint Support Standard Roll with XactStretch Application Indicators 2 X 10 Strips 20 Precut Strips Black/Gray
- Price
- $38.89
- Rating
- 4.5/5
- Reviews
- 1,863
- Age
- 11y ago
Trending
90-day click momentum
4 Rolls Waterproof Kinesiology Tape - Pro Support Elastic Free-Cut Athletic Tapes For Muscle Strain Relief & Joint Support Cotton Breathable Sports Tape With Elasticity Suitable For All Body Areas
- Price
- $50.54
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 11mo ago
CareTick Kinesiology Sports Classic Tape Precut Strips 5cm x 5m Waterproof Elastic Physio Tape for Pain Relief and Muscle and Joint Support Latex Free Athletic Tape (Beige Precut)
- Price
- $52.03
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 3y ago
MuscleFix Athletic Sports Kinesiology Tape | Tape for Injury Muscle Support Pain Relief Joint Support and Physiotherapy (5 m * 5 cm) (Green)
- Price
- $27.90
- Rating
- 4.1/5
- Reviews
- 79
- Age
- 1y ago
2 Rolls Athletic Tape Strong Adhesive Sports Tape No Sticky Residue Easy Tear Athletic Tapes & Wraps Bats Tennis Gymnastics & BoxingTape for Athletes Sports Wrist Ankle (Black)
- Price
- $37.51
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 1y ago
4 Rolls Kinesiology Tape Cotton Elastic Sports Tape for Muscle & Joint Pain Relief Breathable Waterproof Wrap Prevent Sprains Fitness Support (0.98 x 196.8In Black Blue Red Orange)
- Price
- $38.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago
Newest
by launch date
Vurtboly 4 Rolls Kinesiology Tape Waterproof Breathable Regular Original Cotton Athletic Tape Uncut Kinetic Sports Tape Elastic Muscle Tape Pain Relief Knee Tape for Exercise 2 inch x 16.4 Feet
- Price
- $52.04
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago
Adando Kinesiology Tape Precut 40 Strips: Elastic Cotton Athletic Tape - Waterproof K Tapes
- Price
- $45.65
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 8mo ago
4 Rolls Waterproof Kinesiology Tape - Pro Support Elastic Free-Cut Athletic Tapes For Muscle Strain Relief & Joint Support Cotton Breathable Sports Tape With Elasticity Suitable For All Body Areas
- Price
- $50.54
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 11mo ago
4 Rolls Kinesiology Tape Cotton Elastic Sports Tape for Muscle & Joint Pain Relief Breathable Waterproof Wrap Prevent Sprains Fitness Support (0.98 x 196.8In Black Blue Red Orange)
- Price
- $38.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago
2 Rolls Athletic Tape Strong Adhesive Sports Tape No Sticky Residue Easy Tear Athletic Tapes & Wraps Bats Tennis Gymnastics & BoxingTape for Athletes Sports Wrist Ankle (Black)
- Price
- $37.51
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
48
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
17%
- CareTick22%
- ELECDON14%
- Kintex14%
- Theraband14%
- Ccy13%
- Generic8%
- Open — no brand owns it (9 brands, 17%)
Demand
Kinesiology Tape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.7×
Reviews and returns
What reviews say buyers love and hate about Kinesiology Tape
We read the reviews and the return reasons for every product selling here.
“Not sticky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kinesiology Tape questions
Answered from the same tracked data.