Ibuprofen
FailThe top 5 brands take 100% of clicks, so Ibuprofen is a Fail.
- Flapen Score
- 45 / 100Ranks 275 of 371 Health niches · −6 vs the category median of 5145
- Market size
- $46K/yr28K searches / yr
- 90-day growth
- +10.4%search demand this quarter
- Competition
- 94%top-5 click share · 3 brands · 11 sellers
Flapen Score
Ibuprofen against its category
The dotted line is the Health average. Past it, Ibuprofen is stronger. Inside it, weaker.
Market
The Ibuprofen market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Ibuprofen 28K times last year and spent an estimated $46K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- +10.4%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $46Ka year
- Top search term
- advil12K searches a year
02 · Price
A sale here is worth $23.48.
Listings sell for $23.48 on average, from $14.22 to $38.68. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $23.48 that is $6K to $12K a year per listing.
- Average price
- $23.48inside the $15 to $100 sweet spot
- Price range
- $14.22–$38.68
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$12K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #173 within Medication & Remedies. It carries 19 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 86%
- Out of stock, average day
- 6.8%
- Average rank
- #173in Medication & Remedies
- Average rating
- 4.46 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 19per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Ibuprofen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ADVIL LIQUIGEL CAP 32S
- Price
- $19.92
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 1y ago

Brufen Rapid 400mg Softgels For Fast Pain Relief Pack of 20s
- Price
- $16.46
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 3y ago

ADVIL IBUPROFEN 200MG 50 TAB
- Price
- $18.74
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 1y ago

Advil Advanced Medicine for Pain 200mg Liqui-gels 80 Ea
- Price
- $30.87
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 13y ago

ADVIL COLD SINUS 20CAPS
- Price
- $14.22
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 1y ago
Trending
estimated 90-day click momentum
Panadol Ultra 20 Softgels | Double action pain relief | Paracetamol 500mg with Ibuprofen 200mg
- Price
- $25.45
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 5mo ago

Advil Advanced Medicine for Pain 200mg Liqui-gels 80 Ea
- Price
- $30.87
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 13y ago

Brufen Rapid 400mg Softgels For Fast Pain Relief Pack of 20s
- Price
- $16.46
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 3y ago

ADVIL LIQUIGEL CAP 32S
- Price
- $19.92
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 1y ago

ADVIL IBUPROFEN 200MG 50 TAB
- Price
- $18.74
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 1y ago
Newest
by launch date
Panadol Ultra 20 Softgels | Double action pain relief | Paracetamol 500mg with Ibuprofen 200mg
- Price
- $25.45
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 5mo ago

ADVIL LIQUIGEL CAP 32S
- Price
- $19.92
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 1y ago

ADVIL IBUPROFEN 200MG 50 TAB
- Price
- $18.74
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 1y ago

ADVIL COLD SINUS 20CAPS
- Price
- $14.22
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 1y ago

Brufen Rapid 400mg Softgels For Fast Pain Relief Pack of 20s
- Price
- $16.46
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
11
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- Advil76%
- Brufen21%
- Panadol3%
Demand
Ibuprofen search demand
Weekly searches over the year. Pick a range.
Search terms
Top Ibuprofen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- advil12K/yr
- ibuprofen9K/yr
- advil liquid gels4K/yr
- brufen3K/yr
Reviews and returns
What reviews say buyers love and hate about Ibuprofen
We read the reviews and the return reasons for every product selling here.
“Effective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ibuprofen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









