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Ibuprofen

Fail

The top 5 brands take 100% of clicks, so Ibuprofen is a Fail.

Flapen Score
45
45 / 100
Ranks 275 of 371 Health niches · −6 vs the category median of 51
Market size
$46K/yr28K searches / yr
90-day growth
+10.4%search demand this quarter
Competition
94%top-5 click share · 3 brands · 11 sellers

Flapen Score

Ibuprofen against its category

The dotted line is the Health average. Past it, Ibuprofen is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ibuprofen market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Ibuprofen 28K times last year and spent an estimated $46K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+10.4%
Conversion, latest week
7.0%
Market size, estimated
$46Ka year
Top search term
advil12K searches a year

02 · Price

A sale here is worth $23.48.

Listings sell for $23.48 on average, from $14.22 to $38.68. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $23.48 that is $6K to $12K a year per listing.

Average price
$23.48inside the $15 to $100 sweet spot
Price range
$14.22–$38.68
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #173 within Medication & Remedies. It carries 19 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
86%
Out of stock, average day
6.8%
Average rank
#173in Medication & Remedies
Average rating
4.46 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
19per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Ibuprofen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

$0$5K$9K$14K$19K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Advil76%
  • Brufen21%
  • Panadol3%

Demand

Ibuprofen search demand

Weekly searches over the year. Pick a range.

700500Spike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Ibuprofen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • advil12K/yr
  • ibuprofen9K/yr
  • advil liquid gels4K/yr
  • brufen3K/yr

Reviews and returns

What reviews say buyers love and hate about Ibuprofen

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “كفاءة”
<0.1%of orders come back, a rate Amazon rounds to zero
“Effective”
A buyer, on “كفاءة”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Ibuprofen questions

Answered from the same tracked data.