folic acid
Skip itA concentrated shelf (top 5 take 73% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$56.98avg listing price — sweet spot $15–$100
Price range
Good$26.69–$130.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Good1,497.31avg incumbent reviews — the moat a new listing must climb
Market size
Okay$128K$128K/yr · 46K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Arab Emirates niche tracking, folic acid is a $128K/yr Amazon United Arab Emirates market (46K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
folic acid market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $142K–$171K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #451
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 77%
- Out of stock
- 5.9%
- Avg brand age
- 84 months
- Avg seller age
- 78 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 flat
Sellers
30
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
20%
- Nature's Bounty34%
- Pregnacare14%
- Seeking Health9%
- Folio8%
- Puritan's Pride8%
- Oladole Natural7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top folic acid search terms
- folic acid30K/yr
- folic acid for women before pregnancy11K/yr
- folic acid 400 mcg4K/yr
Top folic acid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Bounty FOLIC ACID400 MCG. TABS.
Nature's Bounty$27.564.5★55 rev

Vitabiotics Pregnacare Conception Tablets | Fertility & Reproduction Support with Zinc & Folic Acid & Inositol & Vitamin D & B12 & L-Arginine for Trying for a Baby | 30 Tablets
Pregnacare$54.294.4★8,190 rev

Seeking Health Folinic Acid - Methyl Free - Folinic Acid Supplement Supports Heart Health - Metabolically Active Alternative to Folate - 1360 mcg 60 Lozenges
Seeking Health$103.454.7★701 rev

Folio 1 Basic Preconception & Pregnancy Supplement Folate Iodine & Essential Vitamins Supports Early Pregnancy & Fetal Development 90 Mini Tablets
Folio$39.024.8★8,557 rev

Puritans Pride Folate Folic Acid 400 mcg 250 Tablets
Puritan's Pride$37.974.5★30 rev
Newest
by launch date
Folio 1 Basic Preconception & Pregnancy Supplement Folate Iodine & Essential Vitamins Supports Early Pregnancy & Fetal Development 90 Mini Tablets
Folio$39.028,557 rev

Folfar Iron 45 mg + Folic Acid 100 mcg with Spinach Extract 120 Veg Capsules | Advanced Formula for Blood Health Energy & Immune Support | Boost Red Blood Cell Formation| Ideal for Prenatal Care
FOLFAR$28.0525 rev

Oladole Natural Folic Acid (Vitamin B9) Supplement Folate 1000mcg 120 Tablets for General Well-being | Helps In Calcium Absorption Improves Nerves Function | Reduce Risk of Osteoporosis
Oladole Natural$26.6955 rev

Ambrosial Vitamin B12 1000 mcg + 500 mcg Folic Acid | 1500 mcg | Folic Acid | Reduction of Tiredness & Fatigue | B12 Supplement | Immune System Energy & Brain Support (Pack of 1-60 Capsules)
AMBROSIAL$44.62329 rev

Vitabiotics Pregnacare Max | Maximum Pregnancy Support with Omega-3 DHA Folic Acid Calcium L-Methylfolate & Vitamin D & Supports Baby Brain & Eye Development | 56 Tablets + 28 Capsules
Vitabiotics$79.6930 rev
Trending
90-day click momentum
SOLGAR - FOLIC ACID 400 MCG TAB 250S:1081
Solgar$75.734.6★

Folio 1 Basic Preconception & Pregnancy Supplement Folate Iodine & Essential Vitamins Supports Early Pregnancy & Fetal Development 90 Mini Tablets
Folio$39.024.8★

Vitabiotics Pregnacare Max | Maximum Pregnancy Support with Omega-3 DHA Folic Acid Calcium L-Methylfolate & Vitamin D & Supports Baby Brain & Eye Development | 56 Tablets + 28 Capsules
Vitabiotics$79.694.7★

Seeking Health Folinic Acid - Methyl Free - Folinic Acid Supplement Supports Heart Health - Metabolically Active Alternative to Folate - 1360 mcg 60 Lozenges
Seeking Health$103.454.7★

Pink Stork Liquid Folate Drops | 5-MTHF Sublingual Methylfolate Supplement | Vitamin B9 | Folic Acid Alternative for Women | Lemon Peels Vitamin C | Prenatal Vitamins for Women | Vegan 60 ml
Pink Stork$130.854.5★
What buyers say about folic acid
What buyers praise and complain about, mined from review topics.What buyers love
“Great product”
“not expensive”
“no side effects”
“Very good and easy on the stomach”
“Its sold as a natural, halal-certified, third-party tested supplement with no gluten, GMO, gelatin, or artificial ingredients”
“Its very important Folic acid. vitamin B9”
“It has a complete and well-balanced formula”
“it is really good especially this is my Iron supplement”
“.overall their products are effective”
“natural”
What buyers complain about
“Bad smell and aftertaste”
“Bad smell and aftertaste”
“but you have to take 3 per day for the required dose, also it tastes and smells terrible”
Common questions
- Is folic acid profitable to sell on Amazon United Arab Emirates?
- The niche generates $128K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the folic acid niche?
- 13 brands and 30 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in folic acid?
- Top complaints mined from reviews: يشم, الذوق العام, الجرعة. The return rate is 0.2%.
- When does demand for folic acid peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the folic acid niche?
- Listings span $26.69–$130.85; the average listing price is $56.98 (sweet spot $15–$100). The average incumbent carries 1,497 reviews — the moat a new listing must climb.