Flushable Toilet Wipes
MaybeReturns run at only 0.2% of orders. But shoppers spend only $106K a year here, so Flushable Toilet Wipes is a Maybe.
- Flapen Score
- 51 / 100Ranks 169 of 371 Health niches · on the category median51
- Market size
- $106K/yr20K searches / yr
- 90-day growth
- +15.5%search demand this quarter
- Competition
- 61%top-5 click share · 14 brands · 40 sellers
Flapen Score
Flushable Toilet Wipes against its category
The dotted line is the Health average. Past it, Flushable Toilet Wipes is stronger. Inside it, weaker.
Market
The Flushable Toilet Wipes market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Flushable Toilet Wipes 20K times last year and spent an estimated $106K. The top 5 brands take 75% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
8.6% of searches ended in a purchase last week.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- +15.5%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $106Ka year
- Peak month
- December4.6× the quietest month
- Top search term
- flushable toilet wipes8K searches a year
02 · Price
A sale here is worth $61.25.
Listings sell for $61.25 on average, from $15.40 to $209.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $61.25 that is $6K to $15K a year per listing.
- Average price
- $61.25inside the $15 to $100 sweet spot
- Price range
- $15.40–$209.42
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$15K
- Returns
- 0.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
52% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #87 within Home Care & Cleaning. It carries 2,791 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 95%
- Out of stock, average day
- 20.1%
- Average rank
- #87in Home Care & Cleaning
- Average rating
- 4.59 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,791per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Flushable Toilet Wipes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
McMola Flushable Wipes for Adults - 160 Counts (2 Packs) Soft & Thick Moist Toilet Paper with Aloe Vera Vitamin E & Chamomile Biodegradable Septic Safe Personal Cleansing Wipes for Travel & Home
- Price
- $20.05
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 3y ago
KOYIS Flushable Toilet Wipes Personal Cleansing Moist Wipes Made From Plant-Based Fibers Unscented 100% Purified Water Private Area Cleaning Wet Wipes (60 Count-4 Pack-)
- Price
- $38.39
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 1y ago
McMola Flushable Wipes for Adults - 160 Counts (2 Packs) Soft & Thick Moist Toilet Paper with Aloe Vera Vitamin E & Chamomile Biodegradable Septic Safe Personal Cleansing Wipes for Travel & Home
- Price
- $16.69
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 1y ago
KOYIS Wet Toilet Paper Flushable Butt Wipes Virgin Pulp And Plant Eextracts Moist Wipes Septic & Sewer Safe-Gentle And No Additives (60 Count X4)
- Price
- $37.99
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 1y ago
Cottonelle GentlePlus Flushable Wet Wipes with Aloe & Vitamin E 4 Flip-Top Packs 42 Wipes Per Pack (168 Total Wipes) Packaging May Vary
- Price
- $68.95
- Rating
- 4.7/5
- Reviews
- 5,639
- Age
- 5y ago
Trending
90-day click momentum
Flushable Toilet Wipes Fragrance Free Adult Wet Wipes Septic Safe Hypoallergenic Plant Based Fibers Extra Soft Wipes 48 Count (5 Pack)
- Price
- $97.78
- Rating
- 4.5/5
- Reviews
- 3
- Age
- 2mo ago
Wet Wipes Individually Wrapped On-The-Go Flushable Wet Wipes Extra-Large Wipes with Aloe Hypoallergenic & Unscented for Adults Body Hand Face Cleaning Travel Bathroom Toilet Use
- Price
- $39.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
McMola Flushable Wipes for Adults - 160 Counts (2 Packs) Soft & Thick Moist Toilet Paper with Aloe Vera Vitamin E & Chamomile Biodegradable Septic Safe Personal Cleansing Wipes for Travel & Home
- Price
- $16.69
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 1y ago
Waytiffer Individually Wrapped Wet Wipes 60 Pack Travel Essentials Flushable Wipes with Aloe Hypoallergenic Unscented Extra-Large Wipes for Hand Face Body Cleaning Travel Bathroom Toilet Use
- Price
- $40.08
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
Andrex Fresh & Sensitive Hygiene Wipes 12 Pack; Moist Toilet Paper Hypoallergenic and Fragrance Free Wet Wipes for Sensitive Skin Flushable 30 Sheets (12 Pack)
- Price
- $73.86
- Rating
- 4.8/5
- Reviews
- 2,202
- Age
- 8mo ago
Newest
by launch dateFlushable Toilet Wipes Fragrance Free Adult Wet Wipes Septic Safe Hypoallergenic Plant Based Fibers Extra Soft Wipes 48 Count (5 Pack)
- Price
- $97.78
- Rating
- 4.5/5
- Reviews
- 3
- Age
- 2mo ago
Wet Wipes Individually Wrapped On-The-Go Flushable Wet Wipes Extra-Large Wipes with Aloe Hypoallergenic & Unscented for Adults Body Hand Face Cleaning Travel Bathroom Toilet Use
- Price
- $39.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Waytiffer Individually Wrapped Wet Wipes 60 Pack Travel Essentials Flushable Wipes with Aloe Hypoallergenic Unscented Extra-Large Wipes for Hand Face Body Cleaning Travel Bathroom Toilet Use
- Price
- $40.08
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
Andrex Fresh & Sensitive Hygiene Wipes 12 Pack; Moist Toilet Paper Hypoallergenic and Fragrance Free Wet Wipes for Sensitive Skin Flushable 30 Sheets (12 Pack)
- Price
- $73.86
- Rating
- 4.8/5
- Reviews
- 2,202
- Age
- 8mo ago
McMola Flushable Wipes for Adults - 160 Counts (2 Packs) Soft & Thick Moist Toilet Paper with Aloe Vera Vitamin E & Chamomile Biodegradable Septic Safe Personal Cleansing Wipes for Travel & Home
- Price
- $16.69
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
40
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
19%
- McMola31%
- KOYIS17%
- Generic10%
- Andrex9%
- Cottonelle8%
- KIRKLAND5%
Demand
Flushable Toilet Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 4.6×
Search terms
Top Flushable Toilet Wipes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flushable toilet wipes8K/yr
- flushable wipes5K/yr
- toilet wipes4K/yr
- wet toilet paper4K/yr
Reviews and returns
What reviews say buyers love and hate about Flushable Toilet Wipes
We read the reviews and the return reasons for every product selling here.
“Size bit too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flushable Toilet Wipes questions
Answered from the same tracked data.