flushable toilet wipes
Worth a lookShows low returns (0.2%), but a small market ($106K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$61.25avg listing price — sweet spot $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Growth
Okay+15.5%90-day search growth — must beat 0% to launch
Price range
Okay$15.40–$209.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,790.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$106K$106K/yr · 20K searches
According to Flapen's Amazon United Arab Emirates niche tracking, flushable toilet wipes is a $106K/yr Amazon United Arab Emirates market (20K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
flushable toilet wipes market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $184K–$245K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 52%
- Out of stock
- 20.1%
- Avg brand age
- 46 months
- Avg seller age
- 76 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
40
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
19%
- McMola31%
- KOYIS17%
- Generic10%
- Andrex9%
- Cottonelle8%
- KIRKLAND5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 4.6×
Top flushable toilet wipes search terms
- flushable toilet wipes8K/yr
- flushable wipes5K/yr
- toilet wipes4K/yr
- wet toilet paper4K/yr
Top flushable toilet wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
McMola Flushable Wipes for Adults - 160 Counts (2 Packs) Soft & Thick Moist Toilet Paper with Aloe Vera Vitamin E & Chamomile Biodegradable Septic Safe Personal Cleansing Wipes for Travel & Home
McMola$20.054.4★117 rev
KOYIS Flushable Toilet Wipes Personal Cleansing Moist Wipes Made From Plant-Based Fibers Unscented 100% Purified Water Private Area Cleaning Wet Wipes (60 Count-4 Pack-)
KOYIS$38.394.8★18 rev
McMola Flushable Wipes for Adults - 160 Counts (2 Packs) Soft & Thick Moist Toilet Paper with Aloe Vera Vitamin E & Chamomile Biodegradable Septic Safe Personal Cleansing Wipes for Travel & Home
McMola$16.694.6★4 rev
KOYIS Wet Toilet Paper Flushable Butt Wipes Virgin Pulp And Plant Eextracts Moist Wipes Septic & Sewer Safe-Gentle And No Additives (60 Count X4)
Generic$37.994.7★28 rev
Cottonelle GentlePlus Flushable Wet Wipes with Aloe & Vitamin E 4 Flip-Top Packs 42 Wipes Per Pack (168 Total Wipes) Packaging May Vary
Cottonelle$68.954.7★5,639 rev
Newest
by launch date
Flushable Toilet Wipes Fragrance Free Adult Wet Wipes Septic Safe Hypoallergenic Plant Based Fibers Extra Soft Wipes 48 Count (5 Pack)
Generic$97.783 rev
Wet Wipes Individually Wrapped On-The-Go Flushable Wet Wipes Extra-Large Wipes with Aloe Hypoallergenic & Unscented for Adults Body Hand Face Cleaning Travel Bathroom Toilet Use
Gzwosux$39.460 rev
Waytiffer Individually Wrapped Wet Wipes 60 Pack Travel Essentials Flushable Wipes with Aloe Hypoallergenic Unscented Extra-Large Wipes for Hand Face Body Cleaning Travel Bathroom Toilet Use
Waytiffer$40.081 rev
Andrex Fresh & Sensitive Hygiene Wipes 12 Pack; Moist Toilet Paper Hypoallergenic and Fragrance Free Wet Wipes for Sensitive Skin Flushable 30 Sheets (12 Pack)
Andrex$73.862,202 rev
McMola Flushable Wipes for Adults - 160 Counts (2 Packs) Soft & Thick Moist Toilet Paper with Aloe Vera Vitamin E & Chamomile Biodegradable Septic Safe Personal Cleansing Wipes for Travel & Home
McMola$16.694 rev
Trending
90-day click momentumFlushable Toilet Wipes Fragrance Free Adult Wet Wipes Septic Safe Hypoallergenic Plant Based Fibers Extra Soft Wipes 48 Count (5 Pack)
Generic$97.784.5★
Wet Wipes Individually Wrapped On-The-Go Flushable Wet Wipes Extra-Large Wipes with Aloe Hypoallergenic & Unscented for Adults Body Hand Face Cleaning Travel Bathroom Toilet Use
Gzwosux$39.460.0★
McMola Flushable Wipes for Adults - 160 Counts (2 Packs) Soft & Thick Moist Toilet Paper with Aloe Vera Vitamin E & Chamomile Biodegradable Septic Safe Personal Cleansing Wipes for Travel & Home
McMola$16.694.6★
Waytiffer Individually Wrapped Wet Wipes 60 Pack Travel Essentials Flushable Wipes with Aloe Hypoallergenic Unscented Extra-Large Wipes for Hand Face Body Cleaning Travel Bathroom Toilet Use
Waytiffer$40.085.0★
Andrex Fresh & Sensitive Hygiene Wipes 12 Pack; Moist Toilet Paper Hypoallergenic and Fragrance Free Wet Wipes for Sensitive Skin Flushable 30 Sheets (12 Pack)
Andrex$73.864.8★
What buyers say about flushable toilet wipes
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“good price”
“works exactly as expected”
“Soft on the skin, durable, and provides a refreshing clean”
“Good thickness”
“Very convenient to use”
What buyers complain about
“Size bit too small”
Top return reasons
Common questions
- Is flushable toilet wipes profitable to sell on Amazon United Arab Emirates?
- The niche generates $106K/yr across 21 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +15.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the flushable toilet wipes niche?
- 14 brands and 40 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in flushable toilet wipes?
- Top complaints mined from reviews: الحجم الكلي. The return rate is 0.2%.
- When does demand for flushable toilet wipes peak?
- Demand peaks in Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the flushable toilet wipes niche?
- Listings span $15.40–$209.42; the average listing price is $61.25 (sweet spot $15–$100). The average incumbent carries 2,791 reviews — the moat a new listing must climb.