Fluoride Free Toothpaste
MaybeReturns run at only 0.3% of orders. But the average product has 9,342 reviews to catch up to, so Fluoride Free Toothpaste is a Maybe.
- Flapen Score
- 61 / 100Top 13% of 371 Health niches · +10 vs the category median of 5161
- Market size
- $114K/yr44K searches / yr
- 90-day growth
- +11.2%search demand this quarter
- Competition
- 40%top-5 click share · 20 brands · 101 sellers
Flapen Score
Fluoride Free Toothpaste against its category
The dotted line is the Health average. Past it, Fluoride Free Toothpaste is stronger. Inside it, weaker.
Market
The Fluoride Free Toothpaste market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Fluoride Free Toothpaste 44K times last year and spent an estimated $114K. The top 5 brands take 66% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
7.7% of searches ended in a purchase last week.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- +11.2%
- Conversion, latest week
- 7.7%
- Market size, estimated
- $114Ka year
- Peak month
- May2.0× the quietest month
- Top search term
- fluoride free toothpaste14K searches a year
02 · Price
A sale here is worth $33.61.
Listings sell for $33.61 on average, from $9.11 to $78.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $33.61 that is $3K to $8K a year per listing.
- Average price
- $33.61inside the $15 to $100 sweet spot
- Price range
- $9.11–$78.58
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 0.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
46% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #314 within Dental Care. It carries 9,342 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 95%
- Out of stock, average day
- 1.2%
- Average rank
- #314in Dental Care
- Average rating
- 4.43 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 9,342per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 2 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Fluoride Free Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Urtekram Fluoride-Free Fresh Mint Whitening Toothpaste 75ml | 100% Organic & Vegan Natural Toothpaste | Gentle Whitening Fresh Breath & Effective Oral Care | No SLS No Artificial Additives
- Price
- $22.88
- Rating
- 4.4/5
- Reviews
- 1,053
- Age
- 7y ago

hello Epic Whitening Charcoal Fluoride Free Toothpaste Activated Charcoal Toothpaste with Coconut Oil Whitens Teeth Naturally SLS Free Fresh Mint 4.0 Oz Tube
- Price
- $36.18
- Rating
- 4.5/5
- Reviews
- 55,861
- Age
- 8y ago

Toms of Maine Natural Toothpaste Fluoride-Free Antiplaque & Whitening Peppermint 5.5 oz. 2-Pack
- Price
- $48.56
- Rating
- 4.6/5
- Reviews
- 46,138
- Age
- 15y ago

Boka Fluoride Free Nano Hydroxyapatite Toothpaste - Adult & Kids - Appropriate for Sensitive Teeth - No Sulfates & Parabens - Natural Flavors & Vegan - Mild Ela Mint (113g) 1pk
- Price
- $66.53
- Rating
- 4.5/5
- Reviews
- 37,394
- Age
- 6y ago

MySmile Fluoride Free Toothpaste Nano Hydroxyapatite for Sensitive Teeth Strengthens Enamel Supports Remineralization & Bright Teeth Freshens Breath for Adults SLS Free Natural Misty Mint 120g
- Price
- $66.35
- Rating
- 4.5/5
- Reviews
- 593
- Age
- 11mo ago
Trending
90-day click momentum
VECTO Herbal Toothpaste Fresh Breath Anti-Plaque- 100 g Natural Chiang Rai Tea Fluoride Free Low Foam Cleaner for Odour Control Plaque Sensitive Teeth
- Price
- $29.99
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 1y ago

Hello Oral Care Naturally Whitening Fluoride Toothpaste Vegan & SLS Free Farm Grown Mint with Tea Tree Oil Coconut Oil 4.7 Ounce
- Price
- $49.95
- Rating
- 4.5/5
- Reviews
- 55,861
- Age
- 7y ago

MySmile Fluoride Free Toothpaste Nano Hydroxyapatite for Sensitive Teeth Strengthens Enamel Supports Remineralization & Bright Teeth Freshens Breath for Adults SLS Free Natural Misty Mint 120g
- Price
- $66.35
- Rating
- 4.5/5
- Reviews
- 593
- Age
- 11mo ago

Bentodent Toothpaste | Natural Fluoride Free Foam Free & SLS Free (100g (pack of 2) Clovomint)
- Price
- $19.17
- Rating
- 4.3/5
- Reviews
- 166
- Age
- 2y ago

Curaprox Enzycal 1450 Toothpaste 1450 ppm Fluoride SLS Free Toothpaste for Plaque and Cavity Protection Low Abrasion Enamel Safe Formula Mild Mint Swiss Premium Dental Care for Dry Mouth
- Price
- $32.27
- Rating
- 4.6/5
- Reviews
- 1,044
- Age
- 7y ago
Newest
by launch date
MySmile Fluoride Free Toothpaste Nano Hydroxyapatite for Sensitive Teeth Strengthens Enamel Supports Remineralization & Bright Teeth Freshens Breath for Adults SLS Free Natural Misty Mint 120g
- Price
- $66.35
- Rating
- 4.5/5
- Reviews
- 593
- Age
- 11mo ago

VECTO Herbal Toothpaste Fresh Breath Anti-Plaque- 100 g Natural Chiang Rai Tea Fluoride Free Low Foam Cleaner for Odour Control Plaque Sensitive Teeth
- Price
- $29.99
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 1y ago

Herbodent Natural Toothpaste - 100g Pack of 1 | Less Foaming Works Amazing | SLS Free | Fluoride Free | Herbal Toothpaste with Neem Clove & More Herbs
- Price
- $22.70
- Rating
- 3.9/5
- Reviews
- 67
- Age
- 1y ago

Meraki Halal Natural Toothpaste with Miswak & Black Seed Oil 120 Gram Antibacterial Fluoride-Free Natural Oral Care
- Price
- $18.09
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 1y ago

Boka Fluoride Free Toothpaste - Nano Hydroxyapatite Remineralizing Sensitive Teeth Whitening - Dentist Recommended for Adult Kids Oral Care - Refresh Mint Flavor 4 Fl Oz 1Pk
- Price
- $62.66
- Rating
- 4.4/5
- Reviews
- 9,227
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
20 falling
Sellers
101
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
40%
Top 20: 80%
Open market
29%
- hello25%
- URTEKRAM19%
- Tom's of Maine8%
- Boka7%
- BENTODENT TOOTHPASTE6%
- Curaprox5%
Demand
Fluoride Free Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.0×
Search terms
Top Fluoride Free Toothpaste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fluoride free toothpaste14K/yr
- hello toothpaste5K/yr
- hello6K/yr
- toothpaste fluoride free6K/yr
- sls free toothpaste4K/yr
- organic toothpaste5K/yr
- natural toothpaste4K/yr
Reviews and returns
What reviews say buyers love and hate about Fluoride Free Toothpaste
We read the reviews and the return reasons for every product selling here.
“Made my mouth smells bad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fluoride Free Toothpaste questions
Answered from the same tracked data.









