Skip to content

Fluoride Free Toothpaste

Maybe

Returns run at only 0.3% of orders. But the average product has 9,342 reviews to catch up to, so Fluoride Free Toothpaste is a Maybe.

Flapen Score
61
61 / 100
Top 13% of 371 Health niches · +10 vs the category median of 51
Market size
$114K/yr44K searches / yr
90-day growth
+11.2%search demand this quarter
Competition
40%top-5 click share · 20 brands · 101 sellers

Flapen Score

Fluoride Free Toothpaste against its category

The dotted line is the Health average. Past it, Fluoride Free Toothpaste is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fluoride Free Toothpaste market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Fluoride Free Toothpaste 44K times last year and spent an estimated $114K. The top 5 brands take 66% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+11.2%
Conversion, latest week
7.7%
Market size, estimated
$114Ka year
Peak month
May2.0× the quietest month
Top search term
fluoride free toothpaste14K searches a year

02 · Price

A sale here is worth $33.61.

Listings sell for $33.61 on average, from $9.11 to $78.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $33.61 that is $3K to $8K a year per listing.

Average price
$33.61inside the $15 to $100 sweet spot
Price range
$9.11–$78.58
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #314 within Dental Care. It carries 9,342 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
95%
Out of stock, average day
1.2%
Average rank
#314in Dental Care
Average rating
4.43 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
9,342per listing
Listings tracked
39

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
69 months

Products

Top Fluoride Free Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

$0$5K$9K$14K$18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

101

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

40%

Top 20: 80%

Open market

29%

  • hello25%
  • URTEKRAM19%
  • Tom's of Maine8%
  • Boka7%
  • BENTODENT TOOTHPASTE6%
  • Curaprox5%

Demand

Fluoride Free Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.0×

Search terms

Top Fluoride Free Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fluoride free toothpaste14K/yr
  • hello toothpaste5K/yr
  • hello6K/yr
  • toothpaste fluoride free6K/yr
  • sls free toothpaste4K/yr
  • organic toothpaste5K/yr
  • natural toothpaste4K/yr

Reviews and returns

What reviews say buyers love and hate about Fluoride Free Toothpaste

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “يشم”
0.3%of orders come back
“Made my mouth smells bad”
A buyer, on “يشم”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fluoride Free Toothpaste questions

Answered from the same tracked data.