Floss
MaybeAn estimated 0.5% of orders come back. But the average product has 8,745 reviews to catch up to, so Floss is a Maybe.
- Flapen Score
- 62 / 100Top 12% of 371 Health niches · +11 vs the category median of 5162
- Market size
- $555K/yr223K searches / yr
- 90-day growth
- +11.9%search demand this quarter
- Competition
- 53%top-5 click share · 15 brands · 97 sellers
Flapen Score
Floss against its category
The dotted line is the Health average. Past it, Floss is stronger. Inside it, weaker.
Market
The Floss market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Floss 223K times last year and spent an estimated $555K. The top 5 brands take 76% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 12.5% of those searches ended in a purchase.
Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $555K a year.
- Searches, last 12 months
- 223K
- Growth, 90 days vs prior 90
- +11.9%
- Conversion, latest week
- 12.5%
- Market size, estimated
- $555Ka year
- Peak month
- June1.3× the quietest month
- Top search term
- floss61K searches a year
02 · Price
A sale here is worth $19.90.
Listings sell for $19.90 on average, from $5.34 to $75.17. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $19.90 that is $30K to $40K a year per listing.
- Average price
- $19.90inside the $15 to $100 sweet spot
- Price range
- $5.34–$75.17
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $30K–$40K
- Returns
- 0.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #39 within Dental Care. It carries 8,745 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #39in Dental Care
- Average rating
- 4.46 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 8,745per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Floss products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Oral-B Essential Floss Waxed Mint 50m
- Price
- $8.40
- Rating
- 4.5/5
- Reviews
- 2,803
- Age
- 7y ago

Y-Kelin Dental floss-100 pcs dental floss toothpick teeth stick tooth picks floss picks teeth cleaning
- Price
- $13.29
- Rating
- 4.5/5
- Reviews
- 12,474
- Age
- 5y ago

Oral-B Satin Tape Dental Floss Mint 25m
- Price
- $11.60
- Rating
- 4.5/5
- Reviews
- 1,706
- Age
- 13y ago

Oral-B Satin Floss Mint 25m
- Price
- $11.51
- Rating
- 4.5/5
- Reviews
- 681
- Age
- 10y ago

Jordan 3in1 Dental Flossers 36pcs
- Price
- $8.18
- Rating
- 4.4/5
- Reviews
- 441
- Age
- 9y ago
Trending
estimated 90-day click momentum
Unflavored Dental Floss Picks 300 Count Travel Tooth Picks Flossers Sticks for Teeth car Work Office Family Hotel Restaurant use Portable Floss Dispenser
- Price
- $35.82
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 9mo ago

VICJIA Tooth Floss Picks Unflavored Dental Floss for teeth Tooth Picks Flossers 200 Count Floss Sticks for car home tooth pick small
- Price
- $28.14
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 2y ago

PESCADOR Dental Floss Teeth Plastic Flosser Toothpicks Stick Oral Care Cleaning Tool Tooth Flossers for Plaque Removal and Oral Hygiene Compact and Convenient for Travel or Daily Use (50 COUNT)
- Price
- $5.35
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 2y ago

Oral-B Dental Floss for Braces Super Floss Pre-Cut Strands Mint 50 Count Pack of 2
- Price
- $41.43
- Rating
- 4.6/5
- Reviews
- 27,478
- Age
- 8y ago

Reva Anti-Caries Twin-Line Dental Floss Picks - 200 Count (Pack of 1) Fresh Lime Flavour Toothpicks Teeth Cleaning Sticks
- Price
- $21.20
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 1y ago
Newest
by launch date
Unflavored Dental Floss Picks 300 Count Travel Tooth Picks Flossers Sticks for Teeth car Work Office Family Hotel Restaurant use Portable Floss Dispenser
- Price
- $35.82
- Rating
- 4.5/5
- Reviews
- 151
- Age
- 9mo ago

Reva Anti-Caries Twin-Line Dental Floss Picks - 200 Count (Pack of 1) Fresh Lime Flavour Toothpicks Teeth Cleaning Sticks
- Price
- $21.20
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 1y ago

Oradent Eco Bamboo Floss Picks 50s | Mint Flavored Thread | Wont Break or Shred | Biodegradable Handle | Made from Natural Materials
- Price
- $8.92
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 1y ago

COSLUS Professional C20 Water Flosser For Teeth Braces Gums Care Cordless Oral Irrigator Deep Cleaning Rechargeable Waterproof BPA-Free Portable Home and Travel White
- Price
- $75.17
- Rating
- 4.3/5
- Reviews
- 40,149
- Age
- 1y ago

COSLUS C30 Water Flosser for Teeth Braces Gums Care - Portable Oral Irrigator with 3 Modes & 8 DIY Levels for Multiple Users Cordless for Travel 300ML BPA-Free Home Use White
- Price
- $70.06
- Rating
- 4.2/5
- Reviews
- 14,611
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
97
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 96%
Open market
19%
- Oral-B41%
- Y-Kelin17%
- Enfresh7%
- PESCADOR6%
- Jordan*6%
- COSLUS5%
Demand
Floss search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Floss search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- floss61K/yr
- dental floss55K/yr
- flosser for teeth38K/yr
- tooth floss14K/yr
- oral b floss12K/yr
- خيط اسنان13K/yr
- teeth floss12K/yr
- dental6K/yr
- tooth pic floss4K/yr
- floss picks3K/yr
Reviews and returns
What reviews say buyers love and hate about Floss
We read the reviews and the return reasons for every product selling here.
“Stopped working after 2 weeks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Floss questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









