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Floss

Maybe

Returns run at only 0.5% of orders. But the average product has 8,745 reviews to catch up to, so Floss is a Maybe.

Flapen Score
62
62 / 100
Top 12% of 371 Health niches · +11 vs the category median of 51
Market size
$555K/yr223K searches / yr
90-day growth
+11.9%search demand this quarter
Competition
53%top-5 click share · 15 brands · 97 sellers

Flapen Score

Floss against its category

The dotted line is the Health average. Past it, Floss is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Floss market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Floss 223K times last year and spent an estimated $555K. The top 5 brands take 76% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

12.5% of searches ended in a purchase last week.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $555K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
12.5%
Market size, estimated
$555Ka year
Peak month
June1.3× the quietest month
Top search term
floss61K searches a year

02 · Price

A sale here is worth $19.90.

Listings sell for $19.90 on average, from $5.34 to $75.17. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $19.90 that is $30K to $40K a year per listing.

Average price
$19.90inside the $15 to $100 sweet spot
Price range
$5.34–$75.17
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$30K–$40K
Returns
0.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #39 within Dental Care. It carries 8,745 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#39in Dental Care
Average rating
4.46 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
8,745per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Floss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$56K$111K$167K$222K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

97

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

19%

  • Oral-B41%
  • Y-Kelin17%
  • Enfresh7%
  • PESCADOR6%
  • Jordan*6%
  • COSLUS5%

Demand

Floss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Floss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floss61K/yr
  • dental floss55K/yr
  • flosser for teeth38K/yr
  • tooth floss14K/yr
  • oral b floss12K/yr
  • خيط اسنان13K/yr
  • teeth floss12K/yr
  • dental6K/yr
  • tooth pic floss4K/yr
  • floss picks3K/yr

Reviews and returns

What reviews say buyers love and hate about Floss

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “الجودة الشاملة”
28%of negative reviews mention “متانة”
0.5%of orders come back
“Stopped working after 2 weeks”
A buyer, on “متانة”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Floss questions

Answered from the same tracked data.