Fidget Toys
MaybeThe products selling today average only 3.9★. But buyers convert on only 1.5% of searches, so Fidget Toys is a Maybe.
- Flapen Score
- 61 / 100Top 13% of 371 Health niches · +10 vs the category median of 5161
- Market size
- $167K/yr283K searches / yr
- 90-day growth
- -1.1%search demand this quarter
- Competition
- 41%top-5 click share · 35 brands · 122 sellers
Flapen Score
Fidget Toys against its category
The dotted line is the Health average. Past it, Fidget Toys is stronger. Inside it, weaker.
Market
The Fidget Toys market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Fidget Toys 283K times last year and spent an estimated $167K. The top 5 brands take 42% of clicks. Demand peaks in May. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $167K a year.
- Searches, last 12 months
- 283K
- Growth, 90 days vs prior 90
- -1.1%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $167Ka year
- Peak month
- May1.9× the quietest month
- Top search term
- fidget toys133K searches a year
02 · Price
A sale here is worth $38.92.
Listings sell for $38.92 on average, from $5.57 to $110.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $38.92 that is $0 to $4K a year per listing.
- Average price
- $38.92inside the $15 to $100 sweet spot
- Price range
- $5.57–$110.23
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #65 within Medication & Remedies. It carries 1,116 reviews at 3.85 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 19.5%
- Average rank
- #65in Medication & Remedies
- Average rating
- 3.85 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,116per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 2 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Fidget Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hapitoys Sensory Toys Set 55 Pack Stress Relief Fidget Hand Toys for Adults and Kids Sensory Fidget and Squeeze Widget for Relaxing Therapy
- Price
- $61.04
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 1y ago
Fidget Spinner Toys Cube Adults Easter Basket Stuffers for Teens Metal EDC Cool Desk Gadgets Office Toys Small Anxiety Figette Sensory Toy ADHD Tool Fingears Figet Stress Valentine Gift for Boys
- Price
- $22.94
- Rating
- 4.4/5
- Reviews
- 2,108
- Age
- 3y ago
Finger Rock Magnetic Rings Fidget Toy Set Idea ADHD Fidget Toys Adult Fidget Magnets Spinner Rings for Anxiety Relief Therapy Fidget Pack Great Gift for Adults Teens Kids (3PCS)
- Price
- $16.98
- Rating
- 4.2/5
- Reviews
- 10,381
- Age
- 5y ago
206 Pcs Party Favors for Kids 3-5 4-8 8-12 Birthday Supplies Pop Fidget Toys Goodie Bag Stuffers Treasure Box for Classroom Rewards Carnival Prizes Non-Toxic Sensory Toys for Birthdays & Events
- Price
- $63.77
- Rating
- 3.8/5
- Reviews
- 20
- Age
- 1y ago
QIYI Little Golden Elephant Upgraded Infinity Cube Fidget Toy Cool Mini Gadget Best for Stress and Anxiety Relief and Kill Time Special Designed Texture Artistic and Fashion(Sapphire)
- Price
- $17.41
- Rating
- 4.6/5
- Reviews
- 1,604
- Age
- 6y ago
Trending
90-day click momentum
2 Pcs Keyboard Fidget Anxiety Relief Keyboard Detachable Stress Relief Keychain Stress Reduction and Leisure Time (with light)
- Price
- $39.13
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 5mo ago
Montchi Stress Relief Cube Relieve Anxiety and Pressure Relax Your Body and Mind (Silver)
- Price
- $12.05
- Rating
- 2.1/5
- Reviews
- 3
- Age
- 1y ago
Water Bead Squeeze Ball - Multicoloured Water Beads for Sensory Stimulation Stress Ball Squishy Fidget Toy Anxiety Relief 6cm Great for Autism ASD ADHD SPD Special Needs Sensory Hand Therapy
- Price
- $5.57
- Rating
- 2.8/5
- Reviews
- 100
- Age
- 1y ago
Hingers Stretchy Banana and Carrot Stress-Relief Toys Stretchy Glue-Sand Filled Rubber Banana and Carrot Sensory Toys Fidget Toys
- Price
- $26.45
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4y ago
206PCS Party Favors for Kids 3-5 4-8-12 Fidget Toys Pack Birthday Bulk Goodie Bag Stuffers Treasure Box Toys for Classroom Prizes for Kids
- Price
- $67.78
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 1y ago
Newest
by launch date2 Pcs Keyboard Fidget Anxiety Relief Keyboard Detachable Stress Relief Keychain Stress Reduction and Leisure Time (with light)
- Price
- $39.13
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 5mo ago
Stacking Blocks 216PCS 3D Building Blocks Fidget Toys for Adults
- Price
- $100.62
- Rating
- 3.1/5
- Reviews
- 8
- Age
- 7mo ago
Keyboard Fidget Toys Fingertip Toys Keychains Stress Relief Small Toys Gifts Convenient and Durable Killing Time Suitable for Most People Students Office Workers Children - Colored
- Price
- $27.17
- Rating
- 3.8/5
- Reviews
- 18
- Age
- 1y ago
206 Pcs Party Favors for Kids 3-5 4-8 8-12 Birthday Supplies Pop Fidget Toys Goodie Bag Stuffers Treasure Box for Classroom Rewards Carnival Prizes Non-Toxic Sensory Toys for Birthdays & Events
- Price
- $63.77
- Rating
- 3.8/5
- Reviews
- 20
- Age
- 1y ago
Hapitoys Sensory Toys Set 55 Pack Stress Relief Fidget Hand Toys for Adults and Kids Sensory Fidget and Squeeze Widget for Relaxing Therapy
- Price
- $61.04
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
35 falling
Sellers
122
Top-5 brand share
42%
Top 20: 86%
Top-5 click share
41%
Top 20: 80%
Open market
53%
- Hapitoys12%
- Dr.Kbder10%
- Finger Rock9%
- Oxsaytee6%
- AMERTEER5%
- Little golden elephant5%
Demand
Fidget Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.9×
Search terms
Top Fidget Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fidget toys133K/yr
- fidget58K/yr
- fidgets29K/yr
- fidget toy16K/yr
- stress relief toy19K/yr
- fidget toys adults12K/yr
- stress toy6K/yr
- adhd toys4K/yr
- stress relief toy adults6K/yr
Reviews and returns
What reviews say buyers love and hate about Fidget Toys
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fidget Toys questions
Answered from the same tracked data.