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Face Wax

Maybe

Returns run at only 0.5% of orders. But the top 5 brands take 97% of clicks, so Face Wax is a Maybe.

Flapen Score
56
56 / 100
Top 27% of 371 Health niches · +5 vs the category median of 51
Market size
$211K/yr99K searches / yr
90-day growth
+5.7%search demand this quarter
Competition
61%top-5 click share · 8 brands · 86 sellers

Flapen Score

Face Wax against its category

The dotted line is the Health average. Past it, Face Wax is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Wax market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Face Wax 99K times last year and spent an estimated $211K. The top 5 brands take 97% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $211K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
8.0%
Market size, estimated
$211Ka year
Peak month
November1.2× the quietest month
Top search term
wax strips39K searches a year

02 · Price

A sale here is worth $26.73.

Listings sell for $26.73 on average, from $8.22 to $51.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $26.73 that is $7K to $13K a year per listing.

Average price
$26.73inside the $15 to $100 sweet spot
Price range
$8.22–$51.78
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
0.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #24 within Shaving & Hair Removal. It carries 2,273 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#24in Shaving & Hair Removal
Average rating
3.99 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,273per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Face Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$21K$32K$42K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

86

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

2%

  • Veet77%
  • EZUK8%
  • LA Beauty7%
  • Beauty73%
  • FEM1%
  • Urban yog1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Face Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Face Wax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wax strips39K/yr
  • veet wax strips20K/yr
  • wax strips for women18K/yr
  • face wax9K/yr
  • waxing strips7K/yr
  • face wax strips for women5K/yr

Reviews and returns

What reviews say buyers love and hate about Face Wax

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
17%of negative reviews mention “القيمة مقابل المال”
0.5%of orders come back
“waste of money”
A buyer, on “القيمة مقابل المال”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Face Wax questions

Answered from the same tracked data.