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evening primrose oil capsules

Worth a look

Shows low returns (1.1%), but soft demand (-4.5% this quarter) keeps it on the watch list.

Market size 32Growth 23Conversion 72Competition 40Returns 94Price range 74Avg price 86Brand share 53Review moat 34Quality gap 38

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$69.27

avg listing price — sweet spot $15–$100

Price range

Good$30.51–$125.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,117.94

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$147K

$147K/yr · 32K searches

Growth

Bad-4.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Arab Emirates niche tracking, evening primrose oil capsules is a $147K/yr Amazon United Arab Emirates market (32K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

evening primrose oil capsules market data

Units sold / yr
2K–3K
avg 100–250/product
Revenue / yr
$139K–$173K
units × avg price
Conversion rate
6.6%
Avg BSR
#23
Page quality
0%
Prime
88%
Sponsored
81%
Out of stock
6.8%
Avg brand age
73 months
Avg seller age
89 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

46

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

21%

  • Nature's Bounty25%
  • NOW18%
  • Carbamide Forte12%
  • Solgar11%
  • Noble Nature8%
  • AMBROSIAL6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.
1K600Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Top evening primrose oil capsules search terms

  • evening primrose oil19K/yr
  • primrose capsules for women6K/yr
  • primrose oil4K/yr
  • evening primrose oil capsules4K/yr
All search terms

Top evening primrose oil capsules products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6K8%$12K12%$18K16%$24K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about evening primrose oil capsules

What buyers praise and complain about, mined from review topics.

What buyers love

الجودة الشاملة33%

“Item was good”

القيمة مقابل المال33%

“Best price”

قوة17%

“Very effective”

المنتج المعلن عنه مقابل المنتج الفعلي17%

“Like it”

What buyers complain about

المنتج المعلن عنه مقابل المنتج الفعلي50%

“Incorrect information provided”

نباتي/عضوي50%

“Not vegetarian as advertised”

Common questions

Is evening primrose oil capsules profitable to sell on Amazon United Arab Emirates?
The niche generates $147K/yr across 16 tracked products. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the evening primrose oil capsules niche?
13 brands and 46 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in evening primrose oil capsules?
Top complaints mined from reviews: المنتج المعلن عنه مقابل المنتج الفعلي, نباتي/عضوي. The return rate is 1.1%.
When does demand for evening primrose oil capsules peak?
Demand peaks in Nov; the busiest month runs 1.5× the quietest.
What does it cost to enter the evening primrose oil capsules niche?
Listings span $30.51–$125.05; the average listing price is $69.27 (sweet spot $15–$100). The average incumbent carries 3,118 reviews — the moat a new listing must climb.