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Evening Primrose Oil Capsules

Evening Primrose Oil Capsules shows low returns (1.1%), but soft demand (-4.5% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look

Ranks 188 of 371 Health niches · −1 vs the category median of 51

Market size 32Growth 23Conversion 72Competition 40Returns 94Price range 74Avg price 86Brand share 53Review moat 34Quality gap 38
This niche Category average · 371 niches

Is Evening Primrose Oil Capsules profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Evening Primrose Oil Capsules is a $147K/yr Amazon United Arab Emirates market (32K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.

Evening Primrose Oil Capsules: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.5% over the last 90 days and 6.6% of searches end in a purchase.

$147K

revenue / yr

Units sold / yr3K
Search volume / yr-4.5%32K
Conversion rate6.6%
Avg price$69.27

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers13 · 46
Top-5 product click share61%
Open market27%
Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement81%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews3,118

Top Evening Primrose Oil Capsules products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

$0$6K$12K$18K$24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

46

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

21%

  • Nature's Bounty25%
  • NOW18%
  • Carbamide Forte12%
  • Solgar11%
  • Noble Nature8%
  • AMBROSIAL6%

Evening Primrose Oil Capsules demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume32KCVR6.6%Products16Brands13Top 5 Brands73%OOS Rate6.8%Rating4.5★Reviews3,118Avg BSR#23
1K600Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Top Evening Primrose Oil Capsules search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • evening primrose oil19K/yr
  • primrose capsules for women6K/yr
  • primrose oil4K/yr
  • evening primrose oil capsules4K/yr

What reviews say buyers love and hate about Evening Primrose Oil Capsules

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
الجودة الشاملة33%

Item was good

القيمة مقابل المال33%

Best price

قوة17%

Very effective

المنتج المعلن عنه مقابل المنتج الفعلي17%

Like it

What buyers complain about

100% of reviews
المنتج المعلن عنه مقابل المنتج الفعلي50%

Incorrect information provided

نباتي/عضوي50%

Not vegetarian as advertised

Common Evening Primrose Oil Capsules questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Evening Primrose Oil Capsules 50/100 on Amazon United Arab Emirates — Worth a look. The niche generates $147K/yr across 16 tracked products. Search demand moved -4.5% over the last 90 days.
Search demand for Evening Primrose Oil Capsules on Amazon United Arab Emirates peaks in Nov, where the busiest month runs 1.5× the quietest.