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Evening Primrose Oil Capsules

Maybe

Returns run at only 1.1% of orders. But demand is soft, at -4.5% this quarter, so Evening Primrose Oil Capsules is a Maybe.

Flapen Score
50
50 / 100
Ranks 188 of 371 Health niches · −1 vs the category median of 51
Market size
$147K/yr32K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
61%top-5 click share · 13 brands · 46 sellers

Flapen Score

Evening Primrose Oil Capsules against its category

The dotted line is the Health average. Past it, Evening Primrose Oil Capsules is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Evening Primrose Oil Capsules market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Evening Primrose Oil Capsules 32K times last year and spent an estimated $147K. The top 5 brands take 73% of clicks. Demand peaks in Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
6.6%
Market size, estimated
$147Ka year
Peak month
November1.5× the quietest month
Top search term
evening primrose oil19K searches a year

02 · Price

A sale here is worth $69.27.

Listings sell for $69.27 on average, from $30.51 to $125.05. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $69.27 that is $7K to $17K a year per listing.

Average price
$69.27inside the $15 to $100 sweet spot
Price range
$30.51–$125.05
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$7K–$17K
Returns
1.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #23 within Diet & Nutrition. It carries 3,118 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
88%
Out of stock, average day
6.8%
Average rank
#23in Diet & Nutrition
Average rating
4.52 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,118per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Evening Primrose Oil Capsules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$12K$18K$24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

46

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

21%

  • Nature's Bounty25%
  • NOW18%
  • Carbamide Forte12%
  • Solgar11%
  • Noble Nature8%
  • AMBROSIAL6%

Demand

Evening Primrose Oil Capsules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Evening Primrose Oil Capsules search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • evening primrose oil19K/yr
  • primrose capsules for women6K/yr
  • primrose oil4K/yr
  • evening primrose oil capsules4K/yr

Reviews and returns

What reviews say buyers love and hate about Evening Primrose Oil Capsules

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
1.1%of orders come back
“Incorrect information provided”
A buyer, on “المنتج المعلن عنه مقابل المنتج الفعلي”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Evening Primrose Oil Capsules questions

Answered from the same tracked data.