Essential Oil
MaybeProducts sell for $46.09 on average, inside the sweet spot. But demand is soft, at -0.2% this quarter, so Essential Oil is a Maybe.
- Flapen Score
- 57 / 100Top 23% of 371 Health niches · +6 vs the category median of 5157
- Market size
- $408K/yr219K searches / yr
- 90-day growth
- -0.2%search demand this quarter
- Competition
- 48%top-5 click share · 16 brands · 51 sellers
Flapen Score
Essential Oil against its category
The dotted line is the Health average. Past it, Essential Oil is stronger. Inside it, weaker.
Market
The Essential Oil market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Essential Oil 219K times last year and spent an estimated $408K. The top 5 brands take 83% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $408K a year.
- Searches, last 12 months
- 219K
- Growth, 90 days vs prior 90
- -0.2%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $408Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- essential oil80K searches a year
02 · Price
A sale here is worth $46.09.
Listings sell for $46.09 on average, from $9.45 to $148.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $46.09 that is $5K to $12K a year per listing.
- Average price
- $46.09inside the $15 to $100 sweet spot
- Price range
- $9.45–$148.18
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$12K
- Returns
- 1.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #55 within Medication & Remedies. It carries 4,515 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 7.3%
- Average rank
- #55in Medication & Remedies
- Average rating
- 4.13 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 4,515per listing
- Listings tracked
- 31
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Essential Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ASAKUKI Essential Oils Set 6 * 10ml Essential Oils for Diffusers for Home
- Price
- $33.83
- Rating
- 3.9/5
- Reviews
- 12,749
- Age
- 2y ago

SKY-TOUCH Essential Oils Set Premium Pure Oil for Diffusers 100% Therapeutic Grade Aromatherapy Oils Sandalwood Sweet Orange Lavender Eucalyptus Lemon Mint - Bottles*10mL x 6
- Price
- $22.23
- Rating
- 3.7/5
- Reviews
- 1,551
- Age
- 3y ago

Majestic Pure Eucalyptus Essential Oil Pure and Natural with Therapeutic Grade Premium Quality.
- Price
- $41.44
- Rating
- 4.4/5
- Reviews
- 25,210
- Age
- 9y ago

MAJESTIC PURE Lavender Essential Oil - Huge 118 ml with Glass Dropper | 100% Pure and Natural Lavender Oil | Premium Grade Essential Oils for Diffusers Skin Aromatherapy Massage
- Price
- $48.95
- Rating
- 4.4/5
- Reviews
- 33,723
- Age
- 11y ago

Folkulture Essential Oil Set for Diffusers for Home Set of 6 Fragrance Oils or Aromatherapy Oils - White Sage Balsa Cedarwood Orange Green Tea Ocean Salt Rose | Ramadan Gifts Set (Magic Hour)
- Price
- $38.76
- Rating
- 4.2/5
- Reviews
- 339
- Age
- 3y ago
Trending
90-day click momentum
Hotel Diffuser Oil ESSLUX Luxury Hotels Fragrance Oil Diffuser Scents Inspired by Hilton Hotel Scent 30ml Essential Oils for Home for Diffusers Massage Soap Candle Making Scents Perfume
- Price
- $32.38
- Rating
- 4.0/5
- Reviews
- 70
- Age
- 1y ago

MAJESTIC PURE Frankincense Essential Oil | 118 ml | 100% Pure and Natural Frankincense Oil | Premium Grade Essential Oils for Hair Care Home Diffusers Skin Aromatherapy Massage and Humidifiers
- Price
- $38.35
- Rating
- 4.4/5
- Reviews
- 13,970
- Age
- 7y ago

ASAKUKI Essential Oil Blends Set 6 * 10ml Well-Being Aromatherapy Oils Set
- Price
- $41.73
- Rating
- 3.9/5
- Reviews
- 12,749
- Age
- 1y ago

ECVV 6pcs Essential Oil Set 10ml Each Bottle For Humidifier Oil Fragrance Diffuser Home Fragrance Refill Oils Gift Set Ramdon Flavor
- Price
- $19.20
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 2y ago

Folkulture Oud Essential Oils for Diffuser | Set of 6 (10ml) Essential Oils Fragrances | Diffuser Oils Scents for Home | Orchid Oud Rose Oud for Fathers Day Gift for him (Oud Indulgence)
- Price
- $38.89
- Rating
- 4.1/5
- Reviews
- 48
- Age
- 1y ago
Newest
by launch date
Folkulture Oud Essential Oils for Diffuser | Set of 6 (10ml) Essential Oils Fragrances | Diffuser Oils Scents for Home | Orchid Oud Rose Oud for Fathers Day Gift for him (Oud Indulgence)
- Price
- $38.89
- Rating
- 4.1/5
- Reviews
- 48
- Age
- 1y ago

PEDOOD Essential Oil Set - 100% Natural Essential Oils 20 x 10ML - Essential Oils Gift Set for Diffuser Humidifier Aromatherapy Massage Soap Candle Bath Bombs Making
- Price
- $95.84
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 1y ago

AirScent Hotel Diffuser Oil Inspired by The Baccarat Hotel Scent - Love Affair Fragrance Oil No. 1023 for Ultrasonic and Waterless Diffusers and Crafting - 10 mL 0.34 fl oz Glass Bottle with Dropper
- Price
- $60.31
- Rating
- 4.5/5
- Reviews
- 3,289
- Age
- 1y ago

SKY-TOUCH Essential Oils Set for Diffuser Home Care Diffuser Oils Scents 100% Pure Therapeutic Grade Oils kit for Home Aromatherapy Gift 6 Bottles*10mL (12 flavors)
- Price
- $35.67
- Rating
- 3.8/5
- Reviews
- 195
- Age
- 1y ago

SKY-TOUCH Essential Oils Set for Diffuser Home Care Diffuser Oils Scents 100% Pure Therapeutic Grade Oils kit for Home Aromatherapy Gift 6 Bottles*10mL (12 flavors)
- Price
- $35.71
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
51
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
48%
Top 20: 87%
Open market
13%
- Majestic Pure26%
- ASAKUKI22%
- ESSLUX14%
- SKY-TOUCH13%
- Folkulture7%
- SALKING4%
- Open — no brand owns it (10 brands, 13%)
Demand
Essential Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Essential Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- essential oil80K/yr
- diffuser oil31K/yr
- fragrance oil13K/yr
- humidifier oil fragrance11K/yr
- aroma oil8K/yr
- essential oil for humidifier9K/yr
- oil diffuser essential oil9K/yr
- essential oils8K/yr
- زيت عطري6K/yr
- زيوت عطرية6K/yr
Reviews and returns
What reviews say buyers love and hate about Essential Oil
We read the reviews and the return reasons for every product selling here.
“Smell is bad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Essential Oil questions
Answered from the same tracked data.









