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Essential Oil

Maybe

Products sell for $46.09 on average, inside the sweet spot. But demand is soft, at -0.2% this quarter, so Essential Oil is a Maybe.

Flapen Score
57
57 / 100
Top 23% of 371 Health niches · +6 vs the category median of 51
Market size
$408K/yr219K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
48%top-5 click share · 16 brands · 51 sellers

Flapen Score

Essential Oil against its category

The dotted line is the Health average. Past it, Essential Oil is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Essential Oil market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Essential Oil 219K times last year and spent an estimated $408K. The top 5 brands take 83% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $408K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
4.0%
Market size, estimated
$408Ka year
Peak month
November1.3× the quietest month
Top search term
essential oil80K searches a year

02 · Price

A sale here is worth $46.09.

Listings sell for $46.09 on average, from $9.45 to $148.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $46.09 that is $5K to $12K a year per listing.

Average price
$46.09inside the $15 to $100 sweet spot
Price range
$9.45–$148.18
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
1.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #55 within Medication & Remedies. It carries 4,515 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#55in Medication & Remedies
Average rating
4.13 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,515per listing
Listings tracked
31

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Essential Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$41K$82K$122K$163K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

51

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

48%

Top 20: 87%

Open market

13%

  • Majestic Pure26%
  • ASAKUKI22%
  • ESSLUX14%
  • SKY-TOUCH13%
  • Folkulture7%
  • SALKING4%
  • Open — no brand owns it (10 brands, 13%)

Demand

Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Essential Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • essential oil80K/yr
  • diffuser oil31K/yr
  • fragrance oil13K/yr
  • humidifier oil fragrance11K/yr
  • aroma oil8K/yr
  • essential oil for humidifier9K/yr
  • oil diffuser essential oil9K/yr
  • essential oils8K/yr
  • زيت عطري6K/yr
  • زيوت عطرية6K/yr

Reviews and returns

What reviews say buyers love and hate about Essential Oil

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “يشم”
67%of negative reviews mention “يشم”
1.2%of orders come back
“Smell is bad”
A buyer, on “يشم”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Essential Oil questions

Answered from the same tracked data.