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Epilator for Women

Fail

The top 5 brands take 100% of clicks, so Epilator for Women is a Fail.

Flapen Score
40
40 / 100
Ranks 330 of 371 Health niches · −11 vs the category median of 51
Market size
$451K/yr143K searches / yr
90-day growth
+13.5%search demand this quarter
Competition
72%top-5 click share · 3 brands · 38 sellers

Flapen Score

Epilator for Women against its category

The dotted line is the Health average. Past it, Epilator for Women is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Epilator for Women market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Epilator for Women 143K times last year and spent an estimated $451K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $451K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
+13.5%
Conversion, latest week
1.4%
Market size, estimated
$451Ka year
Peak month
November1.5× the quietest month
Top search term
epilator for women55K searches a year

02 · Price

A sale here is worth $233.55.

Listings sell for $233.55 on average, from $50.66 to $674.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $233.55 that is $0 to $23K a year per listing.

Average price
$233.55above the $15 to $100 sweet spot
Price range
$50.66–$674.77
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$23K
Returns
2.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #46 within Shaving & Hair Removal. It carries 599 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#46in Shaving & Hair Removal
Average rating
4.21 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
599per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Epilator for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

$0$45K$90K$135K$180K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Braun74%
  • PHILIPS22%
  • Olsenmark4%

Demand

Epilator for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Epilator for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • epilator for women55K/yr
  • epilator31K/yr
  • براون لإزالة الشعر للنساء17K/yr
  • braun epilator15K/yr
  • epilators & accessories10K/yr
  • braun hair remover8K/yr
  • braun silk epil6K/yr
  • braun epilator for women1K/yr

Reviews and returns

What reviews say buyers love and hate about Epilator for Women

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “الجودة الشاملة”
22%of negative reviews mention “سهولة الاستخدام”
2.7%of orders come back
“Not very efficient”
A buyer, on “سهولة الاستخدام”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Epilator for Women questions

Answered from the same tracked data.