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Electric Toothbrush Kids

Maybe

Returns run at only 1.2% of orders. But the top 5 brands take 97% of clicks, so Electric Toothbrush Kids is a Maybe.

Flapen Score
51
51 / 100
Ranks 169 of 371 Health niches · on the category median
Market size
$220K/yr86K searches / yr
90-day growth
+22.9%search demand this quarter
Competition
43%top-5 click share · 8 brands · 87 sellers

Flapen Score

Electric Toothbrush Kids against its category

The dotted line is the Health average. Past it, Electric Toothbrush Kids is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Toothbrush Kids market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Electric Toothbrush Kids 86K times last year and spent an estimated $220K. The top 5 brands take 97% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $220K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
+22.9%
Conversion, latest week
3.3%
Market size, estimated
$220Ka year
Top search term
electric toothbrush kids31K searches a year

02 · Price

A sale here is worth $77.46.

Listings sell for $77.46 on average, from $26.58 to $156.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $77.46 that is $0 to $8K a year per listing.

Average price
$77.46inside the $15 to $100 sweet spot
Price range
$26.58–$156.66
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
1.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

32% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #28 within Dental Care. It carries 3,436 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
97%
Out of stock, average day
7.5%
Average rank
#28in Dental Care
Average rating
4.49 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,436per listing
Listings tracked
37

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Electric Toothbrush Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$26K$35K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

87

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

2%

  • Oral-B63%
  • seago19%
  • Colgate12%
  • Minions2%
  • Barbie2%
  • Philips Sonicare1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Electric Toothbrush Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 8 of 12 months tracked

Search terms

Top Electric Toothbrush Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric toothbrush kids31K/yr
  • kids electric toothbrush25K/yr
  • oral b electric toothbrush kids13K/yr
  • oral b kids electric toothbrush6K/yr
  • electric toothbrush for kids5K/yr
  • oral b kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Toothbrush Kids

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “الوظيفة - بشكل عام”
1.2%of orders come back
“Not working”
A buyer, on “الوظيفة - بشكل عام”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Electric Toothbrush Kids questions

Answered from the same tracked data.