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Charcoal

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -20.4% this quarter, so Charcoal is a Maybe.

Flapen Score
62
62 / 100
Top 12% of 371 Health niches · +11 vs the category median of 51
Market size
$999K/yr294K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
54%top-5 click share · 11 brands · 45 sellers

Flapen Score

Charcoal against its category

The dotted line is the Health average. Past it, Charcoal is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charcoal market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Charcoal 294K times last year and spent an estimated $999K. The top 5 brands take 85% of clicks. Demand peaks in Feb–Nov. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $999K a year.

Searches, last 12 months
294K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
7.8%
Market size, estimated
$999Ka year
Peak month
November2.1× the quietest month
Top search term
charcoal88K searches a year

02 · Price

A sale here is worth $43.51.

Listings sell for $43.51 on average, from $9.13 to $232.97. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $43.51 that is $33K to $44K a year per listing.

Average price
$43.51inside the $15 to $100 sweet spot
Price range
$9.13–$232.97
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$33K–$44K
Returns
0.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #40 within Smoking Accessories. It carries 66 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
71%
Out of stock, average day
5.8%
Average rank
#40in Smoking Accessories
Average rating
4.27 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
66per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Charcoal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

$0$50K$100K$150K$200K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 falling

Sellers

45

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

11%

  • Generic29%
  • PASSAGE26%
  • DXB Dream20%
  • MOMENT6%
  • PESCADOR5%
  • Alsaqer4%
  • Open — no brand owns it (5 brands, 11%)

Demand

Charcoal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Charcoal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charcoal88K/yr
  • فحم37K/yr
  • passage44K/yr
  • فحم سريع الاشتعال28K/yr
  • charcoal bakhoor8K/yr
  • فحم سريع الاشتعال للبخور6K/yr
  • coal13K/yr
  • فحم بخور11K/yr
  • bakhoor charcoal9K/yr
  • coal for bakhoor8K/yr

Reviews and returns

What reviews say buyers love and hate about Charcoal

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “الجودة الشاملة”
28%of negative reviews mention “الجودة الشاملة”
0.5%of orders come back
“Poor quality”
A buyer, on “الجودة الشاملة”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Charcoal questions

Answered from the same tracked data.