calcium
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Incredible$21.21–$74.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$47.27avg listing price — sweet spot $15–$100
Review moat
Great151.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.6%90-day search growth — must beat 0% to launch
Market size
Okay$208K$208K/yr · 74K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, calcium is a $208K/yr Amazon United Arab Emirates market (74K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
calcium market data
- Units sold / yr
- 6K–8K
- avg 1,250–1,500/product
- Revenue / yr
- $284K–$378K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #195
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 79 months
- Avg seller age
- 75 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Vitabiotics91%
- Sunshine Nutrition9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.6% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.8×
Top calcium search terms
- calcium31K/yr
- osteocare24K/yr
- calcium supplement14K/yr
- osteocare calcium magnesium vitamin d zinc5K/yr
Top calcium products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vitabiotics Osteocare Original Tablets | Calcium & Magnesium & Vitamin D & Zinc Formula to Help Maintain Strong Bones for Men & Women All Ages | 30 Tablets
Vitabiotics$21.214.6★548 rev

Osteocare Original 30 Tablets | Health Formula with Calcium Magnesium Vitamin D & Zinc | Advanced Formula to Help Maintain Strong Bones | for Men & Women - All Ages | Value Pack of 3
Vitabiotics$74.344.3★5 rev

Sunshine Nutrition Calcium With Vitamin D 100 Tablets | Formulated With Increased Dose Of Vitamin D3 | Gluten Free Supplement
Sunshine Nutrition$62.784.3★57 rev

Vitabiotics Osteocare Plus Glucosamine & Chondroitin Tablets | Calcium & Magnesium & Vitamin D & C & Zinc to Help Maintain Strong Bones & Cartilage | 60 Tablets
Vitabiotics$53.854.5★118 rev

Vitabiotics Osteocare Liquid Orange | Calcium & Magnesium & Vitamin D3 & Zinc Formula to Help Maintain Strong Bones for Men & Women All Ages | 200ml
Vitabiotics$24.183.9★29 rev
Newest
by launch date
Osteocare Original 30 Tablets | Health Formula with Calcium Magnesium Vitamin D & Zinc | Advanced Formula to Help Maintain Strong Bones | for Men & Women - All Ages | Value Pack of 3
Vitabiotics$74.345 rev

Sunshine Nutrition Calcium With Vitamin D 100 Tablets | Formulated With Increased Dose Of Vitamin D3 | Gluten Free Supplement
Sunshine Nutrition$62.7857 rev

Vitabiotics Osteocare Liquid Orange | Calcium & Magnesium & Vitamin D3 & Zinc Formula to Help Maintain Strong Bones for Men & Women All Ages | 200ml
Vitabiotics$24.1829 rev

Vitabiotics Osteocare Original Tablets | Calcium & Magnesium & Vitamin D & Zinc Formula to Help Maintain Strong Bones for Men & Women All Ages | 30 Tablets
Vitabiotics$21.21548 rev

Vitabiotics Osteocare Plus Glucosamine & Chondroitin Tablets | Calcium & Magnesium & Vitamin D & C & Zinc to Help Maintain Strong Bones & Cartilage | 60 Tablets
Vitabiotics$53.85118 rev
Trending
90-day click momentum
Osteocare Original 30 Tablets | Health Formula with Calcium Magnesium Vitamin D & Zinc | Advanced Formula to Help Maintain Strong Bones | for Men & Women - All Ages | Value Pack of 3
Vitabiotics$74.344.3★

Sunshine Nutrition Calcium With Vitamin D 100 Tablets | Formulated With Increased Dose Of Vitamin D3 | Gluten Free Supplement
Sunshine Nutrition$62.784.3★

Vitabiotics Osteocare Liquid Orange | Calcium & Magnesium & Vitamin D3 & Zinc Formula to Help Maintain Strong Bones for Men & Women All Ages | 200ml
Vitabiotics$24.183.9★

Vitabiotics Osteocare Original Tablets | Calcium & Magnesium & Vitamin D & Zinc Formula to Help Maintain Strong Bones for Men & Women All Ages | 30 Tablets
Vitabiotics$21.214.6★

Vitabiotics Osteocare Plus Glucosamine & Chondroitin Tablets | Calcium & Magnesium & Vitamin D & C & Zinc to Help Maintain Strong Bones & Cartilage | 60 Tablets
Vitabiotics$53.854.5★
What buyers say about calcium
What buyers praise and complain about, mined from review topics.What buyers love
“Strong bones”
“Product as advertised”
Common questions
- Is calcium profitable to sell on Amazon United Arab Emirates?
- The niche generates $208K/yr across 5 tracked products. 90-day search growth is +14.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the calcium niche?
- 2 brands and 16 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- When does demand for calcium peak?
- Demand peaks in May–Jun; the busiest month runs 1.8× the quietest.
- What does it cost to enter the calcium niche?
- Listings span $21.21–$74.34; the average listing price is $47.27 (sweet spot $15–$100). The average incumbent carries 151 reviews — the moat a new listing must climb.