Borax
Borax shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Ranks 188 of 371 Health niches · −1 vs the category median of 51
Is Borax profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Borax is a $105K/yr Amazon United Arab Emirates market (29K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Borax: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +38.3% over the last 90 days and 6.1% of searches end in a purchase.
$105K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 7 products
Top Borax products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bliss of Earth American Borax Detergent Booster Powder Multipurpose Cleaning & Stain Remover Ants Killer 100% Pure Natural Sodium Borate113GM
- Price
- $22.86
- Rating
- 4.2/5
- Reviews
- 199
- Age
- 4y ago
Bliss of Earth Borax Powder for Insects Ant & Bugs Control Borax Powder as Laundry Booster Natural Cleaning Agent & Deodorizer Stain Remover & Home Cleaning 453GM
- Price
- $28.03
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 4y ago
Borax 20 Mule Team Detergent Booster 65 Oz
- Price
- $76.00
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 10y ago
BORAX 20 Mule Team Laundry Booster Powder 4 Lb Box
- Price
- $96.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7y ago
AWAFI MILL Suhaga | Natural Borax Crystals | Raw Form Mineral for Traditional & Cultural Applications - 500 g | 17.6
- Price
- $83.80
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago
Trending
90-day click momentumAWAFI MILL Suhaga | Natural Borax Crystals | Raw Form Mineral for Traditional & Cultural Applications - 500 g | 17.6
- Price
- $83.80
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago
Bliss of Earth Borax Powder for Insects Ant & Bugs Control Borax Powder as Laundry Booster Natural Cleaning Agent & Deodorizer Stain Remover & Home Cleaning 453GM
- Price
- $28.03
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 4y ago
BORAX 20 Mule Team Laundry Booster Powder 4 Lb Box
- Price
- $96.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7y ago
AWAFI MILL Suhaga | Natural Borax Crystals | Raw Form Mineral for Traditional & Cultural Applications - 100 g | 3.5 Oz
- Price
- $53.13
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago
Bliss of Earth American Borax Detergent Booster Powder Multipurpose Cleaning & Stain Remover Ants Killer 100% Pure Natural Sodium Borate113GM
- Price
- $22.86
- Rating
- 4.2/5
- Reviews
- 199
- Age
- 4y ago
Newest
by launch dateAWAFI MILL Suhaga | Natural Borax Crystals | Raw Form Mineral for Traditional & Cultural Applications - 500 g | 17.6
- Price
- $83.80
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago
AWAFI MILL Suhaga | Natural Borax Crystals | Raw Form Mineral for Traditional & Cultural Applications - 100 g | 3.5 Oz
- Price
- $53.13
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago
Bliss of Earth American Borax Detergent Booster Powder Multipurpose Cleaning & Stain Remover Ants Killer 100% Pure Natural Sodium Borate113GM
- Price
- $22.86
- Rating
- 4.2/5
- Reviews
- 199
- Age
- 4y ago
Bliss of Earth Borax Powder for Insects Ant & Bugs Control Borax Powder as Laundry Booster Natural Cleaning Agent & Deodorizer Stain Remover & Home Cleaning 453GM
- Price
- $28.03
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 4y ago
Bliss of Earth Borax Powder for Insects Ant & Bugs Control Borax Powder as Laundry Booster Natural Cleaning Agent & Deodorizer Stain Remover & Home Cleaning 2x453GM
- Price
- $50.35
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- BLISS OF EARTH71%
- BORAX23%
- AWAFI MILL6%
Borax demand & seasonality
Weekly search volume, with the niche's key stats alongside.
What reviews say buyers love and hate about Borax
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“good for making slime activator”
“Good product”
What buyers complain about
100% of reviews“Received used or opened product”
Borax return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Borax questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
