borax
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible40.86avg incumbent reviews — the moat a new listing must climb
Price range
Incredible$22.86–$96.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$58.73avg listing price — sweet spot $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Growth
Good+38.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$105K$105K/yr · 29K searches
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, borax is a $105K/yr Amazon United Arab Emirates market (29K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
borax market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $88K–$117K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #207
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 86%
- Out of stock
- 10.6%
- Avg brand age
- 77 months
- Avg seller age
- 71 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- BLISS OF EARTH71%
- BORAX23%
- AWAFI MILL6%
Demand
Weekly Amazon search volume, last 38 weeks — +38.3% search growth over the last 90 days.Top borax products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bliss of Earth American Borax Detergent Booster Powder Multipurpose Cleaning & Stain Remover Ants Killer 100% Pure Natural Sodium Borate113GM
BLISS OF EARTH$22.864.2★199 rev
Bliss of Earth Borax Powder for Insects Ant & Bugs Control Borax Powder as Laundry Booster Natural Cleaning Agent & Deodorizer Stain Remover & Home Cleaning 453GM
BLISS OF EARTH$28.034.4★42 rev
Borax 20 Mule Team Detergent Booster 65 Oz
BORAX$76.004.5★22 rev
BORAX 20 Mule Team Laundry Booster Powder 4 Lb Box
BORAX$96.950.0★0 rev
AWAFI MILL Suhaga | Natural Borax Crystals | Raw Form Mineral for Traditional & Cultural Applications - 500 g | 17.6
AWAFI MILL$83.804.6★3 rev
Newest
by launch dateAWAFI MILL Suhaga | Natural Borax Crystals | Raw Form Mineral for Traditional & Cultural Applications - 500 g | 17.6
AWAFI MILL$83.803 rev
AWAFI MILL Suhaga | Natural Borax Crystals | Raw Form Mineral for Traditional & Cultural Applications - 100 g | 3.5 Oz
AWAFI MILL$53.133 rev
Bliss of Earth American Borax Detergent Booster Powder Multipurpose Cleaning & Stain Remover Ants Killer 100% Pure Natural Sodium Borate113GM
BLISS OF EARTH$22.86199 rev
Bliss of Earth Borax Powder for Insects Ant & Bugs Control Borax Powder as Laundry Booster Natural Cleaning Agent & Deodorizer Stain Remover & Home Cleaning 453GM
BLISS OF EARTH$28.0342 rev
Bliss of Earth Borax Powder for Insects Ant & Bugs Control Borax Powder as Laundry Booster Natural Cleaning Agent & Deodorizer Stain Remover & Home Cleaning 2x453GM
BLISS OF EARTH$50.3517 rev
Trending
90-day click momentumAWAFI MILL Suhaga | Natural Borax Crystals | Raw Form Mineral for Traditional & Cultural Applications - 500 g | 17.6
AWAFI MILL$83.804.6★
Bliss of Earth Borax Powder for Insects Ant & Bugs Control Borax Powder as Laundry Booster Natural Cleaning Agent & Deodorizer Stain Remover & Home Cleaning 453GM
BLISS OF EARTH$28.034.4★
BORAX 20 Mule Team Laundry Booster Powder 4 Lb Box
BORAX$96.950.0★
AWAFI MILL Suhaga | Natural Borax Crystals | Raw Form Mineral for Traditional & Cultural Applications - 100 g | 3.5 Oz
AWAFI MILL$53.134.6★
Bliss of Earth American Borax Detergent Booster Powder Multipurpose Cleaning & Stain Remover Ants Killer 100% Pure Natural Sodium Borate113GM
BLISS OF EARTH$22.864.2★
What buyers say about borax
What buyers praise and complain about, mined from review topics.What buyers love
“good for making slime activator”
“Good product”
What buyers complain about
“Received used or opened product”
Top return reasons
Common questions
- Is borax profitable to sell on Amazon United Arab Emirates?
- The niche generates $105K/yr across 7 tracked products. 90-day search growth is +38.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the borax niche?
- 3 brands and 14 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in borax?
- Top complaints mined from reviews: حالة المنتج. The return rate is 0.1%.
- What does it cost to enter the borax niche?
- Listings span $22.86–$96.95; the average listing price is $58.73 (sweet spot $15–$100). The average incumbent carries 41 reviews — the moat a new listing must climb.