Borax
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Borax is a Maybe.
- Flapen Score
- 50 / 100Ranks 188 of 371 Health niches · −1 vs the category median of 5150
- Market size
- $105K/yr29K searches / yr
- 90-day growth
- +38.3%search demand this quarter
- Competition
- 95%top-5 click share · 3 brands · 14 sellers
Flapen Score
Borax against its category
The dotted line is the Health average. Past it, Borax is stronger. Inside it, weaker.
Market
The Borax market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Borax 29K times last year and spent an estimated $105K. All 3 brands take every click. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
6.1% of searches ended in a purchase last week.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- +38.3%
- Conversion, latest week
- 6.1%
- Market size, estimated
- $105Ka year
- Top search term
- borax20K searches a year
02 · Price
A sale here is worth $58.73.
Listings sell for $58.73 on average, from $22.86 to $96.95. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $58.73 that is $6K to $15K a year per listing.
- Average price
- $58.73inside the $15 to $100 sweet spot
- Price range
- $22.86–$96.95
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$15K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #207 within Home Care & Cleaning. It carries 41 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 86%
- Out of stock, average day
- 10.6%
- Average rank
- #207in Home Care & Cleaning
- Average rating
- 4.45 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 41per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Borax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bliss of Earth American Borax Detergent Booster Powder Multipurpose Cleaning & Stain Remover Ants Killer 100% Pure Natural Sodium Borate113GM
- Price
- $22.86
- Rating
- 4.2/5
- Reviews
- 199
- Age
- 4y ago

Bliss of Earth Borax Powder for Insects Ant & Bugs Control Borax Powder as Laundry Booster Natural Cleaning Agent & Deodorizer Stain Remover & Home Cleaning 453GM
- Price
- $28.03
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 4y ago

Borax 20 Mule Team Detergent Booster 65 Oz
- Price
- $76.00
- Rating
- 4.5/5
- Reviews
- 22
- Age
- 10y ago

BORAX 20 Mule Team Laundry Booster Powder 4 Lb Box
- Price
- $96.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7y ago

AWAFI MILL Suhaga | Natural Borax Crystals | Raw Form Mineral for Traditional & Cultural Applications - 500 g | 17.6
- Price
- $83.80
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago
Trending
90-day click momentum
AWAFI MILL Suhaga | Natural Borax Crystals | Raw Form Mineral for Traditional & Cultural Applications - 500 g | 17.6
- Price
- $83.80
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

Bliss of Earth Borax Powder for Insects Ant & Bugs Control Borax Powder as Laundry Booster Natural Cleaning Agent & Deodorizer Stain Remover & Home Cleaning 453GM
- Price
- $28.03
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 4y ago

BORAX 20 Mule Team Laundry Booster Powder 4 Lb Box
- Price
- $96.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7y ago

AWAFI MILL Suhaga | Natural Borax Crystals | Raw Form Mineral for Traditional & Cultural Applications - 100 g | 3.5 Oz
- Price
- $53.13
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

Bliss of Earth American Borax Detergent Booster Powder Multipurpose Cleaning & Stain Remover Ants Killer 100% Pure Natural Sodium Borate113GM
- Price
- $22.86
- Rating
- 4.2/5
- Reviews
- 199
- Age
- 4y ago
Newest
by launch date
AWAFI MILL Suhaga | Natural Borax Crystals | Raw Form Mineral for Traditional & Cultural Applications - 500 g | 17.6
- Price
- $83.80
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

AWAFI MILL Suhaga | Natural Borax Crystals | Raw Form Mineral for Traditional & Cultural Applications - 100 g | 3.5 Oz
- Price
- $53.13
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

Bliss of Earth American Borax Detergent Booster Powder Multipurpose Cleaning & Stain Remover Ants Killer 100% Pure Natural Sodium Borate113GM
- Price
- $22.86
- Rating
- 4.2/5
- Reviews
- 199
- Age
- 4y ago

Bliss of Earth Borax Powder for Insects Ant & Bugs Control Borax Powder as Laundry Booster Natural Cleaning Agent & Deodorizer Stain Remover & Home Cleaning 453GM
- Price
- $28.03
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 4y ago

Bliss of Earth Borax Powder for Insects Ant & Bugs Control Borax Powder as Laundry Booster Natural Cleaning Agent & Deodorizer Stain Remover & Home Cleaning 2x453GM
- Price
- $50.35
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- BLISS OF EARTH71%
- BORAX23%
- AWAFI MILL6%
Demand
Borax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.1× · 9 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Borax
We read the reviews and the return reasons for every product selling here.
“Received used or opened product”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Borax questions
Answered from the same tracked data.









