Biotin
a concentrated shelf (top 5 take 90% of clicks) — Biotin doesn't clear our bar today.
Flapen Score
Ranks 260 of 371 Health niches · −5 vs the category median of 51
Is Biotin profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Biotin is a $464K/yr Amazon United Arab Emirates market (133K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 46/100.
Biotin: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.3% over the last 90 days and 5.7% of searches end in a purchase.
$464K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 9 products
Top Biotin products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Carbamide Forte Biotin 2500mcg for Hair Growth | Biotin Supplement for hair skin and nails | Hair Vitamins for Men & Women | 120 Tablets
- Price
- $26.65
- Rating
- 4.4/5
- Reviews
- 4,578
- Age
- 1y ago
Now Foods Biotin 10 000Mcg Extra Strength Vcaps 120S New
- Price
- $73.12
- Rating
- 4.3/5
- Reviews
- 5,935
- Age
- 13y ago
Biotin | Collagen | Keratin | Hyaluronic Acid - Hair Growth Support Supplement | Skin & Nails Beauty Complex 25000 mcg - B1 | B2 | B3 | B6 | B7 - Made in USA - For Women & Men | 60 Capsules
- Price
- $131.32
- Rating
- 4.5/5
- Reviews
- 16,993
- Age
- 4y ago
Sporter - Biotin Ultra 10 000 mcg per Serving- 60 Vegan Tablets - Beauty Formula - Biotin Supplement for Hair Skin & Nails - Vitamins for Men & Women - Non Flavored
- Price
- $32.11
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago
Vitamatic Biotin Gummies 10 000 mcg 60 Vegan Gummies Raspberry Flavor
- Price
- $50.98
- Rating
- 4.5/5
- Reviews
- 3,947
- Age
- 4y ago
Trending
90-day click momentum
WeightWorld Biotin Gummies - Biotin & 8 Key Vitamins - Supports Normal Hair Skin & Energy Metabolism for Men & Women - Mixed Berry Flavour - Non-GMO & Gluten-Free - 5 000mcg per Serving - 120 Gummies
- Price
- $85.82
- Rating
- 4.4/5
- Reviews
- 5,263
- Age
- 7y ago
Sporter - Biotin Ultra 10 000 mcg per Serving- 60 Vegan Tablets - Beauty Formula - Biotin Supplement for Hair Skin & Nails - Vitamins for Men & Women - Non Flavored
- Price
- $32.11
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago
Now Foods Biotin 10 000Mcg Extra Strength Vcaps 120S New
- Price
- $73.12
- Rating
- 4.3/5
- Reviews
- 5,935
- Age
- 13y ago
Biotin | Collagen | Keratin | Hyaluronic Acid - Hair Growth Support Supplement | Skin & Nails Beauty Complex 25000 mcg - B1 | B2 | B3 | B6 | B7 - Made in USA - For Women & Men | 60 Capsules
- Price
- $131.32
- Rating
- 4.5/5
- Reviews
- 16,993
- Age
- 4y ago
Biotin Hair Growth Vitamins 12 000mcg D-Biotin Tablets Enriched with Zinc & Selenium Vegan Hair Skin & Nails Vitamins for Women and Men High Strength - 3 Months Supply UK Made - New Leaf
- Price
- $76.83
- Rating
- 4.5/5
- Reviews
- 2,776
- Age
- 1y ago
Newest
by launch dateBiotin Hair Growth Vitamins 12 000mcg D-Biotin Tablets Enriched with Zinc & Selenium Vegan Hair Skin & Nails Vitamins for Women and Men High Strength - 3 Months Supply UK Made - New Leaf
- Price
- $76.83
- Rating
- 4.5/5
- Reviews
- 2,776
- Age
- 1y ago
Sporter - Biotin Ultra 10 000 mcg per Serving- 60 Vegan Tablets - Beauty Formula - Biotin Supplement for Hair Skin & Nails - Vitamins for Men & Women - Non Flavored
- Price
- $32.11
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago
Carbamide Forte Biotin 2500mcg for Hair Growth | Biotin Supplement for hair skin and nails | Hair Vitamins for Men & Women | 120 Tablets
- Price
- $26.65
- Rating
- 4.4/5
- Reviews
- 4,578
- Age
- 1y ago
NBL Natural Hair Vitamins 60 Gummies Supplement with Vitamin C Biotin & Folic Acid Supports Hair Growth Hair Loss Healthy Hair Skin & Nails | Hair Multivitamins Supplements for Men Womens
- Price
- $43.85
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 2y ago
Biotin | Collagen | Keratin | Hyaluronic Acid - Hair Growth Support Supplement | Skin & Nails Beauty Complex 25000 mcg - B1 | B2 | B3 | B6 | B7 - Made in USA - For Women & Men | 60 Capsules
- Price
- $131.32
- Rating
- 4.5/5
- Reviews
- 16,993
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 flat
Sellers
24
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
5%
- Carbamide Forte45%
- NOW26%
- NUTRAHARMONY7%
- SPORTER7%
- Vitamatic6%
- NBL NATURAL3%
- Open — no brand owns it (2 brands, 5%)
Biotin demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Biotin search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- biotin78K/yr
- biotin 10000 mcg33K/yr
- biotin for hair growth12K/yr
- بيوتين5K/yr
- بيوتين 10000 للشعر5K/yr
What reviews say buyers love and hate about Biotin
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Better growth”
“Good product”
“shiny yaani she keeps telling me it feels thicker”
“also improve my skin”
“M satisfied”
What buyers complain about
100% of reviews“Didn't work for me”
“Didn't see any difference in my hairfall”
Common Biotin questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
