Biotin
FailThe top 5 products take 90% of clicks, so Biotin is a Fail.
- Flapen Score
- 46 / 100Ranks 260 of 371 Health niches · −5 vs the category median of 5146
- Market size
- $464K/yr133K searches / yr
- 90-day growth
- -14.3%search demand this quarter
- Competition
- 90%top-5 click share · 8 brands · 24 sellers
Flapen Score
Biotin against its category
The dotted line is the Health average. Past it, Biotin is stronger. Inside it, weaker.
Market
The Biotin market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Biotin 133K times last year and spent an estimated $464K. The top 5 brands take 92% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
5.7% of searches ended in a purchase last week.
Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $464K a year.
- Searches, last 12 months
- 133K
- Growth, 90 days vs prior 90
- -14.3%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $464Ka year
- Top search term
- biotin78K searches a year
02 · Price
A sale here is worth $60.85.
Listings sell for $60.85 on average, from $26.65 to $131.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $60.85 that is $61K to $76K a year per listing.
- Average price
- $60.85inside the $15 to $100 sweet spot
- Price range
- $26.65–$131.32
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $61K–$76K
- Returns
- 0.6%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #137 within Diet & Nutrition. It carries 4,913 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 100%
- Out of stock, average day
- 14.1%
- Average rank
- #137in Diet & Nutrition
- Average rating
- 4.37 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 4,913per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Biotin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Carbamide Forte Biotin 2500mcg for Hair Growth | Biotin Supplement for hair skin and nails | Hair Vitamins for Men & Women | 120 Tablets
- Price
- $26.65
- Rating
- 4.4/5
- Reviews
- 4,578
- Age
- 1y ago

Now Foods Biotin 10 000Mcg Extra Strength Vcaps 120S New
- Price
- $73.12
- Rating
- 4.3/5
- Reviews
- 5,935
- Age
- 13y ago

Biotin | Collagen | Keratin | Hyaluronic Acid - Hair Growth Support Supplement | Skin & Nails Beauty Complex 25000 mcg - B1 | B2 | B3 | B6 | B7 - Made in USA - For Women & Men | 60 Capsules
- Price
- $131.32
- Rating
- 4.5/5
- Reviews
- 16,993
- Age
- 4y ago

Sporter - Biotin Ultra 10 000 mcg per Serving- 60 Vegan Tablets - Beauty Formula - Biotin Supplement for Hair Skin & Nails - Vitamins for Men & Women - Non Flavored
- Price
- $32.11
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago

Vitamatic Biotin Gummies 10 000 mcg 60 Vegan Gummies Raspberry Flavor
- Price
- $50.98
- Rating
- 4.5/5
- Reviews
- 3,947
- Age
- 4y ago
Trending
90-day click momentum
WeightWorld Biotin Gummies - Biotin & 8 Key Vitamins - Supports Normal Hair Skin & Energy Metabolism for Men & Women - Mixed Berry Flavour - Non-GMO & Gluten-Free - 5 000mcg per Serving - 120 Gummies
- Price
- $85.82
- Rating
- 4.4/5
- Reviews
- 5,263
- Age
- 7y ago

Sporter - Biotin Ultra 10 000 mcg per Serving- 60 Vegan Tablets - Beauty Formula - Biotin Supplement for Hair Skin & Nails - Vitamins for Men & Women - Non Flavored
- Price
- $32.11
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago

Now Foods Biotin 10 000Mcg Extra Strength Vcaps 120S New
- Price
- $73.12
- Rating
- 4.3/5
- Reviews
- 5,935
- Age
- 13y ago

Biotin | Collagen | Keratin | Hyaluronic Acid - Hair Growth Support Supplement | Skin & Nails Beauty Complex 25000 mcg - B1 | B2 | B3 | B6 | B7 - Made in USA - For Women & Men | 60 Capsules
- Price
- $131.32
- Rating
- 4.5/5
- Reviews
- 16,993
- Age
- 4y ago

Biotin Hair Growth Vitamins 12 000mcg D-Biotin Tablets Enriched with Zinc & Selenium Vegan Hair Skin & Nails Vitamins for Women and Men High Strength - 3 Months Supply UK Made - New Leaf
- Price
- $76.83
- Rating
- 4.5/5
- Reviews
- 2,776
- Age
- 1y ago
Newest
by launch date
Biotin Hair Growth Vitamins 12 000mcg D-Biotin Tablets Enriched with Zinc & Selenium Vegan Hair Skin & Nails Vitamins for Women and Men High Strength - 3 Months Supply UK Made - New Leaf
- Price
- $76.83
- Rating
- 4.5/5
- Reviews
- 2,776
- Age
- 1y ago

Sporter - Biotin Ultra 10 000 mcg per Serving- 60 Vegan Tablets - Beauty Formula - Biotin Supplement for Hair Skin & Nails - Vitamins for Men & Women - Non Flavored
- Price
- $32.11
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago

Carbamide Forte Biotin 2500mcg for Hair Growth | Biotin Supplement for hair skin and nails | Hair Vitamins for Men & Women | 120 Tablets
- Price
- $26.65
- Rating
- 4.4/5
- Reviews
- 4,578
- Age
- 1y ago

NBL Natural Hair Vitamins 60 Gummies Supplement with Vitamin C Biotin & Folic Acid Supports Hair Growth Hair Loss Healthy Hair Skin & Nails | Hair Multivitamins Supplements for Men Womens
- Price
- $43.85
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 2y ago

Biotin | Collagen | Keratin | Hyaluronic Acid - Hair Growth Support Supplement | Skin & Nails Beauty Complex 25000 mcg - B1 | B2 | B3 | B6 | B7 - Made in USA - For Women & Men | 60 Capsules
- Price
- $131.32
- Rating
- 4.5/5
- Reviews
- 16,993
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
24
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
5%
- Carbamide Forte45%
- NOW26%
- NUTRAHARMONY7%
- SPORTER7%
- Vitamatic6%
- NBL NATURAL3%
- Open — no brand owns it (2 brands, 5%)
Demand
Biotin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6× · 11 of 12 months tracked
Search terms
Top Biotin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- biotin78K/yr
- biotin 10000 mcg33K/yr
- biotin for hair growth12K/yr
- بيوتين5K/yr
- بيوتين 10000 للشعر5K/yr
Reviews and returns
What reviews say buyers love and hate about Biotin
We read the reviews and the return reasons for every product selling here.
“Didn't work for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biotin questions
Answered from the same tracked data.









