biotin
Skip itA concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$60.85avg listing price — sweet spot $15–$100
Price range
Good$26.65–$131.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$464K$464K/yr · 133K searches
Review moat
Bad4,913.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Arab Emirates niche tracking, biotin is a $464K/yr Amazon United Arab Emirates market (133K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
biotin market data
- Units sold / yr
- 6K–8K
- avg 1,000–1,250/product
- Revenue / yr
- $365K–$487K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #137
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 14.1%
- Avg brand age
- 59 months
- Avg seller age
- 78 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
24
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
5%
- Carbamide Forte45%
- NOW26%
- NUTRAHARMONY7%
- SPORTER7%
- Vitamatic6%
- NBL NATURAL3%
- Open — no brand owns it (2 brands, 5%)
Demand
Weekly Amazon search volume, last 46 weeks — -14.3% search growth over the last 90 days.Top biotin search terms
- biotin78K/yr
- biotin 10000 mcg33K/yr
- biotin for hair growth12K/yr
- بيوتين5K/yr
- بيوتين 10000 للشعر5K/yr
Top biotin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carbamide Forte Biotin 2500mcg for Hair Growth | Biotin Supplement for hair skin and nails | Hair Vitamins for Men & Women | 120 Tablets
Carbamide Forte$26.654.4★4,578 rev
Now Foods Biotin 10 000Mcg Extra Strength Vcaps 120S New
NOW$73.124.3★5,935 rev
Biotin | Collagen | Keratin | Hyaluronic Acid - Hair Growth Support Supplement | Skin & Nails Beauty Complex 25000 mcg - B1 | B2 | B3 | B6 | B7 - Made in USA - For Women & Men | 60 Capsules
NUTRAHARMONY$131.324.5★16,993 rev
Sporter - Biotin Ultra 10 000 mcg per Serving- 60 Vegan Tablets - Beauty Formula - Biotin Supplement for Hair Skin & Nails - Vitamins for Men & Women - Non Flavored
SPORTER$32.114.0★1 rev
Vitamatic Biotin Gummies 10 000 mcg 60 Vegan Gummies Raspberry Flavor
Vitamatic$50.984.5★3,947 rev
Newest
by launch date
Biotin Hair Growth Vitamins 12 000mcg D-Biotin Tablets Enriched with Zinc & Selenium Vegan Hair Skin & Nails Vitamins for Women and Men High Strength - 3 Months Supply UK Made - New Leaf
NEW LEAF PRODUCTS$76.832,776 rev
Sporter - Biotin Ultra 10 000 mcg per Serving- 60 Vegan Tablets - Beauty Formula - Biotin Supplement for Hair Skin & Nails - Vitamins for Men & Women - Non Flavored
SPORTER$32.111 rev
Carbamide Forte Biotin 2500mcg for Hair Growth | Biotin Supplement for hair skin and nails | Hair Vitamins for Men & Women | 120 Tablets
Carbamide Forte$26.654,578 rev
NBL Natural Hair Vitamins 60 Gummies Supplement with Vitamin C Biotin & Folic Acid Supports Hair Growth Hair Loss Healthy Hair Skin & Nails | Hair Multivitamins Supplements for Men Womens
NBL NATURAL$43.85149 rev
Biotin | Collagen | Keratin | Hyaluronic Acid - Hair Growth Support Supplement | Skin & Nails Beauty Complex 25000 mcg - B1 | B2 | B3 | B6 | B7 - Made in USA - For Women & Men | 60 Capsules
NUTRAHARMONY$131.3216,993 rev
Trending
90-day click momentum
WeightWorld Biotin Gummies - Biotin & 8 Key Vitamins - Supports Normal Hair Skin & Energy Metabolism for Men & Women - Mixed Berry Flavour - Non-GMO & Gluten-Free - 5 000mcg per Serving - 120 Gummies
WeightWorld$85.824.4★
Sporter - Biotin Ultra 10 000 mcg per Serving- 60 Vegan Tablets - Beauty Formula - Biotin Supplement for Hair Skin & Nails - Vitamins for Men & Women - Non Flavored
SPORTER$32.114.0★
Now Foods Biotin 10 000Mcg Extra Strength Vcaps 120S New
NOW$73.124.3★
Biotin | Collagen | Keratin | Hyaluronic Acid - Hair Growth Support Supplement | Skin & Nails Beauty Complex 25000 mcg - B1 | B2 | B3 | B6 | B7 - Made in USA - For Women & Men | 60 Capsules
NUTRAHARMONY$131.324.5★
Biotin Hair Growth Vitamins 12 000mcg D-Biotin Tablets Enriched with Zinc & Selenium Vegan Hair Skin & Nails Vitamins for Women and Men High Strength - 3 Months Supply UK Made - New Leaf
NEW LEAF PRODUCTS$76.834.5★
What buyers say about biotin
What buyers praise and complain about, mined from review topics.What buyers love
“Better growth”
“Good product”
“shiny yaani she keeps telling me it feels thicker”
“also improve my skin”
“M satisfied”
“No side effects or any”
“I purchased it since the price was good”
“mashallah this one gave real difference my scalp used to feel dry now smooth”
“Daily stress relief”
“easier to comb she also said nails growing nicely wallah shes happy with the change she keeps thanking me for this simple small tablet that made big difference in her confidence”
What buyers complain about
“Didn't work for me”
“Didn't see any difference in my hairfall”
Common questions
- Is biotin profitable to sell on Amazon United Arab Emirates?
- The niche generates $464K/yr across 9 tracked products. 90-day search growth is -14.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the biotin niche?
- 8 brands and 24 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in biotin?
- Top complaints mined from reviews: الوظيفة - بشكل عام, متعلق بالشعر. The return rate is 0.6%.
- What does it cost to enter the biotin niche?
- Listings span $26.65–$131.32; the average listing price is $60.85 (sweet spot $15–$100). The average incumbent carries 4,913 reviews — the moat a new listing must climb.