adidas shoes women
Worth a lookShows a fragmented shelf (top 5 take 7% of clicks), but high returns (12.3%) keeps it on the watch list.
Competition
Incredible7%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$831K$831K/yr · 3.7M searches
Avg price
Good$162.20avg listing price — sweet spot $15–$100
Growth
Good+22.0%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,021.41avg incumbent reviews — the moat a new listing must climb
Price range
Bad$16.64–$515.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad12.3%return rate — above 5% kills the launch gate
According to Flapen's Amazon United Arab Emirates niche tracking, adidas shoes women is a $831K/yr Amazon United Arab Emirates market (3.7M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
adidas shoes women market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $811K–$973K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #555
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 58%
- Out of stock
- 5.4%
- Avg brand age
- 46 months
- Avg seller age
- 43 days
Competition & brand share
Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
68
Top-5 brand share
76%
Top 20: 99%
Top-5 click share
7%
Top 20: 20%
Open market
41%
- New Balance22%
- Skechers12%
- LUCKY STEP9%
- adidas8%
- PUMA5%
- ODCKOI4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.0% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.2×
Top adidas shoes women search terms
- skechers women shoes862K/yr
- adidas shoes women437K/yr
- nike shoes women392K/yr
- new balance shoes for women318K/yr
- puma shoes women221K/yr
- new balance198K/yr
- new balance shoes176K/yr
- guess shoes women148K/yr
- new balance 530107K/yr
- سكيتشرز نسائي96K/yr
Top adidas shoes women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NEW BALANCE 530 WHITE/BLUE 38 EU
New Balance$327.284.4★1,309 rev
LUCKY STEP Womens Platform Sneakers Rhinestone Fashion Chunky Casual Sparkly Retro Braided Walking Shoes(Apricot PU 38EU)
LUCKY STEP$111.404.1★2,522 rev
New Balance 327 Womens SHOES MOONBEAM 39 EU
New Balance$286.774.2★304 rev
ODCKOI Slip on Womens Sneakers Comfortable Breathable Walking Shoes Womens Lightweight Jogging Fitness Trainers-HEIBAI-36
ODCKOI$128.154.4★134 rev
New Balance 530 Unisex Shoes WHITE (100) 38 EU
New Balance$319.534.1★45 rev
Newest
by launch date
ODCKOI Womens Slip On Shoes Breathable Sneakers Lightweight Mesh Sports Shoes Walking Shoes Hands Free Shoes for Gym Fitness White-BAISE-40
ODCKOI$148.9524 rev
NIKE WOMENS W NIKE REVOLUTION 8 LACED SHOES BLACK/PINK FOAM-WHITE-ANTHRACITE 8
Nike$158.32300 rev
Skechers Womens SKECH-AIR DYNAMIGHT 2.0 NATURAL PINK SHOES 36.5 EU
Skechers$114.94107 rev
Skechers Womens SUMMITS BLACK PINK SHOES 38.5 EU
Skechers$109.73155 rev
Men womens Walking Shoes Slip-On Lightweight Sneakers Running Shoes Exercise Tennis Shoes Fitness Sports Shoes Lightweight Breathable Soft Sole navy 43 EU
SKY VIEW$108.149 rev
Trending
90-day click momentum
New Balance Mens Fresh Foam X Garoé V2 Trail Running Shoe Black/Phantom/Castlerock 7
New Balance$305.754.5★
ODCKOI Slip on Womens Sneakers Comfortable Breathable Walking Shoes Womens Lightweight Jogging Fitness Trainers-QUANBAI-40
ODCKOI$152.864.4★
ODCKOI Womens Slip On Shoes Breathable Sneakers Lightweight Mesh Sports Shoes Walking Shoes Hands Free Shoes for Gym Fitness White-BAISE-40
ODCKOI$148.954.1★
GUESS Womens Loven Sneaker White 6.5 / 37 EU
GUESS$105.864.5★
NIKE WOMENS W NIKE REVOLUTION 8 LACED SHOES BLACK/PINK FOAM-WHITE-ANTHRACITE 8
Nike$158.324.4★
What buyers say about adidas shoes women
What buyers praise and complain about, mined from review topics.What buyers love
“So comfortable”
“Great quality”
“Fits perfectly”
“As what i've expected”
“Worth it”
“Sportive techniques and long lasting materials”
“Sportive techniques and long lasting materials”
“Very light breathable”
“Stylish and versatile”
What buyers complain about
“Small”
“material is cheap”
Top return reasons
Common questions
- Is adidas shoes women profitable to sell on Amazon United Arab Emirates?
- The niche generates $831K/yr across 455 tracked products. 1 of 85 products launched in the last 360 days are still selling. 90-day search growth is +22.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the adidas shoes women niche?
- 28 brands and 68 sellers compete. The top 5 products take 7% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in adidas shoes women?
- Top complaints mined from reviews: الحجم الكلي, جودة المواد. The return rate is 12.3% — above our launch gate.
- When does demand for adidas shoes women peak?
- Demand peaks in Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the adidas shoes women niche?
- Listings span $16.64–$515.34; the average listing price is $162.20 (sweet spot $15–$100). The average incumbent carries 2,021 reviews — the moat a new listing must climb.