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Adidas Shoes Women

Adidas Shoes Women shows a fragmented shelf (top 5 take 7% of clicks), but high returns (12.3%) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 35% of 214 Fashion niches · +3 vs the category median of 49

Market size 74Growth 51Conversion 2Competition 98Returns 0Price range 17Avg price 54Brand share 48Review moat 45Quality gap 76
This niche Category average · 214 niches

Is Adidas Shoes Women profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Adidas Shoes Women is a $831K/yr Amazon United Arab Emirates market (3.7M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.

Adidas Shoes Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +22.0% over the last 90 days and 0.1% of searches end in a purchase.

$831K

revenue / yr

Units sold / yr6K
Search volume / yr+22.0%3.7M
Conversion rate0.1%
Avg price$162.20

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers28 · 68
Top-5 product click share7%
Open market24%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 455 products

Sponsored placement58%
New entrants (1y)85· 1 succeeded
Avg rating4.3★
Avg reviews2,021

Top Adidas Shoes Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.

$0$8K$17K$25K$33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

68

Top-5 brand share

76%

Top 20: 99%

Top-5 click share

7%

Top 20: 20%

Open market

41%

  • New Balance22%
  • Skechers12%
  • LUCKY STEP9%
  • adidas8%
  • PUMA5%
  • ODCKOI4%

Adidas Shoes Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.7MCVR0.1%Products455Brands28Top 5 Brands76%OOS Rate5.4%Rating4.3★Reviews2,021Avg BSR#555
150K100KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.2×

Top Adidas Shoes Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • skechers women shoes862K/yr
  • adidas shoes women437K/yr
  • nike shoes women392K/yr
  • new balance shoes for women318K/yr
  • puma shoes women221K/yr
  • new balance198K/yr
  • new balance shoes176K/yr
  • guess shoes women148K/yr
  • new balance 530107K/yr
  • سكيتشرز نسائي96K/yr

What reviews say buyers love and hate about Adidas Shoes Women

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews
الراحة الشاملة42%

So comfortable

الجودة الشاملة20%

Great quality

الحجم الكلي12%

Fits perfectly

المنتج المعلن عنه مقابل المنتج الفعلي10%

As what i've expected

القيمة مقابل المال6%

Worth it

What buyers complain about

88% of reviews
الحجم الكلي75%

Small

جودة المواد13%

material is cheap

Adidas Shoes Women return rate & reasons

Why buyers send it back, as a share of all return requests.

12.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1الحجم الكلي
64%
2أقدام مناسبة
9%
3طول
4%
4عرض
4%
5لون
4%

Common Adidas Shoes Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Adidas Shoes Women 52/100 on Amazon United Arab Emirates — Worth a look. The niche generates $831K/yr across 455 tracked products. 1 of 85 products launched in the last 360 days are still selling. Search demand moved +22.0% over the last 90 days.
Search demand for Adidas Shoes Women on Amazon United Arab Emirates peaks in Nov, where the busiest month runs 2.2× the quietest.