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Adidas Shoes Women

Maybe

The top 5 products take only 7% of clicks. But returns run at 12.3% of orders, so Adidas Shoes Women is a Maybe.

Flapen Score
52
52 / 100
Top 35% of 214 Fashion niches · +3 vs the category median of 49
Market size
$831K/yr3.7M searches / yr
90-day growth
+22.0%search demand this quarter
Competition
7%top-5 click share · 28 brands · 68 sellers

Flapen Score

Adidas Shoes Women against its category

The dotted line is the Fashion average. Past it, Adidas Shoes Women is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adidas Shoes Women market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Adidas Shoes Women 3.7M times last year and spent an estimated $831K. The top 5 brands take 76% of clicks. Demand peaks in Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $831K a year.

Searches, last 12 months
3.7M
Growth, 90 days vs prior 90
+22.0%
Conversion, latest week
0.1%
Market size, estimated
$831Ka year
Peak month
November2.2× the quietest month
Top search term
skechers women shoes862K searches a year

02 · Price

A sale here is worth $162.20.

Listings sell for $162.20 on average, from $16.64 to $515.34. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $162.20 that is $0 to $16K a year per listing.

Average price
$162.20above the $15 to $100 sweet spot
Price range
$16.64–$515.34
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
12.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #555 within Fashion. It carries 2,021 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
98%
Out of stock, average day
5.4%
Average rank
#555in Fashion
Average rating
4.29 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,021per listing
Listings tracked
455

04 · Newcomers

Amazon counts 1 of last year's 85 launches as successful.

85 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
85
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Adidas Shoes Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 7% of clicks. An open shelf where new products get seen.

$0$8K$17K$25K$33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

68

Top-5 brand share

76%

Top 20: 99%

Top-5 click share

7%

Top 20: 20%

Open market

41%

  • New Balance22%
  • Skechers12%
  • LUCKY STEP9%
  • adidas8%
  • PUMA5%
  • ODCKOI4%

Demand

Adidas Shoes Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.2×

Search terms

Top Adidas Shoes Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skechers women shoes862K/yr
  • adidas shoes women437K/yr
  • nike shoes women392K/yr
  • new balance shoes for women318K/yr
  • puma shoes women221K/yr
  • new balance198K/yr
  • new balance shoes176K/yr
  • guess shoes women148K/yr
  • new balance 530107K/yr
  • سكيتشرز نسائي96K/yr

Reviews and returns

What reviews say buyers love and hate about Adidas Shoes Women

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “الراحة الشاملة”
75%of negative reviews mention “الحجم الكلي”
12.3%of orders come back
“Small”
A buyer, on “الحجم الكلي”75% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Adidas Shoes Women questions

Answered from the same tracked data.