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Adidas Shoes Kids

Fail

Returns run at 13.4% of orders, so Adidas Shoes Kids is a Fail.

Flapen Score
44
44 / 100
Ranks 146 of 214 Fashion niches · −5 vs the category median of 49
Market size
$76K/yr563K searches / yr
90-day growth
+28.0%search demand this quarter
Competition
8%top-5 click share · 23 brands · 37 sellers

Flapen Score

Adidas Shoes Kids against its category

The dotted line is the Fashion average. Past it, Adidas Shoes Kids is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adidas Shoes Kids market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Adidas Shoes Kids 563K times last year and spent an estimated $76K. The top 5 brands take 85% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 563K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
563K
Growth, 90 days vs prior 90
+28.0%
Conversion, latest week
0.1%
Market size, estimated
$76Ka year
Top search term
skechers kids134K searches a year

02 · Price

A sale here is worth $90.47.

Listings sell for $90.47 on average, from $22.46 to $199.00. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $90.47 that is $0 to $9K a year per listing.

Average price
$90.47inside the $15 to $100 sweet spot
Price range
$22.46–$199.00
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
13.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #223 within Fashion. It carries 681 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
99%
Out of stock, average day
11.4%
Average rank
#223in Fashion
Average rating
4.45 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
681per listing
Listings tracked
300

04 · Newcomers

Amazon counts 0 of last year's 70 launches as successful.

70 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
70
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Adidas Shoes Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

$0$764$2K$2K$3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

37

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

8%

Top 20: 22%

Open market

26%

  • adidas25%
  • Skechers23%
  • AMICA14%
  • PUMA5%
  • SKY VIEW5%
  • Lucky Kids2%

Demand

Adidas Shoes Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.3× · 11 of 12 months tracked

Search terms

Top Adidas Shoes Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skechers kids134K/yr
  • adidas shoes kids106K/yr
  • girls shoes72K/yr
  • kids shoes boy37K/yr
  • school shoes for boys26K/yr
  • adidas kids shoes25K/yr
  • kids shoes girls26K/yr
  • white shoes for boys15K/yr
  • puma shoes for kids21K/yr
  • skechers boys shoes10K/yr

Reviews and returns

What reviews say buyers love and hate about Adidas Shoes Kids

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “الوزن ثقيل”
13.4%of orders come back
“A bit heavy”
A buyer, on “الوزن ثقيل”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Adidas Shoes Kids questions

Answered from the same tracked data.