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Brother Printer

Fail

The top 5 brands take 100% of clicks, so Brother Printer is a Fail.

Flapen Score
38
38 / 100
Ranks 92 of 138 Computers niches · −4 vs the category median of 42
Market size
$241K/yr36K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
59%top-5 click share · 1 brands · 27 sellers

Flapen Score

Brother Printer against its category

The dotted line is the Computers average. Past it, Brother Printer is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brother Printer market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Brother Printer 36K times last year and spent an estimated $241K. One brand takes every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $241K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
1.0%
Market size, estimated
$241Ka year
Top search term
brother printer28K searches a year

02 · Price

A sale here is worth $674.49.

Listings sell for $674.49 on average, from $153.52 to $1453.12. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $674.49 that is $0 to $67K a year per listing.

Average price
$674.49above the $15 to $100 sweet spot
Price range
$153.52–$1453.12
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$67K
Returns
2.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #17 within Computers. It carries 327 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#17in Computers
Average rating
4.17 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
327per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Brother Printer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$24K$48K$72K$96K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Brother100%
  • Open — no brand owns it (0%)

Demand

Brother Printer search demand

Weekly searches over the year. Pick a range.

800600Spike '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Brother Printer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brother printer28K/yr
  • brother4K/yr
  • brother laser printer4K/yr

Reviews and returns

What reviews say buyers love and hate about Brother Printer

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “جودة الطباعة”
16%of negative reviews mention “الوظيفة - بشكل عام”
2.1%of orders come back
“Not working”
A buyer, on “الوظيفة - بشكل عام”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Brother Printer questions

Answered from the same tracked data.