keyboard
Worth a lookShows beatable incumbent ratings (4.2★), but weak search conversion (0.7%) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$1.2M$1.2M/yr · 1.4M searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$126.44avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Review moat
Bad6,554.59avg incumbent reviews — the moat a new listing must climb
Price range
Bad$22.82–$512.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Arab Emirates niche tracking, keyboard is a $1.2M/yr Amazon United Arab Emirates market (1.4M searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
keyboard market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $1.3M–$1.6M
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 77%
- Out of stock
- 7.8%
- Avg brand age
- 41 months
- Avg seller age
- 70 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
92
Top-5 brand share
68%
Top 20: 98%
Top-5 click share
43%
Top 20: 83%
Open market
27%
- Logitech23%
- MageGee18%
- WEETOTUNG15%
- BODANBRO7%
- Generic6%
- UGREEN5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top keyboard search terms
- keyboard466K/yr
- gaming keyboard206K/yr
- keyboard gaming114K/yr
- mechanical keyboard148K/yr
- wireless keyboard103K/yr
- كيبورد قيمنق83K/yr
- كيبورد50K/yr
- keyboard wireless51K/yr
- bluetooth keyboard40K/yr
- mechanical keyboard wireless20K/yr
Top keyboard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Logitech K250 Bluetooth Keyboard with Numpad Easy Connectivity Compact Wireless Keyboard made with Recycled Plastic Spill-Resistant comfortable Keys - Windows/MacOS ARA Keyboard - Graphite
Logitech$70.074.3★28 rev
MageGee Portable 60% Mechanical Gaming Keyboard (Black/Red Switch)
MageGee$104.114.3★3,745 rev
Wired 60-Percent Mechanical Gaming Keyboard - WEETOTUNG 61-Keys Backlit Blue Switch Compact Layout Keyboard - Arabic and English
WEETOTUNG$58.963.8★27 rev
Wired 60-Percent Mechanical Gaming Keyboard - BODANBRO 61-Keys Backlit Blue Switch Compact Layout Keyboard
BODANBRO$56.953.9★16 rev
Ultra-Slim Bluetooth Keyboard 25cm Wireless 200g Lightweight Silent Keys 40-Hour Battery Life Black with Mouse
Generic$38.163.4★3 rev
Newest
by launch date
TECKNET 2.4G Wireless Keyboard For Windows/Chrome OS UK Layout Compact Mini Keyboards Small Silent Whisper-Quiet Keyboard with 12 months Battery Life (Black)
TECKNET$54.9410,676 rev
TECKNET Wired USB Keyboard Full-Size Silent Office Keyboard with Numeric Keypad Spill-Resistant Design QWERTY UK Layout Compatible with PC Laptop Desktop Windows/Mac 7-Color & Brightness Adjust
TECKNET$54.32167 rev
FREEWOLF M87V2 Wireless Keyboard Tri Mode-BT/2.4G/Wired Silent and smooth 4000mAh Side-printed Keycap QWERTY US layout Anti-ghosting 16M RGB Gaming Keyboard for MAC/Win (Night)
Free wolf$102.8429 rev
Ultra-Slim Bluetooth Keyboard 25cm Wireless 200g Lightweight Silent Keys 40-Hour Battery Life Black with Mouse
Generic$38.163 rev
UGREEN Slim Silent Wireless Keyboard Bluetooth5.4+2.4G Rechargeable 99-Key Compact Portable Keyboard 7-10 Adjustable Stand for office/home/travel/study 3 Device for Mac iPad Windows Android
UGREEN$126.18168 rev
Trending
90-day click momentum
uRage Exodus 220 RGB Gaming Keyboard Compact 87-Key Mechanical Feel Rainbow Backlit USB Wired Keyboard Anti-Ghosting for PC Laptop Gaming Space-Saving Tenkeyless Design Windows Compatible Black
uRage$93.095.0★
MageGee Mini 60% Gaming Keyboard Upgrade RGB Backlit 61 Key Ultra-Compact Keyboard TS91 Ergonomic Waterproof Mechanical Feeling Office Computer Keyboard for PC MAC PS4 Xbox ONE Gamer(White)
MageGee$78.164.3★
ATTACK SHARK X68 PRO HE Wireless Rapid Trigger Gaming Keyboard with Adjustable Actuation 8K Polling Rate Hall Effect Magnetic Switch Hot-Swap RGB Backlit BT/2.4GHz/Wired for FPS Games-Black
ATTACK SHARK$273.914.3★
MageGee Portable 60% Mechanical Gaming Keyboard (Black/Red Switch)
MageGee$104.114.3★
Ultra-Slim Bluetooth Keyboard 25cm Wireless 200g Lightweight Silent Keys 40-Hour Battery Life Black with Mouse
Generic$38.163.4★
What buyers say about keyboard
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Good Value for money”
“Good as described”
“Its really Nice and silent, abd it Got different colors”
“easy to set up”
“the clicky sound is soothing”
“Compatible”
“designed for comfortable”
“designed for comfortable”
“without the distracting noise”
What buyers complain about
“Durability issue after one month”
“Disconnects often and for no reason”
“Didnt work”
“i cannot even clock another button because its going like the button is stuck”
“Poor quality”
“it sounds terrible”
“No usb connector to use it”
“The keyboard is defective”
“waste of money”
“Unstable performance”
Top return reasons
Common questions
- Is keyboard profitable to sell on Amazon United Arab Emirates?
- The niche generates $1.2M/yr across 39 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the keyboard niche?
- 23 brands and 92 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in keyboard?
- Top complaints mined from reviews: متانة, الاتصال - بشكل عام, الوظيفة - بشكل عام. The return rate is 3.9%.
- When does demand for keyboard peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the keyboard niche?
- Listings span $22.82–$512.65; the average listing price is $126.44 (sweet spot $15–$100). The average incumbent carries 6,555 reviews — the moat a new listing must climb.