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Bluetooth Adapter

Fail

The top 5 brands take 95% of clicks, so Bluetooth Adapter is a Fail.

Flapen Score
37
37 / 100
Ranks 96 of 138 Computers niches · −5 vs the category median of 42
Market size
$62K/yr32K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
74%top-5 click share · 7 brands · 50 sellers

Flapen Score

Bluetooth Adapter against its category

The dotted line is the Computers average. Past it, Bluetooth Adapter is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bluetooth Adapter market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Bluetooth Adapter 32K times last year and spent an estimated $62K. The top 5 brands take 95% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
4.3%
Market size, estimated
$62Ka year
Top search term
bluetooth dongle18K searches a year

02 · Price

A sale here is worth $45.00.

Listings sell for $45.00 on average, from $20.14 to $105.71. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $45.00 that is $0 to $5K a year per listing.

Average price
$45.00inside the $15 to $100 sweet spot
Price range
$20.14–$105.71
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #20 within Computers. It carries 7,473 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
13.8%
Average rank
#20in Computers
Average rating
4.17 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
7,473per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Bluetooth Adapter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

$0$6K$12K$19K$25K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

50

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

2%

  • TP-Link49%
  • UGREEN21%
  • KMBNTU14%
  • ASUS7%
  • Generic4%
  • GregYoung3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Bluetooth Adapter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.7× · 11 of 12 months tracked

Search terms

Top Bluetooth Adapter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bluetooth dongle18K/yr
  • bluetooth adapter7K/yr
  • bluetooth adapter for pc4K/yr
  • usb bluetooth adapter3K/yr

Reviews and returns

What reviews say buyers love and hate about Bluetooth Adapter

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “التوافق - بشكل عام”
40%of negative reviews mention “التوافق - بشكل عام”
4.5%of orders come back
“doesn't work with windows 11”
A buyer, on “التوافق - بشكل عام”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bluetooth Adapter questions

Answered from the same tracked data.