apple pencil
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$2.2M$2.2M/yr · 482K searches
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Good$168.86avg listing price — sweet spot $15–$100
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,601.75avg incumbent reviews — the moat a new listing must climb
Price range
Bad$21.58–$424.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, apple pencil is a $2.2M/yr Amazon United Arab Emirates market (482K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Sep. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
apple pencil market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $2.1M–$2.5M
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 59 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
38
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Apple48%
- metapen24%
- Accokids13%
- Luntak8%
- ESR6%
- MEKO2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.8×
Top apple pencil search terms
- apple pencil195K/yr
- apple pencil pro70K/yr
- ipad pencil44K/yr
- apple pen40K/yr
- قلم ايباد34K/yr
- ipad pen30K/yr
- apple pencil 2nd generation16K/yr
- stylus pen for ipad13K/yr
- apple pencil 1st generation10K/yr
- ipad pencil 11th generation6K/yr
Top apple pencil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Apple Pencil (USB-C)
Apple$275.264.3★301 rev
Metapen Pencil A8 for iPad 2018-2026 (2X Faster Charge) Pixel Precision Magnetic Attachment Stylus Pen for iPad A16 11/10/9/8/7/6th Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3/M4 Mini 5/6/7th A17 Pro
metapen$59.104.4★48,215 rev
Apple Pencil Pro
Apple$424.744.3★482 rev
iPad Pencil 9th&10th Generation 10 Mins Fast Charge Stylus Pen for Apple Pencil 1st/2nd 6/7/8/9/10 Pro 11 and 12.9 Air 3/4/5 mini 5/6 with Palm Rejection Tilt Sensitivity
Accokids$24.243.2★2,180 rev
Universal Stylus Pens for Touch Screens POM Tip Magnetic iPad Pencil Rechargeable Tablet Pencil Active Stylus Pen for Android/iPad/Pro/Air/Mini/iPhone/Samsung/Lenovo/iOS/and Other Smartphone Devices
Luntak$21.583.9★1,313 rev
Newest
by launch date
MEKO Stylus Pen for iPad 2018-2026 LED Power Display Pencil with 15 Min Fast Charge Compatible for Apple iPad 11/10/9/8/7/6th Gen Air 11/13(M3) Pro11/12.9/13 Air3-5 Mini 5/6 White
MEKO$67.38843 rev
Apple (Refurbished) Magic Pencil A2051 (2nd Gen)
Apple$202.643 rev
Apple Pencil (2nd Generation)
Apple$368.266 rev
Apple Pencil (1st Generation) - Includes USB-C to Apple Pencil Adapter
Apple$372.941 rev
ESR Pencil (1st Generation) for iPad 2018-2026 Tilt Sensitivity Palm Rejection Compatible with iPad 11th(A16)/10th Generation Air 11/13 Pro 11/12.9/13 Mini 6/5 White
ESR$75.891,455 rev
Trending
90-day click momentumApple Pencil (1st Generation) - Includes USB-C to Apple Pencil Adapter
Apple$372.945.0★
Apple (Refurbished) Magic Pencil A2051 (2nd Gen)
Apple$202.641.0★
Universal Stylus Pens for Touch Screens POM Tip Magnetic iPad Pencil Rechargeable Tablet Pencil Active Stylus Pen for Android/iPad/Pro/Air/Mini/iPhone/Samsung/Lenovo/iOS/and Other Smartphone Devices
Luntak$21.583.9★
Apple Pencil (2nd Generation)
Apple$368.263.9★
Apple Pencil Pro
Apple$424.744.3★
What buyers say about apple pencil
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Value for Money”
“perfect condition compatible with iPad rights perfectly fine”
“easy to connect”
“While it charges quickly”
“the battery life is impressive”
“Works properly”
“Love it works perfectly fine”
“very convinient to carry”
“I think it will come in handy”
What buyers complain about
“Not working”
“broke in 4 months use -”
“Does not work with ipad”
“Item was not working”
“Faulty - Doesn't Connect”
“Poor quality”
“its not easy to work”
“Terrible battery dont last even 5 min”
“Not worth the price”
“its also extremely laggy”
Top return reasons
Common questions
- Is apple pencil profitable to sell on Amazon United Arab Emirates?
- The niche generates $2.2M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the apple pencil niche?
- 6 brands and 38 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in apple pencil?
- Top complaints mined from reviews: الوظيفة - بشكل عام, متانة, التوافق - بشكل عام. The return rate is 4.2%.
- When does demand for apple pencil peak?
- Demand peaks in Sep; the busiest month runs 1.8× the quietest.
- What does it cost to enter the apple pencil niche?
- Listings span $21.58–$424.74; the average listing price is $168.86 (sweet spot $15–$100). The average incumbent carries 5,602 reviews — the moat a new listing must climb.