Apple Pencil
FailThe top 5 brands take 98% of clicks, so Apple Pencil is a Fail.
- Flapen Score
- 40 / 100Ranks 82 of 138 Computers niches · −2 vs the category median of 4240
- Market size
- $2.2M/yr482K searches / yr
- 90-day growth
- -22.1%search demand this quarter
- Competition
- 83%top-5 click share · 6 brands · 38 sellers
Flapen Score
Apple Pencil against its category
The dotted line is the Computers average. Past it, Apple Pencil is stronger. Inside it, weaker.
Market
The Apple Pencil market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Apple Pencil 482K times last year and spent an estimated $2.2M. The top 5 brands take 98% of clicks. Demand peaks in Sep. Flapen scores it 40 out of 100, a Fail.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 482K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.
- Searches, last 12 months
- 482K
- Growth, 90 days vs prior 90
- -22.1%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $2.2Ma year
- Peak month
- September1.8× the quietest month
- Top search term
- apple pencil195K searches a year
02 · Price
A sale here is worth $168.86.
Listings sell for $168.86 on average, from $21.58 to $424.74. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $168.86 that is $127K to $169K a year per listing.
- Average price
- $168.86above the $15 to $100 sweet spot
- Price range
- $21.58–$424.74
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $127K–$169K
- Returns
- 4.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Computers. It carries 5,602 reviews at 3.97 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #26in Computers
- Average rating
- 3.97 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 5,602per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Apple Pencil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Apple Pencil (USB-C)
- Price
- $275.26
- Rating
- 4.3/5
- Reviews
- 301
- Age
- 2y ago
Metapen Pencil A8 for iPad 2018-2026 (2X Faster Charge) Pixel Precision Magnetic Attachment Stylus Pen for iPad A16 11/10/9/8/7/6th Pro 12.9/11/13-inch M4 Air 3/4/5/M2/M3/M4 Mini 5/6/7th A17 Pro
- Price
- $59.10
- Rating
- 4.4/5
- Reviews
- 48,215
- Age
- 4y ago
Apple Pencil Pro
- Price
- $424.74
- Rating
- 4.3/5
- Reviews
- 482
- Age
- 2y ago
iPad Pencil 9th&10th Generation 10 Mins Fast Charge Stylus Pen for Apple Pencil 1st/2nd 6/7/8/9/10 Pro 11 and 12.9 Air 3/4/5 mini 5/6 with Palm Rejection Tilt Sensitivity
- Price
- $24.24
- Rating
- 3.2/5
- Reviews
- 2,180
- Age
- 2y ago
Universal Stylus Pens for Touch Screens POM Tip Magnetic iPad Pencil Rechargeable Tablet Pencil Active Stylus Pen for Android/iPad/Pro/Air/Mini/iPhone/Samsung/Lenovo/iOS/and Other Smartphone Devices
- Price
- $21.58
- Rating
- 3.9/5
- Reviews
- 1,313
- Age
- 3y ago
Trending
90-day click momentum
Apple Pencil (1st Generation) - Includes USB-C to Apple Pencil Adapter
- Price
- $372.94
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Apple (Refurbished) Magic Pencil A2051 (2nd Gen)
- Price
- $202.64
- Rating
- 1.0/5
- Reviews
- 3
- Age
- 1y ago
Universal Stylus Pens for Touch Screens POM Tip Magnetic iPad Pencil Rechargeable Tablet Pencil Active Stylus Pen for Android/iPad/Pro/Air/Mini/iPhone/Samsung/Lenovo/iOS/and Other Smartphone Devices
- Price
- $21.58
- Rating
- 3.9/5
- Reviews
- 1,313
- Age
- 3y ago
Apple Pencil (2nd Generation)
- Price
- $368.26
- Rating
- 3.9/5
- Reviews
- 6
- Age
- 1y ago
Apple Pencil Pro
- Price
- $424.74
- Rating
- 4.3/5
- Reviews
- 482
- Age
- 2y ago
Newest
by launch date
MEKO Stylus Pen for iPad 2018-2026 LED Power Display Pencil with 15 Min Fast Charge Compatible for Apple iPad 11/10/9/8/7/6th Gen Air 11/13(M3) Pro11/12.9/13 Air3-5 Mini 5/6 White
- Price
- $67.38
- Rating
- 4.5/5
- Reviews
- 843
- Age
- 11mo ago
Apple (Refurbished) Magic Pencil A2051 (2nd Gen)
- Price
- $202.64
- Rating
- 1.0/5
- Reviews
- 3
- Age
- 1y ago
Apple Pencil (2nd Generation)
- Price
- $368.26
- Rating
- 3.9/5
- Reviews
- 6
- Age
- 1y ago
Apple Pencil (1st Generation) - Includes USB-C to Apple Pencil Adapter
- Price
- $372.94
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
ESR Pencil (1st Generation) for iPad 2018-2026 Tilt Sensitivity Palm Rejection Compatible with iPad 11th(A16)/10th Generation Air 11/13 Pro 11/12.9/13 Mini 6/5 White
- Price
- $75.89
- Rating
- 4.3/5
- Reviews
- 1,455
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
38
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Apple48%
- metapen24%
- Accokids13%
- Luntak8%
- ESR6%
- MEKO2%
Demand
Apple Pencil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.8×
Search terms
Top Apple Pencil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- apple pencil195K/yr
- apple pencil pro70K/yr
- ipad pencil44K/yr
- apple pen40K/yr
- قلم ايباد34K/yr
- ipad pen30K/yr
- apple pencil 2nd generation16K/yr
- stylus pen for ipad13K/yr
- apple pencil 1st generation10K/yr
- ipad pencil 11th generation6K/yr
Reviews and returns
What reviews say buyers love and hate about Apple Pencil
We read the reviews and the return reasons for every product selling here.
“Not working”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Pencil questions
Answered from the same tracked data.