Apple Keyboard
FailShoppers spend only $77K a year here, so Apple Keyboard is a Fail.
- Flapen Score
- 36 / 100Ranks 102 of 138 Computers niches · −6 vs the category median of 4236
- Market size
- $77K/yr46K searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 57%top-5 click share · 12 brands · 60 sellers
Flapen Score
Apple Keyboard against its category
The dotted line is the Computers average. Past it, Apple Keyboard is stronger. Inside it, weaker.
Market
The Apple Keyboard market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Apple Keyboard 46K times last year and spent an estimated $77K. The top 5 brands take 82% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $77Ka year
- Top search term
- bluetooth keyboard40K searches a year
02 · Price
A sale here is worth $111.50.
Listings sell for $111.50 on average, from $28.17 to $349.18. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $111.50 that is $0 to $11K a year per listing.
- Average price
- $111.50above the $15 to $100 sweet spot
- Price range
- $28.17–$349.18
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$11K
- Returns
- 6.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #60 within Computers. It carries 5,091 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 8.6%
- Average rank
- #60in Computers
- Average rating
- 4.12 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 5,091per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Apple Keyboard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Logitech K250 Bluetooth Keyboard with Numpad Easy Connectivity Compact Wireless Keyboard made with Recycled Plastic Spill-Resistant comfortable Keys - Windows/MacOS ARA Keyboard - Graphite
- Price
- $70.07
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 1y ago

Ultra-Slim Bluetooth Keyboard 25cm Wireless 200g Lightweight Silent Keys 40-Hour Battery Life Black with Mouse
- Price
- $38.16
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 10mo ago

UGREEN Slim Silent Wireless Keyboard Bluetooth5.3+2.4G Long Battery Life 78-Key Compact Portable Keyboard 4-9 Adjustable Stand for office/home/travel for Mac iPad Windows Android
- Price
- $107.97
- Rating
- 4.3/5
- Reviews
- 168
- Age
- 11mo ago

Xukinroy Ultra-Slim Bluetooth Keyboard Portable Mini Wireless Keyboard Rechargeable for Apple iPad iPhone Samsung Tablet Phone Smartphone iOS Android Windows (10 inch Black)
- Price
- $33.54
- Rating
- 4.1/5
- Reviews
- 7,612
- Age
- 5y ago

iClever Bluetooth Keyboard BK10 Multi Device Keyboard Rechargeable with Number Pad Ergonomic Design Full Size Stable Connection Keyboard for iPad iPhone Mac iOS Android Windows
- Price
- $108.28
- Rating
- 4.1/5
- Reviews
- 19,136
- Age
- 6y ago
Trending
90-day click momentum
TECKNET 2.4G Wireless Keyboard For Windows/Chrome OS UK Layout Compact Mini Keyboards Small Silent Whisper-Quiet Keyboard with 12 months Battery Life (Black)
- Price
- $54.94
- Rating
- 4.4/5
- Reviews
- 10,676
- Age
- 7mo ago

LEVADA PLUS Wireless Bluetooth Rechargeable Keyboard Universal Bluetooth Keyboard Portable Keyboard Suitable for iOS Android Windows iPad iPhone Tablets Smartphones PC MacBooks (Dark Green)
- Price
- $28.17
- Rating
- 3.8/5
- Reviews
- 27
- Age
- 2y ago

Ultra-Slim Bluetooth Keyboard 25cm Wireless 200g Lightweight Silent Keys 40-Hour Battery Life Black with Mouse
- Price
- $38.16
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 10mo ago

Logitech MX Keys Mini Minimalist Wireless Illuminated Keyboard Compact Bluetooth Backlit USB-C Compatible with Apple macOS iOS Windows Linux Android Metal Build Arabic Keyboard - Graphite
- Price
- $349.18
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 6y ago

iClever BK10 Bluetooth Keyboard- Universal Wireless & Rechargeable Ultra-Slim with Number Pad Ergonomic Design Compact Size Stable Connection for Windows iOS Android - Gray Black
- Price
- $112.18
- Rating
- 4.1/5
- Reviews
- 19,136
- Age
- 4y ago
Newest
by launch date
TECKNET 2.4G Wireless Keyboard For Windows/Chrome OS UK Layout Compact Mini Keyboards Small Silent Whisper-Quiet Keyboard with 12 months Battery Life (Black)
- Price
- $54.94
- Rating
- 4.4/5
- Reviews
- 10,676
- Age
- 7mo ago

Ultra-Slim Bluetooth Keyboard 25cm Wireless 200g Lightweight Silent Keys 40-Hour Battery Life Black with Mouse
- Price
- $38.16
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 10mo ago

ProtoArc Backlit Compact Wireless Keyboard for Mac K90-A Bluetooth Keyboard Multi-Device Low Profile Fluid Quiet Typing USB C Rechargeable Compatible with MacBook Pro/Air iPad - Space Gray
- Price
- $131.27
- Rating
- 4.5/5
- Reviews
- 386
- Age
- 10mo ago

Next Plug Foldable keyboard Bluetooth Portable Wireless keyboard with touchpad USB-C Rechargeable Pocket Size compact Slim Compaitable with iPads Tablets Laptop English & Arabic.
- Price
- $82.96
- Rating
- 4.2/5
- Reviews
- 2
- Age
- 10mo ago

UGREEN Slim Silent Wireless Keyboard Bluetooth5.3+2.4G Long Battery Life 78-Key Compact Portable Keyboard 4-9 Adjustable Stand for office/home/travel for Mac iPad Windows Android
- Price
- $107.97
- Rating
- 4.3/5
- Reviews
- 168
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
60
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
57%
Top 20: 96%
Open market
12%
- Logitech40%
- Generic17%
- iClever10%
- ProtoArc8%
- UGREEN7%
- Xukinroy6%
- Open — no brand owns it (6 brands, 12%)
Demand
Apple Keyboard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Apple Keyboard
We read the reviews and the return reasons for every product selling here.
“Damaged quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Keyboard questions
Answered from the same tracked data.









