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Apple Keyboard

Fail

Shoppers spend only $77K a year here, so Apple Keyboard is a Fail.

Flapen Score
36
36 / 100
Ranks 102 of 138 Computers niches · −6 vs the category median of 42
Market size
$77K/yr46K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
57%top-5 click share · 12 brands · 60 sellers

Flapen Score

Apple Keyboard against its category

The dotted line is the Computers average. Past it, Apple Keyboard is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Keyboard market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Apple Keyboard 46K times last year and spent an estimated $77K. The top 5 brands take 82% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
1.5%
Market size, estimated
$77Ka year
Top search term
bluetooth keyboard40K searches a year

02 · Price

A sale here is worth $111.50.

Listings sell for $111.50 on average, from $28.17 to $349.18. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $111.50 that is $0 to $11K a year per listing.

Average price
$111.50above the $15 to $100 sweet spot
Price range
$28.17–$349.18
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
6.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #60 within Computers. It carries 5,091 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#60in Computers
Average rating
4.12 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
5,091per listing
Listings tracked
23

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Apple Keyboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$15K$23K$31K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

60

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

12%

  • Logitech40%
  • Generic17%
  • iClever10%
  • ProtoArc8%
  • UGREEN7%
  • Xukinroy6%
  • Open — no brand owns it (6 brands, 12%)

Demand

Apple Keyboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25OctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.6× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Apple Keyboard

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “متانة”
6.3%of orders come back
“Damaged quickly”
A buyer, on “متانة”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Apple Keyboard questions

Answered from the same tracked data.