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Yara Perfume Lattafa

Fail

The top 5 brands take 100% of clicks, so Yara Perfume Lattafa is a Fail.

Flapen Score
41
41 / 100
Ranks 390 of 445 Beauty niches · −10 vs the category median of 51
Market size
$222K/yr171K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
84%top-5 click share · 5 brands · 42 sellers

Flapen Score

Yara Perfume Lattafa against its category

The dotted line is the Beauty average. Past it, Yara Perfume Lattafa is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yara Perfume Lattafa market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Yara Perfume Lattafa 171K times last year and spent an estimated $222K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $222K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
2.1%
Market size, estimated
$222Ka year
Top search term
yara perfume lattafa68K searches a year

02 · Price

A sale here is worth $61.74.

Listings sell for $61.74 on average, from $15.12 to $132.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $61.74 that is $15K to $31K a year per listing.

Average price
$61.74inside the $15 to $100 sweet spot
Price range
$15.12–$132.19
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$15K–$31K
Returns
1.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Beauty. It carries 7,842 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#94in Beauty
Average rating
4.28 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
7,842per listing
Listings tracked
9

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Yara Perfume Lattafa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

$0$33K$66K$100K$133K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Lattafa49%
  • Yara40%
  • GABANA5%
  • Ard Al Zaafaran2%
  • ODORZ2%

Search terms

Top Yara Perfume Lattafa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yara perfume lattafa68K/yr
  • lattafa yara23K/yr
  • yara25K/yr
  • yara perfume17K/yr
  • lattafa yara perfume8K/yr
  • يارا من لطافة6K/yr
  • عطر يارا7K/yr
  • يارا6K/yr
  • yara lattafa4K/yr
  • yara lattafa perfume3K/yr

Reviews and returns

What reviews say buyers love and hate about Yara Perfume Lattafa

We read the reviews and the return reasons for every product selling here.

70%of positive reviews mention “يشم”
33%of negative reviews mention “متانة”
1.1%of orders come back
“Not long lasting”
A buyer, on “متانة”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Yara Perfume Lattafa questions

Answered from the same tracked data.