Witch Hazel
FailThe top 5 brands take 97% of clicks, so Witch Hazel is a Fail.
- Flapen Score
- 40 / 100Ranks 405 of 445 Beauty niches · −11 vs the category median of 5140
- Market size
- $76K/yr37K searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 88%top-5 click share · 6 brands · 43 sellers
Flapen Score
Witch Hazel against its category
The dotted line is the Beauty average. Past it, Witch Hazel is stronger. Inside it, weaker.
Market
The Witch Hazel market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Witch Hazel 37K times last year and spent an estimated $76K. The top 5 brands take 97% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
4.4% of searches ended in a purchase last week.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $76Ka year
- Top search term
- witch hazel33K searches a year
02 · Price
A sale here is worth $45.71.
Listings sell for $45.71 on average, from $27.83 to $76.03. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $45.71 that is $5K to $11K a year per listing.
- Average price
- $45.71inside the $15 to $100 sweet spot
- Price range
- $27.83–$76.03
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$11K
- Returns
- 1.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #168 within Beauty. It carries 22,183 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 88%
- Out of stock, average day
- 2.2%
- Average rank
- #168in Beauty
- Average rating
- 4.38 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 22,183per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Witch Hazel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dickinsons Witch Hazel Astringent 16 Ounce
- Price
- $40.98
- Rating
- 4.5/5
- Reviews
- 1,618
- Age
- 12y ago

T.N. Dickinsons Witch Hazel Alcohol-Free Moisturizing Astringent 100% Natural 16 oz
- Price
- $39.74
- Rating
- 4.8/5
- Reviews
- 8,134
- Age
- 3y ago

Aitnaturals Rose Petal Witch Hazel Toner 12 fl oz / 355 ml | Enriched with Aloe Vera & Vitamin E | Minimizes Pores Smooths Skin Removes Dirt Evens Tone | Alcohol-Free with Natural Rose Fragrance
- Price
- $27.83
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 3y ago

Mild By Nature Witch Hazel Alcohol-Free Rose Petals 12 fl oz (355 ml)
- Price
- $76.03
- Rating
- 3.3/5
- Reviews
- 9
- Age
- 6y ago

Thayers Alcohol-Free Witch Hazel Facial Toner With Aloe Vera Formula Rose Petal 12 Fl Oz
- Price
- $54.08
- Rating
- 4.5/5
- Reviews
- 128,955
- Age
- 10y ago
Trending
90-day click momentum
Mild By Nature Witch Hazel Alcohol-Free Rose Petals 12 fl oz (355 ml)
- Price
- $76.03
- Rating
- 3.3/5
- Reviews
- 9
- Age
- 6y ago

Thayers Alcohol-Free Witch Hazel Facial Toner With Aloe Vera Formula Rose Petal 12 Fl Oz
- Price
- $54.08
- Rating
- 4.5/5
- Reviews
- 128,955
- Age
- 10y ago

Dickinson Brands T.N. Dickinsons Witch Hazel Cleansing Pads 60 Pads 2.13 in (5.41 cm) dia
- Price
- $44.76
- Rating
- 4.7/5
- Reviews
- 3,949
- Age
- 13y ago

T.N. Dickinsons Witch Hazel Alcohol-Free Moisturizing Astringent 100% Natural 16 oz
- Price
- $39.74
- Rating
- 4.8/5
- Reviews
- 8,134
- Age
- 3y ago

Dickinsons Witch Hazel Astringent 16 Ounce
- Price
- $40.98
- Rating
- 4.5/5
- Reviews
- 1,618
- Age
- 12y ago
Newest
by launch date
Aitnaturals Rose Petal Witch Hazel Toner 12 fl oz / 355 ml | Enriched with Aloe Vera & Vitamin E | Minimizes Pores Smooths Skin Removes Dirt Evens Tone | Alcohol-Free with Natural Rose Fragrance
- Price
- $27.83
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 3y ago

T.N. Dickinsons Witch Hazel Alcohol-Free Moisturizing Astringent 100% Natural 16 oz
- Price
- $39.74
- Rating
- 4.8/5
- Reviews
- 8,134
- Age
- 3y ago

Mild By Nature Witch Hazel Alcohol-Free Rose Petals 12 fl oz (355 ml)
- Price
- $76.03
- Rating
- 3.3/5
- Reviews
- 9
- Age
- 6y ago

Bliss of Earth Alcohol Free Pure Witch Hazel Astringent Natural Toner Great For Acne & Skin Rashes
- Price
- $29.49
- Rating
- 4.0/5
- Reviews
- 642
- Age
- 8y ago

Thayers Alcohol-Free Witch Hazel Facial Toner With Aloe Vera Formula Rose Petal 12 Fl Oz
- Price
- $54.08
- Rating
- 4.5/5
- Reviews
- 128,955
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
43
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- T.N. Dickinson's74%
- aitnaturals8%
- MILD BY NATURE6%
- THAYERS5%
- BLISS OF EARTH4%
- Dickinson's3%
Demand
Witch Hazel search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Witch Hazel
We read the reviews and the return reasons for every product selling here.
“Gentle on skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Witch Hazel questions
Answered from the same tracked data.









