Wig
FailReturns run at 10.6% of orders, so Wig is a Fail.
- Flapen Score
- 47 / 100Ranks 307 of 445 Beauty niches · −4 vs the category median of 5147
- Market size
- $67K/yr150K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 30%top-5 click share · 31 brands · 73 sellers
Flapen Score
Wig against its category
The dotted line is the Beauty average. Past it, Wig is stronger. Inside it, weaker.
Market
The Wig market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Wig 150K times last year and spent an estimated $67K. The top 5 brands take 50% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 150K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $67Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- wigs for women45K searches a year
02 · Price
A sale here is worth $78.90.
Listings sell for $78.90 on average, from $24.94 to $311.36. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $78.90 that is $0 to $8K a year per listing.
- Average price
- $78.90inside the $15 to $100 sweet spot
- Price range
- $24.94–$311.36
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 10.6%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #520 within Beauty. It carries 972 reviews at 3.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 92%
- Out of stock, average day
- 22.0%
- Average rank
- #520in Beauty
- Average rating
- 3.40 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 972per listing
- Listings tracked
- 63
04 · Newcomers
Amazon counts 0 of last year's 19 launches as successful.
19 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 19
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Wig products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NAYOO Long Ombre Blonde Wavy Wig for Women 26 Inch Middle Part Curly Wavy Wig Natural Looking Synthetic Heat Resistant Fiber Wig for Daily Party Use (Ombre Blonde)
- Price
- $67.68
- Rating
- 4.0/5
- Reviews
- 1,639
- Age
- 3y ago

NAYOO Long Brown Mixed Blonde Wavy Wig for Women 26 Inch Middle Part Curly Wavy Wig Natural Looking Synthetic Heat Resistant Fiber Wig for Daily Party Use (Brown Mixed Blonde)
- Price
- $70.84
- Rating
- 3.8/5
- Reviews
- 598
- Age
- 3y ago

QACCF (Black) - Long Black Wig 70cm Womens Long Straight Middle Part Synthetic Halloween Costume Full Wig (Black)
- Price
- $43.49
- Rating
- 4.2/5
- Reviews
- 940
- Age
- 7y ago

Beauenty Long Straight Black Wigs Synthetic Long Wigs for Women Straight Looking Natural Heat Resistant Long Hair Wigs(Black)
- Price
- $39.48
- Rating
- 3.4/5
- Reviews
- 56
- Age
- 4y ago

MOTIM Long Black Wigs Natural looking Wig Synthetic Curly Wavy Hair Replacement Wigs for Daily Party Use
- Price
- $29.87
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago
Trending
90-day click momentum
NAYOO Long Ombre Pink Wavy Wig for Women 26 Inch Middle Part Curly Wavy Wig Natural Looking Synthetic Heat Resistant Fiber Wig for Daily Party Use (Ombre Pink)
- Price
- $46.34
- Rating
- 4.0/5
- Reviews
- 220
- Age
- 3y ago

70cm Long Curly Cosplay Wig Pink or Dark Red Heat Resistant Synthetic Fibre Wavy Ends (Pink)
- Price
- $70.62
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 1y ago

MOTIM Long Black Wigs Natural looking Wig Synthetic Curly Wavy Hair Replacement Wigs for Daily Party Use
- Price
- $29.87
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago

28IN Brown Wig Long Chocolate Brown Wigs for Black Women Fluffy Wave Curly Hair Wig with Bangs Heat Resistant Synthetic Fiber Wig For Girl Party Wear
- Price
- $114.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

OMELPIS Long Black with Brown Highlights Wavy Wigs with Bangs Natural Charming Heat Resistant Synthetic Fiber Wigs for Women Layered Hair for Daily Dating Family Gathering Party 60cm
- Price
- $108.73
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 8mo ago
Newest
by launch date
36cm Short Brown Straight Wig with Bangs for Women Natural Layered Shoudler Length Chestnut Brown Wigs Heat Resistant Synthetic Fiber Curly Hair for Daily Dating Family Gathering Party
- Price
- $79.01
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 6mo ago

28IN Brown Wig Long Chocolate Brown Wigs for Black Women Fluffy Wave Curly Hair Wig with Bangs Heat Resistant Synthetic Fiber Wig For Girl Party Wear
- Price
- $114.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

OMELPIS Middle Long Dark Brown Wavy Wigs with Curtain Bangs for Women Natural Shoulder Length Water Wave Heat Resistant Synthetic Fiber Layered Hair for Daily Dating Family Gathering Party Travel 50cm
- Price
- $102.92
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 8mo ago

OMELPIS Long Black with Brown Highlights Wavy Wigs with Bangs Natural Charming Heat Resistant Synthetic Fiber Wigs for Women Layered Hair for Daily Dating Family Gathering Party 60cm
- Price
- $108.73
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 8mo ago

Platinum Blonde Bob Wig for Women KASTWAVE Short Curly Wavy Layered Wig with Side Bangs Natural Synthetic Glueless Wig with Dark Roots Ready to Wear Fashion Wig for Daily Party Cosplay
- Price
- $44.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
31 falling
Sellers
73
Top-5 brand share
50%
Top 20: 91%
Top-5 click share
30%
Top 20: 64%
Open market
44%
- NAYOO21%
- OMELPIS9%
- Generic8%
- SHINEDOWN6%
- QACCF6%
- Beauenty6%
Demand
Wig search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0×
Search terms
Top Wig search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wigs for women45K/yr
- wig43K/yr
- wigs19K/yr
- شعر مستعار طبيعي نسائي10K/yr
- باروكة شعر طبيعي 100 للنساء9K/yr
- hair wigs for women8K/yr
- hair wig7K/yr
- wigs for women natural hair9K/yr
Reviews and returns
What reviews say buyers love and hate about Wig
We read the reviews and the return reasons for every product selling here.
“Very bad quality doesnt fit well if you have a lot of hair”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wig questions
Answered from the same tracked data.









