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Whitening Body Lotion

Fail

The top 5 brands take 100% of clicks, so Whitening Body Lotion is a Fail.

Flapen Score
46
46 / 100
Ranks 322 of 445 Beauty niches · −5 vs the category median of 51
Market size
$105K/yr145K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
63%top-5 click share · 5 brands · 68 sellers

Flapen Score

Whitening Body Lotion against its category

The dotted line is the Beauty average. Past it, Whitening Body Lotion is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whitening Body Lotion market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Whitening Body Lotion 145K times last year and spent an estimated $105K. All 5 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
2.3%
Market size, estimated
$105Ka year
Top search term
vaseline gluta hya lotion66K searches a year

02 · Price

A sale here is worth $31.24.

Listings sell for $31.24 on average, from $12.00 to $62.47. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $31.24 that is $8K to $16K a year per listing.

Average price
$31.24inside the $15 to $100 sweet spot
Price range
$12.00–$62.47
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
0.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #338 within Beauty. It carries 1,237 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#338in Beauty
Average rating
4.27 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,237per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Whitening Body Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$21K$31K$42K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

68

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Vaseline91%
  • APLB4%
  • The Derma Co2%
  • Olay2%
  • Creme 211%

Demand

Whitening Body Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '25Spike '26Prime Day '26OctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.9× · 11 of 12 months tracked

Search terms

Top Whitening Body Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vaseline gluta hya lotion66K/yr
  • whitening lotion15K/yr
  • brightening body lotion12K/yr
  • whitening body lotion15K/yr
  • gluta hya vaseline12K/yr
  • vaseline gluta hya8K/yr
  • lotion for women whitening8K/yr
  • gluta hya4K/yr
  • advanced korean skin body lotion6K/yr

Reviews and returns

What reviews say buyers love and hate about Whitening Body Lotion

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “الحساسية”
0.9%of orders come back
“Allergy”
A buyer, on “الحساسية”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Whitening Body Lotion questions

Answered from the same tracked data.