Vitamin E
MaybeReturns run at only 0.6% of orders. But demand is soft, at -4.3% this quarter, so Vitamin E is a Maybe.
- Flapen Score
- 52 / 100Top 45% of 445 Beauty niches · +1 vs the category median of 5152
- Market size
- $253K/yr131K searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 59%top-5 click share · 20 brands · 50 sellers
Flapen Score
Vitamin E against its category
The dotted line is the Beauty average. Past it, Vitamin E is stronger. Inside it, weaker.
Market
The Vitamin E market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Vitamin E 131K times last year and spent an estimated $253K. The top 5 brands take 59% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $253K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $253Ka year
- Peak month
- November1.2× the quietest month
- Top search term
- vitamin e70K searches a year
02 · Price
A sale here is worth $59.58.
Listings sell for $59.58 on average, from $11.57 to $225.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $59.58 that is $6K to $15K a year per listing.
- Average price
- $59.58inside the $15 to $100 sweet spot
- Price range
- $11.57–$225.50
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$15K
- Returns
- 0.6%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #355 within Beauty. It carries 3,697 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 81%
- Out of stock, average day
- 3.0%
- Average rank
- #355in Beauty
- Average rating
- 4.37 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 3,697per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Vitamin E products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Best Choice Nutrition Vitamin E 50 capsules |for beautiful skin healthy hair and eyes.
- Price
- $30.01
- Rating
- 4.1/5
- Reviews
- 2,805
- Age
- 6y ago

Now Foods Vitamin E-400 IU with Mixed Tocopherols Plus 100 mcg Selenium | d-Alpha Tocopherol for Antioxidant Protection & Cellular Health & Immune Support | 100 Softgels
- Price
- $61.66
- Rating
- 4.6/5
- Reviews
- 2,333
- Age
- 13y ago

RADIANT PLATINUM Vitamin E 400 Iu 90Sgels
- Price
- $34.64
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 3y ago

PROLIFE ATLAS VITAMIN E 400IU X 100 SOFTGELS
- Price
- $27.75
- Rating
- 4.2/5
- Reviews
- 93
- Age
- 7y ago

MAJESTIC PURE Vitamin E Oil | Huge 236ML Bottle | 100% Pure and Natural Cold Pressed Vitamin E oil for Skin Scars Face Nails Hair Scalp | 20 000 IU | Non-GMO Verified | Hair & Body Oil
- Price
- $40.00
- Rating
- 4.4/5
- Reviews
- 8,839
- Age
- 2y ago
Trending
90-day click momentum
Integrative Therapeutics Vitamin E - Antioxidant Supplement for Cardiovascular Health Support* - Heart Support* - Dairy-Free & Gluten-Free - 60 Vitamin Softgels (60 Servings)
- Price
- $79.89
- Rating
- 4.7/5
- Reviews
- 609
- Age
- 6y ago

Merck 100 Evion Capsules Vitamin E For Glowing Face Strong Hair Acne Nails Glowing Skin 400mg
- Price
- $81.51
- Rating
- 3.7/5
- Reviews
- 3
- Age
- 2y ago

PROLIFE ATLAS VITAMIN E 400IU X 100 SOFTGELS
- Price
- $27.75
- Rating
- 4.2/5
- Reviews
- 93
- Age
- 7y ago

GENONE E-Gen 400 Vitamin E Capsule for Glowing Face Skin and Hair Nutrition (30 Capsules)
- Price
- $36.72
- Rating
- 4.4/5
- Reviews
- 237
- Age
- 4y ago

RADIANT PLATINUM Vitamin E 400 Iu 90Sgels
- Price
- $34.64
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 3y ago
Newest
by launch date
Merck 100 Evion Capsules Vitamin E For Glowing Face Strong Hair Acne Nails Glowing Skin 400mg
- Price
- $81.51
- Rating
- 3.7/5
- Reviews
- 3
- Age
- 2y ago

Botanic Hearth Vitamin E Oil | 100% Pure And Natural Oil For Growth Of Nails Hair Eyebrows & Eyelashes | 35 000 Iu | Hair & Body Oil With Eyebrow & Eyelash Brush|
- Price
- $33.73
- Rating
- 4.2/5
- Reviews
- 24,212
- Age
- 2y ago

Aitnaturals Vitamin E-400IU 100 Softgels Mixed with Tocopherols & Selenium(100mcg) | Support Immune System Skin Health & Digestion Prevent Premature Aging of Cells Fight Free Radicals Antioxidant
- Price
- $43.91
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 2y ago

NBL Natural Vitamin E-400 Mixed Tocopherols & Selenium 100 softgel Supports Heart Skin Immune Health & Antioxidant Protection for men and women
- Price
- $44.21
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 2y ago

MAJESTIC PURE Vitamin E Oil | Huge 236ML Bottle | 100% Pure and Natural Cold Pressed Vitamin E oil for Skin Scars Face Nails Hair Scalp | 20 000 IU | Non-GMO Verified | Hair & Body Oil
- Price
- $40.00
- Rating
- 4.4/5
- Reviews
- 8,839
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
50
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
34%
- BEST CHOICE NUTRITION22%
- NOW12%
- RADIANT PLATINUM10%
- PROLIFE ATLAS8%
- Majestic Pure7%
- Nature's Bounty7%
Demand
Vitamin E search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Vitamin E search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vitamin e70K/yr
- vitamin e capsules30K/yr
- فيتامين e7K/yr
- vitamin e capsules for face8K/yr
- vitamin e capsules for hair5K/yr
- vitamin e 400 iu4K/yr
Reviews and returns
What reviews say buyers love and hate about Vitamin E
We read the reviews and the return reasons for every product selling here.
“High quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin E questions
Answered from the same tracked data.









