urea cream
Worth a lookShows low returns (0.5%), but a small market ($99K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$44.91avg listing price — sweet spot $15–$100
Price range
Great$13.22–$100.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,934.04avg incumbent reviews — the moat a new listing must climb
Market size
Bad$99K$99K/yr · 69K searches
According to Flapen's Amazon United Arab Emirates niche tracking, urea cream is a $99K/yr Amazon United Arab Emirates market (69K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
urea cream market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $135K–$180K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 4.1%
- Avg brand age
- 49 months
- Avg seller age
- 84 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
83
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
57%
Top 20: 96%
Open market
20%
- OUKEYA36%
- Eucerin17%
- NIKITA.VIVI8%
- Mixa7%
- Grocerism7%
- EVELINE COSMETICS4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.5% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 3.0×
Top urea cream search terms
- urea cream43K/yr
- urea11K/yr
- urea foot cream7K/yr
- urea cream 40 percent4K/yr
- يوريا كريم3K/yr
Top urea cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OUKEYA Urea Cream 40 Percent Urea Foot & Hand Cream for Cracked Heels and Dry Skin Urea Lotion for Deep Moisturizing Callus Remover Nourishes Soften Foot Moisturiser for Women&Men Maximum Strength
OUKEYA$50.004.5★10,938 rev
OUKEYA Urea Cream 42% plus Salicylic Acid 2% Urea Foot Hand Cream for Dry Cracked Feet Heels Elbows Salicylic Acid Cream for Deep Moisturizing Removes Corns Calluses Dead Skin and Softens Toenails
OUKEYA$56.344.6★2,934 rev
Eucerin UreaRepair Plus 10% Urea Foot Cream with Ceramide Smoothes Callouses and Thickened Heels Feet Care for Very Dry Suitable for Mature & Diabetic Skin 100ml
Eucerin$43.244.5★2,453 rev
NIKITA.VIVI Urea Cream 42% plus Salicylic Acid 2% 150G for Dry Cracked Feet Heels Elbows Knees Hands Repair Treatment Lotion Moisturizes & Removes Calluses Corns Dead Skin Softens Toenails
NIKITA.VIVI$39.724.7★17 rev
Grocerism Urea Cream 40 Percent For Feet Plus 2% Salicylic Acid 5.29 oz || Foot Cream and Hand Cream Maximum Strength with Hyaluronic Acid Tea Tree and Aloe Vera For Deep Moisturizes Callus Remover
Grocerism$59.924.5★9,646 rev
Newest
by launch date
Mixa UREA CICA+ REPAIR BODY MILK 250ML
Mixa$20.532 rev
Mixa Cream Urea Cica Repair+ Renewing Cream Body Moisturiser for Dry Rough Bumpy Skin with 10% Urea and Niacinamide Hypoallergenic Fragrance 400ml
Mixa$100.35316 rev
KANZA -Upgraded 40% Urea Cream for Foot&Hands 150g Callus Remover Hand Cream Foots Cream for Cracked Feet Elbows Knees Urea Lotion for Deep Moisturizing Foot Moisturiser for Men&Women
KANZA$33.311 rev
Urea Cream 60% plus 2% Salicylic Acid 40G for Dry Cracked Feet & Hands Heels Knees Elbows Hands Repair Treatment Foot Care Stick Moisturizes & Remove Callus Corns Dead Skin & Softens Toenails Balm
NIKITA.VIVI$26.457 rev
Urea Cream 40 Percent - Foot & Hand Cream for Dry Cracked Heels Feet Knees Elbows and Hands - Maximum Strength Urea Lotion for Softening and Moisturizing
Mouriven$37.40336 rev
Trending
90-day click momentumMixa UREA CICA+ REPAIR BODY MILK 250ML
Mixa$20.535.0★
Urea Cream 60% plus 2% Salicylic Acid 40G for Dry Cracked Feet & Hands Heels Knees Elbows Hands Repair Treatment Foot Care Stick Moisturizes & Remove Callus Corns Dead Skin & Softens Toenails Balm
NIKITA.VIVI$26.453.7★
Mixa Cream Urea Cica Repair+ Renewing Cream Body Moisturiser for Dry Rough Bumpy Skin with 10% Urea and Niacinamide Hypoallergenic Fragrance 400ml
Mixa$100.354.6★
KANZA -Upgraded 40% Urea Cream for Foot&Hands 150g Callus Remover Hand Cream Foots Cream for Cracked Feet Elbows Knees Urea Lotion for Deep Moisturizing Foot Moisturiser for Men&Women
KANZA$33.315.0★
Eucerin Urea Repair Plus 5% Urea Body Lotion Instant 48-Hour Relief from Dry Skin Reduces Bumpy Skin and Roughness Soothing Scent 250ml
Eucerin$73.483.8★
What buyers say about urea cream
What buyers praise and complain about, mined from review topics.What buyers love
“Soooo hydrating”
“Great for dry skin”
“Good product”
“Nice scent too”
“Good Value”
“Quite effective”
“It's extremely smooth on my foot”
“I love the feel of my skin after applying this cream”
“Very good and light”
“This is one of the best products that i brought from eucerin”
What buyers complain about
“Not effective”
“Doesn't work on your skin”
“Its very thick”
“it seems like it dries out the skin that doesnt have any or much dead skin”
“takes a long time to absorb so it stays on top”
“So Im not going to use it everyday when its drying out parts of my skin that werent previously dry”
“It feels heavy on your feet”
Top return reasons
Common questions
- Is urea cream profitable to sell on Amazon United Arab Emirates?
- The niche generates $99K/yr across 23 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +27.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the urea cream niche?
- 13 brands and 83 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in urea cream?
- Top complaints mined from reviews: الوظيفة - بشكل عام, مناسب للبشرة الجافة, سماكة. The return rate is 0.5%.
- When does demand for urea cream peak?
- Demand peaks in Apr–May; the busiest month runs 3.0× the quietest.
- What does it cost to enter the urea cream niche?
- Listings span $13.22–$100.35; the average listing price is $44.91 (sweet spot $15–$100). The average incumbent carries 2,934 reviews — the moat a new listing must climb.