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Underarm Whitening

Maybe

Returns run at only 0.8% of orders. But the top 5 brands take 95% of clicks, so Underarm Whitening is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 445 Beauty niches · +4 vs the category median of 51
Market size
$118K/yr65K searches / yr
90-day growth
+47.7%search demand this quarter
Competition
69%top-5 click share · 7 brands · 46 sellers

Flapen Score

Underarm Whitening against its category

The dotted line is the Beauty average. Past it, Underarm Whitening is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Underarm Whitening market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Underarm Whitening 65K times last year and spent an estimated $118K. The top 5 brands take 95% of clicks. Demand peaks in May–Jun–Jul–Aug–Sep. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +47.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+47.7%
Conversion, latest week
5.0%
Market size, estimated
$118Ka year
Peak month
June2.8× the quietest month
Top search term
underarm whitening26K searches a year

02 · Price

A sale here is worth $36.66.

Listings sell for $36.66 on average, from $24.77 to $69.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $36.66 that is $4K to $9K a year per listing.

Average price
$36.66inside the $15 to $100 sweet spot
Price range
$24.77–$69.11
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
0.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Beauty. It carries 5,256 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Beauty
Average rating
4.07 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
5,256per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Underarm Whitening products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

$0$12K$24K$35K$47K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

46

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • Be Bodywise77%
  • Chemist at Play8%
  • Vaseline4%
  • Minimalist3%
  • WishCare3%
  • Cureskin3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Underarm Whitening search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 2.8×

Search terms

Top Underarm Whitening search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • underarm whitening26K/yr
  • bodywise underarm roll on15K/yr
  • be bodywise underarm roll on8K/yr
  • body wise roll on7K/yr
  • underarm whitening cream for women5K/yr
  • bodywise roll on4K/yr

Reviews and returns

What reviews say buyers love and hate about Underarm Whitening

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “يشم”
25%of negative reviews mention “يشم”
0.8%of orders come back
“The smell is awful”
A buyer, on “يشم”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Underarm Whitening questions

Answered from the same tracked data.