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Top Coat Nail Polish

Fail

Shoppers spend only $66K a year here, so Top Coat Nail Polish is a Fail.

Flapen Score
49
49 / 100
Ranks 275 of 445 Beauty niches · −2 vs the category median of 51
Market size
$66K/yr34K searches / yr
90-day growth
+11.1%search demand this quarter
Competition
63%top-5 click share · 11 brands · 46 sellers

Flapen Score

Top Coat Nail Polish against its category

The dotted line is the Beauty average. Past it, Top Coat Nail Polish is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Top Coat Nail Polish market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Top Coat Nail Polish 34K times last year and spent an estimated $66K. The top 5 brands take 92% of clicks. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+11.1%
Conversion, latest week
6.9%
Market size, estimated
$66Ka year
Peak month
May2.2× the quietest month
Top search term
top coat nail polish11K searches a year

02 · Price

A sale here is worth $28.53.

Listings sell for $28.53 on average, from $7.50 to $57.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $28.53 that is $3K to $7K a year per listing.

Average price
$28.53inside the $15 to $100 sweet spot
Price range
$7.50–$57.39
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.6%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #186 within Beauty. It carries 11,967 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#186in Beauty
Average rating
4.40 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
11,967per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Top Coat Nail Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$7K$10K$13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

46

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

6%

  • Rimmel35%
  • Sally Hansen34%
  • OPI11%
  • Essence Cosmetics9%
  • modelones3%
  • beetles Gel Polish2%
  • Open — no brand owns it (5 brands, 6%)

Demand

Top Coat Nail Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 2.2×

Search terms

Top Top Coat Nail Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • top coat nail polish11K/yr
  • top coat8K/yr
  • clear nail polish7K/yr
  • base coat nail polish5K/yr
  • base coat3K/yr

Reviews and returns

What reviews say buyers love and hate about Top Coat Nail Polish

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “الجودة الشاملة”
0.6%of orders come back
“The worst quality”
A buyer, on “الجودة الشاملة”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Top Coat Nail Polish questions

Answered from the same tracked data.