toner
Worth a lookShows low returns (0.7%), but a deep review moat (5,192 avg reviews) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$38.54avg listing price — sweet spot $15–$100
Price range
Incredible$15.25–$68.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Market size
Okay$265K$265K/yr · 248K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Review moat
Bad5,191.52avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Arab Emirates niche tracking, toner is a $265K/yr Amazon United Arab Emirates market (248K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in May. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
toner market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $231K–$308K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 2.6%
- Avg brand age
- 52 months
- Avg seller age
- 81 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
121
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
52%
Top 20: 91%
Open market
21%
- medicube34%
- Beauty of Joseon17%
- ANUA12%
- ROUND LAB7%
- simple5%
- TIRTIR4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.2% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.7×
Top toner search terms
- toner142K/yr
- face toner17K/yr
- تونر13K/yr
- toner korean14K/yr
- تونر للوجه11K/yr
- toner for oily skin11K/yr
- toner for dry skin10K/yr
- korean toner10K/yr
- hydrating toner6K/yr
- face toner for women5K/yr
Top toner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
medicube Salmon DNA PDRN Pink CICA Soothing Toner I Pink Glow Toner for Skin Boosting Soothing and Calming Uneven Skin Tone Peptide & Niacinamide Korean Skin Care (250ml / 8.45 fl. oz.)
medicube$38.284.6★3,695 rev
Beauty of Joseon Glow Replenishing Rice Facial Sebum Toner for Oily Combination and Dry Skin Moisturizing Formula Hydrating Balance Care Korean Skincare for Men and Women 150ml
Beauty of Joseon$38.684.3★3,361 rev
medicube Triple Collagen Toner - Hydrolyzed Atelo & Soluble Collagen for Deep Hydration & Plump Skin - Fast-Absorbing Formula for All-Day Suppleness Korean Skincare (4.73 fl.oz.)
medicube$34.594.6★2,361 rev
ANUA Rice 70 Glow Milky Toner for Glass Skin Rice Water Niacinamide Ceramides Panthenol Non comedogenic Fungal Acne Safe Korean Skin Care 250ml/8.45fl.oz.
ANUA$42.724.2★6,080 rev
ROUND LAB 1025 Dokdo Toner 6.76 Fl Oz Oil Control and Reduces Excess Sebum Gentle Exfoliating Facial Toner Deep Sea Water for Moisturization Soft Finish Without Stickiness Korean Skin Care
ROUND LAB$27.514.6★1,747 rev
Newest
by launch date
numbuzin No.9 Toner | NAD+ PDRN Glow Boosting Toner | Glowing Firming Hydrating Elasticity Wrinkles Fine Lines Korean Skincare | Salmon PDRN Peptides NAD | Essence for Dry Skin | 5.07 fl. Oz
numbuzin$48.611,669 rev
medicube PDRN Pink Niacinamide Milky Toner for Hydrating Moisturizing Soothing Ceramide Peptide Glass Glow Skin Korean Skincare | 150ml 5.07 fl. Oz.
medicube$44.563,695 rev
medicube Zero Pore Pads Mild 2.0 - Gentle Calming Toner Pads for Exfoliation Minimizing Pores and Blackhead Removal with PHA - Ideal for All Skin Types - Korean Skin Care
medicube$51.152,709 rev
medicube Salmon DNA PDRN Pink CICA Soothing Toner I Pink Glow Toner for Skin Boosting Soothing and Calming Uneven Skin Tone Peptide & Niacinamide Korean Skin Care (250ml / 8.45 fl. oz.)
medicube$38.283,695 rev
TIRTIR Milk Skin Rice Toner | Deep Moisturizing Hydrating Toner for face Niacinamide Ceramide Nature-Oriented Ingredients for Korean Skin Care Vegan 1.69 Fl Oz (Original 1.69OZ)
TIRTIR$46.067,778 rev
Trending
90-day click momentumTIRTIR Milk Skin Rice Toner | Deep Moisturizing Hydrating Toner for face Niacinamide Ceramide Nature-Oriented Ingredients for Korean Skin Care Vegan 1.69 Fl Oz (Original 1.69OZ)
TIRTIR$46.064.5★
medicube PDRN Pink Niacinamide Milky Toner for Hydrating Moisturizing Soothing Ceramide Peptide Glass Glow Skin Korean Skincare | 150ml 5.07 fl. Oz.
medicube$44.564.6★
medicube Salmon DNA PDRN Pink CICA Soothing Toner I Pink Glow Toner for Skin Boosting Soothing and Calming Uneven Skin Tone Peptide & Niacinamide Korean Skin Care (250ml / 8.45 fl. oz.)
medicube$38.284.6★
medicube Zero Pore Pads 2.0 Dual-Textured Facial Toner Pads for Exfoliation and Pore Care with 4.5% AHA Lactic Acid & 0.45% BHA Salicylic Acid Ideal for All Skin Types Korean Skin Care
medicube$54.774.6★
medicube Zero Pore Pads Mild 2.0 - Gentle Calming Toner Pads for Exfoliation Minimizing Pores and Blackhead Removal with PHA - Ideal for All Skin Types - Korean Skin Care
medicube$51.154.6★
What buyers say about toner
What buyers praise and complain about, mined from review topics.What buyers love
“Great product”
“Amazing glow and hydration”
“Definitely worth it”
“Good for my skin”
“Love the softness”
“This is suitable for dry skin”
“Easy to use”
“its gives me glowing”
“Super lightweight”
“I didnt have any side effects or anything at all”
What buyers complain about
“Not good for sensitive skin”
“Skin rash”
“Not good for sensitive skin”
“ae and the product was diff and didnt work at all”
“Very bad it is not good for skin”
“These are advertised as the pore pads 2.0, but they are not the 2.0 version... they are the first generation.”
“it leaks”
“little greasy”
“Soapy watery texture”
“clogged my pores”
Top return reasons
Common questions
- Is toner profitable to sell on Amazon United Arab Emirates?
- The niche generates $265K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the toner niche?
- 18 brands and 121 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in toner?
- Top complaints mined from reviews: صحة الجلد, الحساسية, الحساسية - بشكل عام. The return rate is 0.7%.
- When does demand for toner peak?
- Demand peaks in May; the busiest month runs 1.7× the quietest.
- What does it cost to enter the toner niche?
- Listings span $15.25–$68.69; the average listing price is $38.54 (sweet spot $15–$100). The average incumbent carries 5,192 reviews — the moat a new listing must climb.