Toner
MaybeReturns run at only 0.7% of orders. But the average product has 5,192 reviews to catch up to, so Toner is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 445 Beauty niches · +3 vs the category median of 5154
- Market size
- $265K/yr248K searches / yr
- 90-day growth
- +5.2%search demand this quarter
- Competition
- 52%top-5 click share · 18 brands · 121 sellers
Flapen Score
Toner against its category
The dotted line is the Beauty average. Past it, Toner is stronger. Inside it, weaker.
Market
The Toner market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Toner 248K times last year and spent an estimated $265K. The top 5 brands take 75% of clicks. Demand peaks in May. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $265K a year.
- Searches, last 12 months
- 248K
- Growth, 90 days vs prior 90
- +5.2%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $265Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- toner142K searches a year
02 · Price
A sale here is worth $38.54.
Listings sell for $38.54 on average, from $15.25 to $68.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $38.54 that is $4K to $10K a year per listing.
- Average price
- $38.54inside the $15 to $100 sweet spot
- Price range
- $15.25–$68.69
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$10K
- Returns
- 0.7%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #45 within Beauty. It carries 5,192 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #45in Beauty
- Average rating
- 4.43 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 5,192per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Toner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
medicube Salmon DNA PDRN Pink CICA Soothing Toner I Pink Glow Toner for Skin Boosting Soothing and Calming Uneven Skin Tone Peptide & Niacinamide Korean Skin Care (250ml / 8.45 fl. oz.)
- Price
- $38.28
- Rating
- 4.6/5
- Reviews
- 3,695
- Age
- 1y ago

Beauty of Joseon Glow Replenishing Rice Facial Sebum Toner for Oily Combination and Dry Skin Moisturizing Formula Hydrating Balance Care Korean Skincare for Men and Women 150ml
- Price
- $38.68
- Rating
- 4.3/5
- Reviews
- 3,361
- Age
- 2y ago

medicube Triple Collagen Toner - Hydrolyzed Atelo & Soluble Collagen for Deep Hydration & Plump Skin - Fast-Absorbing Formula for All-Day Suppleness Korean Skincare (4.73 fl.oz.)
- Price
- $34.59
- Rating
- 4.6/5
- Reviews
- 2,361
- Age
- 5y ago

ANUA Rice 70 Glow Milky Toner for Glass Skin Rice Water Niacinamide Ceramides Panthenol Non comedogenic Fungal Acne Safe Korean Skin Care 250ml/8.45fl.oz.
- Price
- $42.72
- Rating
- 4.2/5
- Reviews
- 6,080
- Age
- 1y ago

ROUND LAB 1025 Dokdo Toner 6.76 Fl Oz Oil Control and Reduces Excess Sebum Gentle Exfoliating Facial Toner Deep Sea Water for Moisturization Soft Finish Without Stickiness Korean Skin Care
- Price
- $27.51
- Rating
- 4.6/5
- Reviews
- 1,747
- Age
- 5y ago
Trending
90-day click momentum
TIRTIR Milk Skin Rice Toner | Deep Moisturizing Hydrating Toner for face Niacinamide Ceramide Nature-Oriented Ingredients for Korean Skin Care Vegan 1.69 Fl Oz (Original 1.69OZ)
- Price
- $46.06
- Rating
- 4.5/5
- Reviews
- 7,778
- Age
- 1y ago

medicube PDRN Pink Niacinamide Milky Toner for Hydrating Moisturizing Soothing Ceramide Peptide Glass Glow Skin Korean Skincare | 150ml 5.07 fl. Oz.
- Price
- $44.56
- Rating
- 4.6/5
- Reviews
- 3,695
- Age
- 1y ago

medicube Salmon DNA PDRN Pink CICA Soothing Toner I Pink Glow Toner for Skin Boosting Soothing and Calming Uneven Skin Tone Peptide & Niacinamide Korean Skin Care (250ml / 8.45 fl. oz.)
- Price
- $38.28
- Rating
- 4.6/5
- Reviews
- 3,695
- Age
- 1y ago

medicube Zero Pore Pads 2.0 Dual-Textured Facial Toner Pads for Exfoliation and Pore Care with 4.5% AHA Lactic Acid & 0.45% BHA Salicylic Acid Ideal for All Skin Types Korean Skin Care
- Price
- $54.77
- Rating
- 4.6/5
- Reviews
- 27,019
- Age
- 5y ago

medicube Zero Pore Pads Mild 2.0 - Gentle Calming Toner Pads for Exfoliation Minimizing Pores and Blackhead Removal with PHA - Ideal for All Skin Types - Korean Skin Care
- Price
- $51.15
- Rating
- 4.6/5
- Reviews
- 2,709
- Age
- 1y ago
Newest
by launch date
numbuzin No.9 Toner | NAD+ PDRN Glow Boosting Toner | Glowing Firming Hydrating Elasticity Wrinkles Fine Lines Korean Skincare | Salmon PDRN Peptides NAD | Essence for Dry Skin | 5.07 fl. Oz
- Price
- $48.61
- Rating
- 4.7/5
- Reviews
- 1,669
- Age
- 11mo ago

medicube PDRN Pink Niacinamide Milky Toner for Hydrating Moisturizing Soothing Ceramide Peptide Glass Glow Skin Korean Skincare | 150ml 5.07 fl. Oz.
- Price
- $44.56
- Rating
- 4.6/5
- Reviews
- 3,695
- Age
- 1y ago

medicube Zero Pore Pads Mild 2.0 - Gentle Calming Toner Pads for Exfoliation Minimizing Pores and Blackhead Removal with PHA - Ideal for All Skin Types - Korean Skin Care
- Price
- $51.15
- Rating
- 4.6/5
- Reviews
- 2,709
- Age
- 1y ago

medicube Salmon DNA PDRN Pink CICA Soothing Toner I Pink Glow Toner for Skin Boosting Soothing and Calming Uneven Skin Tone Peptide & Niacinamide Korean Skin Care (250ml / 8.45 fl. oz.)
- Price
- $38.28
- Rating
- 4.6/5
- Reviews
- 3,695
- Age
- 1y ago

TIRTIR Milk Skin Rice Toner | Deep Moisturizing Hydrating Toner for face Niacinamide Ceramide Nature-Oriented Ingredients for Korean Skin Care Vegan 1.69 Fl Oz (Original 1.69OZ)
- Price
- $46.06
- Rating
- 4.5/5
- Reviews
- 7,778
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
121
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
52%
Top 20: 91%
Open market
21%
- medicube34%
- Beauty of Joseon17%
- ANUA12%
- ROUND LAB7%
- simple5%
- TIRTIR4%
Demand
Toner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.7×
Search terms
Top Toner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toner142K/yr
- face toner17K/yr
- تونر13K/yr
- toner korean14K/yr
- تونر للوجه11K/yr
- toner for oily skin11K/yr
- toner for dry skin10K/yr
- korean toner10K/yr
- hydrating toner6K/yr
- face toner for women5K/yr
Reviews and returns
What reviews say buyers love and hate about Toner
We read the reviews and the return reasons for every product selling here.
“Not good for sensitive skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toner questions
Answered from the same tracked data.









