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Tea Tree Oil

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -9.7% this quarter, so Tea Tree Oil is a Maybe.

Flapen Score
50
50 / 100
Ranks 247 of 445 Beauty niches · −1 vs the category median of 51
Market size
$119K/yr42K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
75%top-5 click share · 13 brands · 51 sellers

Flapen Score

Tea Tree Oil against its category

The dotted line is the Beauty average. Past it, Tea Tree Oil is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tea Tree Oil market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Tea Tree Oil 42K times last year and spent an estimated $119K. The top 5 brands take 75% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
8.6%
Market size, estimated
$119Ka year
Peak month
February1.3× the quietest month
Top search term
tea tree oil38K searches a year

02 · Price

A sale here is worth $33.41.

Listings sell for $33.41 on average, from $8.89 to $55.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $33.41 that is $3K to $8K a year per listing.

Average price
$33.41inside the $15 to $100 sweet spot
Price range
$8.89–$55.88
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #131 within Beauty. It carries 3,395 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
92%
Out of stock, average day
7.3%
Average rank
#131in Beauty
Average rating
4.38 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,395per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Tea Tree Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

$0$12K$24K$36K$48K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

51

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

18%

  • Majestic Pure22%
  • Hemani21%
  • Herbsindia14%
  • SVA ORGANICS10%
  • Botanic Hearth8%
  • NOW7%
  • Open — no brand owns it (7 brands, 18%)

Demand

Tea Tree Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about Tea Tree Oil

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
50%of negative reviews mention “زيتي/دهني”
0.7%of orders come back
“Bottle is all in oil”
A buyer, on “زيتي/دهني”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Tea Tree Oil questions

Answered from the same tracked data.