sunscreen stick
Worth a lookShows low returns (0.8%), but a small market ($76K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$41.44avg listing price — sweet spot $15–$100
Price range
Incredible$30.26–$70.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+86.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,136.71avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad$76K$76K/yr · 45K searches
According to Flapen's Amazon United Arab Emirates niche tracking, sunscreen stick is a $76K/yr Amazon United Arab Emirates market (45K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in May–Jun–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sunscreen stick market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $83K–$104K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #133
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 38%
- Out of stock
- 3.9%
- Avg brand age
- 41 months
- Avg seller age
- 72 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
76
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
67%
Top 20: 99%
Open market
12%
- TOCOBO49%
- Beauty of Joseon16%
- ROUND LAB10%
- SKIN10046%
- Abib4%
- Dot & Key3%
- Open — no brand owns it (7 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +86.5% search growth over the last 90 days.Peak months: May, Jun, Aug · busiest ÷ quietest = 2.2×
Top sunscreen stick search terms
- sunscreen stick19K/yr
- tocobo12K/yr
- tocobo sunscreen8K/yr
- sun stick5K/yr
Top sunscreen stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tocobo Cotton Soft Sun Stick SPF50+ PA++++ - 19g / 0.67oz
TOCOBO$36.684.4★19,183 rev
Beauty of Joseon Matte Sun Stick Mugwort Camelia for face Korean Sunscreen moisturizing with SPF 50 PA++++ Sebum Control No white Cast skincare for Women and Men 18g
Beauty of Joseon$34.544.4★6,190 rev
Tocobo Bio Watery Sun Cream Spf50+ Pa++++
TOCOBO$45.054.6★2,688 rev
ROUND LAB Birch Juice Moisturizing Sun Stick SPF 50+ 0.67oz Sunscreen Stick for face and body No White Cast Non-Sticky Travel-Friendly Protector Solar Barra Korean Sunscreen
ROUND LAB$32.804.6★1,811 rev
TOCOBO Cica Cooling Sun Stick SPF50+ PA++++ 1.69 fl. oz - Fermented Cica Complex Reduces Skin Temperature Quick Soothing Lightweight and Moisturizing
TOCOBO$38.154.5★1,990 rev
Newest
by launch date
LBOYLOVE Matte Sun Stick Mugwort + Camelia Korean Sunscreen Stick for Face Moisturizer with SPF 50+ PA+++ Matte Sunscreen for Face & Body Non Greasy No White Cast 18g/0.63oz
LBOYLOVE$34.334 rev
![[PKY] Pyunkang Yul Airy Protection Sun Stick SPF50+ PA++++ Lightweight & Non-Sticky UV Defense Smooth Matte Finish Zero-Irritation Korean Skincare (0.59 Oz 17g)](https://m.media-amazon.com/images/I/31oTDx9ma-L.jpg)
[PKY] Pyunkang Yul Airy Protection Sun Stick SPF50+ PA++++ Lightweight & Non-Sticky UV Defense Smooth Matte Finish Zero-Irritation Korean Skincare (0.59 Oz 17g)
Pyunkang Yul$42.08163 rev
TOCOBO Cica Calming Sun Serum SPF50 PA++++ 50 ml 1.69 fl. oz - Fermented Cica Complax Cape Aloe Leaf Extract Soothing Overheated Skin Reduces Skin Tempetature
TOCOBO$45.951,198 rev
TOCOBO Cica Cooling Sun Stick SPF50+ PA++++ 1.69 fl. oz - Fermented Cica Complex Reduces Skin Temperature Quick Soothing Lightweight and Moisturizing
TOCOBO$38.151,990 rev
ISDIN FOTOPROTECTOR Invisible Stick SPF50 10G
ISDIN$70.39990 rev
Trending
90-day click momentumLBOYLOVE Matte Sun Stick Mugwort + Camelia Korean Sunscreen Stick for Face Moisturizer with SPF 50+ PA+++ Matte Sunscreen for Face & Body Non Greasy No White Cast 18g/0.63oz
LBOYLOVE$34.333.8★
ROUND LAB Birch Juice Moisturizing Sun Stick SPF 50+ 0.67oz Sunscreen Stick for face and body No White Cast Non-Sticky Travel-Friendly Protector Solar Barra Korean Sunscreen
ROUND LAB$32.804.6★
ABIB Airy Sunstick Smoothing Bar
Abib$46.714.4★
Dot & Key Strawberry Dew SPF 50 Sunscreen Stick On-the-Go
Dot & Key$30.664.2★
Mustela SPF50 Family Sun Stick Fragrance-Free High Protection for Face Lips Ears & Moles Avocado Oil Water & Sand Resistant For Babies Kids & Adults Reef-Safe Non-Sticky Formula 9ml
Mustela$58.094.5★
What buyers say about sunscreen stick
What buyers praise and complain about, mined from review topics.What buyers love
“It's a great sun stick, but”
“easy to apply”
“So easy to use”
“Lightweight”
“Very moisturising”
“Exactly what ai wanted”
“powerful”
“lightweight on the skin”
“keeps its solid texture inside the bag”
“It feels very smooth”
What buyers complain about
“Very oily”
“The smell is little bit of a dish washing smell”
“Is not protecting me from the sun”
“Low quality sunscreen”
“Small”
“Doesn't work well”
“The stick mechanical doesn't work well”
“Very oily, my skin is dry”
“After application, it leaves a strange waxy feeling on the face, as if a layer of wax is sitting on top of the skin rather than absorbing into it”
“the product does not apply evenly”
Top return reasons
Common questions
- Is sunscreen stick profitable to sell on Amazon United Arab Emirates?
- The niche generates $76K/yr across 21 tracked products. 90-day search growth is +86.5%. Flapen's verdict: Worth a look (55/100).
- How competitive is the sunscreen stick niche?
- 13 brands and 76 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in sunscreen stick?
- Top complaints mined from reviews: زيتي/دهني, يشم, حماية. The return rate is 0.8%.
- When does demand for sunscreen stick peak?
- Demand peaks in May–Jun–Aug; the busiest month runs 2.2× the quietest.
- What does it cost to enter the sunscreen stick niche?
- Listings span $30.26–$70.39; the average listing price is $41.44 (sweet spot $15–$100). The average incumbent carries 3,137 reviews — the moat a new listing must climb.