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Sunscreen Stick

Sunscreen Stick shows low returns (0.8%), but a small market ($76K/yr) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 30% of 445 Beauty niches · +4 vs the category median of 51

Market size 19Growth 86Conversion 51Competition 31Returns 96Price range 95Avg price 95Brand share 34Review moat 34Quality gap 53
This niche Category average · 445 niches

Is Sunscreen Stick profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Sunscreen Stick is a $76K/yr Amazon United Arab Emirates market (45K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in May–Jun–Aug. Verdict: Worth a look — 55/100.

Sunscreen Stick: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +86.5% over the last 90 days and 4.1% of searches end in a purchase.

$76K

revenue / yr

Units sold / yr3K
Search volume / yr+86.5%45K
Conversion rate4.1%
Avg price$41.44

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers13 · 76
Top-5 product click share67%
Open market16%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement38%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews3,137

Top Sunscreen Stick products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

$0$8K$15K$23K$30K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

76

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

67%

Top 20: 99%

Open market

12%

  • TOCOBO49%
  • Beauty of Joseon16%
  • ROUND LAB10%
  • SKIN10046%
  • Abib4%
  • Dot & Key3%
  • Open — no brand owns it (7 brands, 12%)

Sunscreen Stick demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume45KCVR4.1%Products21Brands13Top 5 Brands84%OOS Rate3.9%Rating4.4★Reviews3,137Avg BSR#133
2K1KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Aug · busiest ÷ quietest = 2.2×

Top Sunscreen Stick search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sunscreen stick19K/yr
  • tocobo12K/yr
  • tocobo sunscreen8K/yr
  • sun stick5K/yr

What reviews say buyers love and hate about Sunscreen Stick

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
الالتصاق15%

It's a great sun stick, but

سهولة التطبيق14%

easy to apply

سهولة الاستخدام9%

So easy to use

الوزن خفيف8%

Lightweight

رطب/جاف8%

Very moisturising

What buyers complain about

81% of reviews
زيتي/دهني23%

Very oily

يشم14%

The smell is little bit of a dish washing smell

حماية14%

Is not protecting me from the sun

الجودة الشاملة9%

Low quality sunscreen

الحجم الكلي5%

Small

Sunscreen Stick return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1الحجم الكلي
42%
2زيتي/دهني
11%
3حالة المنتج
7%
4القيمة مقابل المال
5%
5الجودة الشاملة
5%

Common Sunscreen Stick questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sunscreen Stick 55/100 on Amazon United Arab Emirates — Worth a look. The niche generates $76K/yr across 21 tracked products. Search demand moved +86.5% over the last 90 days.
Search demand for Sunscreen Stick on Amazon United Arab Emirates peaks in May–Jun–Aug, where the busiest month runs 2.2× the quietest.