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Sunscreen Stick

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $76K a year here, so Sunscreen Stick is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 445 Beauty niches · +4 vs the category median of 51
Market size
$76K/yr45K searches / yr
90-day growth
+86.5%search demand this quarter
Competition
67%top-5 click share · 13 brands · 76 sellers

Flapen Score

Sunscreen Stick against its category

The dotted line is the Beauty average. Past it, Sunscreen Stick is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunscreen Stick market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Sunscreen Stick 45K times last year and spent an estimated $76K. The top 5 brands take 84% of clicks. Demand peaks in May–Jun–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +86.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+86.5%
Conversion, latest week
4.1%
Market size, estimated
$76Ka year
Peak month
August2.2× the quietest month
Top search term
sunscreen stick19K searches a year

02 · Price

A sale here is worth $41.44.

Listings sell for $41.44 on average, from $30.26 to $70.39. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $41.44 that is $0 to $4K a year per listing.

Average price
$41.44inside the $15 to $100 sweet spot
Price range
$30.26–$70.39
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #133 within Beauty. It carries 3,137 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#133in Beauty
Average rating
4.43 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,137per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Sunscreen Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$15K$23K$30K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

76

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

67%

Top 20: 99%

Open market

12%

  • TOCOBO49%
  • Beauty of Joseon16%
  • ROUND LAB10%
  • SKIN10046%
  • Abib4%
  • Dot & Key3%
  • Open — no brand owns it (7 brands, 12%)

Demand

Sunscreen Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Aug · busiest ÷ quietest = 2.2×

Search terms

Top Sunscreen Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunscreen stick19K/yr
  • tocobo12K/yr
  • tocobo sunscreen8K/yr
  • sun stick5K/yr

Reviews and returns

What reviews say buyers love and hate about Sunscreen Stick

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “الالتصاق”
23%of negative reviews mention “زيتي/دهني”
0.8%of orders come back
“Very oily”
A buyer, on “زيتي/دهني”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Sunscreen Stick questions

Answered from the same tracked data.