stranger things
Skip itSoft demand (-70.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$66.25avg listing price — sweet spot $15–$100
Review moat
Great316.37avg incumbent reviews — the moat a new listing must climb
Price range
Good$14.52–$139.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad$76K$76K/yr · 246K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-70.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, stranger things is a $76K/yr Amazon United Arab Emirates market (246K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 35/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
stranger things market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $99K–$133K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #420
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 16%
- Out of stock
- 16.6%
- Avg brand age
- 39 months
- Avg seller age
- 45 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
32
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
7%
- Stranger Things44%
- Funko23%
- YuMe11%
- AIR-VAL INTERNATIONAL9%
- BANDAI3%
- Pyramid3%
- Open — no brand owns it (3 brands, 7%)
Demand
Weekly Amazon search volume, last 21 weeks — -70.3% search growth over the last 90 days.Top stranger things search terms
- stranger things170K/yr
- stranger things funko pop48K/yr
- funko pop stranger things19K/yr
- stranger things merch9K/yr
Top stranger things products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stranger Things Fluffy Socks for Women and Teenagers Soft Warm Slipper Socks Non Slip One Size - Gifts for Women (Black)
Stranger Things$74.764.8★464 rev
Funko Bitty Pop! Bitty Boxes: Stranger Things - Byers House Playset With 2-0.9 Inch (2.2 Cm) tiny Mini Figures - Collectable Display Case With Interior Scene and Storage - Gift Idea
Funko$94.934.8★575 rev
Stranger Things Upside Down Capsules W2
YuMe$56.543.9★52 rev
Pocket Pop! Tv: Stranger Things - Eleven
Funko$67.934.9★106 rev
Air-Val Netflix Stranger Things Edt 100 ml + Nail Polish + Mobile Bag Gift Set
AIR-VAL INTERNATIONAL$67.924.7★170 rev
Newest
by launch date
Funko Pop! Television: Stranger Things - Eleven - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko$70.15180 rev
Pop! Tv: Stranger Things - Pop 1
Funko$74.90354 rev
Pop! Tv: Stranger Things - Pop 4
Funko$77.85288 rev
Stranger Things Hellfire Club Raglan Unisex T Shirt Black White/Black M
Stranger Things$79.63165 rev
Pocket Pop! Tv: Stranger Things - Eleven
Funko$67.93106 rev
Trending
90-day click momentumStranger Things Fluffy Socks for Women and Teenagers Soft Warm Slipper Socks Non Slip One Size - Gifts for Women (Black)
Stranger Things$74.764.8★
Stranger Things Hellfire Club Raglan Unisex T Shirt Black White/Black M
Stranger Things$79.634.3★
Air-Val Netflix Stranger Things Edt 100 ml + Shower Gel 150 ml + Tote Bag Gift Set
AIR-VAL INTERNATIONAL$62.424.6★
Pyramid International Pyramid Stranger Things Surfer Boy Pizza Rubber Keychain
Pyramid$14.524.5★
Stranger Things Card Wallet and Keyring Set for Adults Teenagers Kids - Card Slots ID Pocket - Gifts for Her
Stranger Things$66.584.6★
What buyers say about stranger things
What buyers praise and complain about, mined from review topics.What buyers complain about
“I didnt expect it to be this small also I thought they come out of a box like the photo indicates”
Top return reasons
Common questions
- Is stranger things profitable to sell on Amazon United Arab Emirates?
- The niche generates $76K/yr across 19 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -70.3%. Flapen's verdict: Skip it (35/100).
- How competitive is the stranger things niche?
- 9 brands and 32 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in stranger things?
- Top complaints mined from reviews: الحجم الكلي. The return rate is 1.1%.
- What does it cost to enter the stranger things niche?
- Listings span $14.52–$139.00; the average listing price is $66.25 (sweet spot $15–$100). The average incumbent carries 316 reviews — the moat a new listing must climb.