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Stranger Things

Fail

Demand is soft, at -70.3% this quarter, so Stranger Things is a Fail.

Flapen Score
35
35 / 100
Ranks 430 of 445 Beauty niches · −16 vs the category median of 51
Market size
$76K/yr246K searches / yr
90-day growth
-70.3%search demand this quarter
Competition
64%top-5 click share · 9 brands · 32 sellers

Flapen Score

Stranger Things against its category

The dotted line is the Beauty average. Past it, Stranger Things is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Stranger Things 246K times last year and spent an estimated $76K. The top 5 brands take 90% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -70.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
-70.3%
Conversion, latest week
0.5%
Market size, estimated
$76Ka year
Top search term
stranger things170K searches a year

02 · Price

A sale here is worth $66.25.

Listings sell for $66.25 on average, from $14.52 to $139.00. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $66.25 that is $0 to $7K a year per listing.

Average price
$66.25inside the $15 to $100 sweet spot
Price range
$14.52–$139.00
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
1.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

16% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #420 within Beauty. It carries 316 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
79%
Out of stock, average day
16.6%
Average rank
#420in Beauty
Average rating
4.58 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
316per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Stranger Things products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$15K$23K$31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

32

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

7%

  • Stranger Things44%
  • Funko23%
  • YuMe11%
  • AIR-VAL INTERNATIONAL9%
  • BANDAI3%
  • Pyramid3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Stranger Things search demand

Weekly searches over the year. Pick a range.

5K3KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Stranger Things search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stranger things170K/yr
  • stranger things funko pop48K/yr
  • funko pop stranger things19K/yr
  • stranger things merch9K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “الحجم الكلي”
1.1%of orders come back
“I didnt expect it to be this small also I thought they come out of a box like the photo indicates”
A buyer, on “الحجم الكلي”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Stranger Things questions

Answered from the same tracked data.